Download or read book Marketing Society and Conflict written by Sidney J. Levy and published by Prentice Hall. This book was released on 1975 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA. Textbook on the contexts of behavioural conflict in marketing functions - discusses distribution networks, competition, advertising, social values and public interest, social change processes, etc.
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Compendium of Knowledge Solutions written by and published by ADB Knowledge Solutions. This book was released on with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Download or read book Proceedings of MAC EMMT 2014 written by Collective of authors and published by MAC Prague consulting. This book was released on 2014-04-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the scientific conference on economics, management, marketing and transportation.
Download or read book Market Society written by Ben Spies-Butcher and published by Cambridge University Press. This book was released on 2012-03-21 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the social structures at the heart of capitalist economies from feudal England through to the modern day.
Download or read book Conversations on Consumption written by Jonathan E. Schroeder and published by Routledge. This book was released on 2014-06-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on Consumption makes an important contribution to the growing field of consumption studies by offering readers a lively introduction to debates and dialogues that have shaped the field, in the form of engaging interviews and personal reflections from leading theorists and researchers. The interviews in this collection were first published in the interdisciplinary journal Consumption Markets and Culture and together form an accessible summary of the leading ideas and key developments in consumption studies and social theory over the past two decades. With innovative contributions from marketing academics, historians, consumer researchers, sociologists, anthropologists and artists, the pieces highlight the interdisciplinary nature of consumption, as well as the wide-ranging interest in consumption studies. They are united in their approach to understand consumption, far removed from economic or managerial analysis, by focusing more on the role it plays in culture. Conversations on Consumption will be of interest to scholars and students of sociology, anthropology, consumer research, management studies, and history.
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Download or read book Marketing In and For a Sustainable Society written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2016-07-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
Download or read book Commercial Distribution in Europe Routledge Revivals written by John Dawson and published by Routledge. This book was released on 2014-07-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the interest of public policy makers anxious to influence investment, employment and efficiency in the sector. First published in 1982, this book isolates the major trends affecting the main institutions in distribution and contrasts the processes of change amongst the countries and regions of the European Economic Community. Structural change in the industry is related to spatial change in the regions and comparisons made of the varied public policy responses in member countries. An interesting and relevant reissue, this title will be of particular value to economics and business students with an interest in the development of the European consumer and post-industrial Europe.
Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.
Download or read book Big Fishes Make the Best Sushi written by Pasi A. Pietikainen and published by PRJID. This book was released on 2011-08-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: There Are No Enemies, Only Catalysts. Any big hitter, top dog or head honcho will have gone the extra mile to make an impression on the lives of their subordinates, from the very beginning of educating these subordinates and building up their awareness of the relevant codes and conventions, through to setting expectations and creating demand and momentum that will bear fruit regardless of disruptive intrusions. In business, by virtue of the positions of these big guns within the market, this translates into substantial advantages including pricing power, brand recognition, control of distribution channels, a satisfied customer base, and more. However, only the very best of the best of them - the Big-Fishes - are able to keep on dominating and growing within the lives of their subordinates, and can preemptively suppress their competition, in a manner that makes them Natural Monopolists. For a Rising Star in the midst of its own “period of disruption,” a period where any forward vision and guidance has become uncertain or even non-existent, the Monopolists are an invaluable tool for marketing, something akin to a GPS, and provide a foothold in terms of their standards as being adopted and co-opted as a Rising Star’s own, in the process of iteratively migrating from relative weakness to absolute strength. The Monopolists are not the enemy, but, on the contrary, they are catalysts. In his book “The Big Fishes Make the Best Sushi,” Pasi A. Pietikainen establishes a brave new world of Natural-Monopolist-powered Rising-Star-marketing, through tracing and classifying the prospects’ comfort-zone-autopiloted thinking into pronounced circumstances of the mind known as Occupational-Psychoses, and redefines marketing as getting the prospects caught responding to things that have already changed. Keywords: New Growth, Renewal, Disruptive Innovation, Asymmetric Marketing, Business Development, Industrial Management, Leadership, Management, Strategy, Research & Development, Preemptive Market Leader, Proprietary Technology, Start-Up, Innovator's Dilemma, Crossing the Chasm, Clayton M. Christensen, Geoffrey A. Moore
Download or read book Evolve written by William Spencer and published by Balboa Press. This book was released on 2023-07-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should a species smart enough to foresee its own demise be able to consciously evolve in order to overcome threats to its existence? Evolve reveals the nexus of evolutionary biology, sustainability and peace on the journey to PACEM 2050. There is a Burning Platform threating our species. Although our species is extremely good at cooperation, social polarization is preventing our citizenry from being in adequate alignment to adopt the necessary public policy to mitigate future ecological disaster. There are only three scenarios going forward: extinction; eusocial evolution, or a long-term cultural intervention to overcome our current lack of conceptual understanding, lack of social empathy, and lack of decision making to implement the solutions needed to mitigate catastrophe. No single government action, no corporate solutions or temporary changes in citizen behavior will resolve the challenges we face. The problems are interconnected and the path to find solutions represents the solution itself. A principle of evolution, and of social change, is that only the system can change the system. PACEM 2050 is the uncharacteristic social change strategy that changes the structure of how we share the realities of sustainability, social polarization, and approaching ecological tipping points.
Download or read book Business Ethics written by Dr. J.D. Wadate and published by mukul burghate. This book was released on 2022-10-10 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethics are moral guidelines which govern good behavior. So behaving ethically is doing what is morally right. Behaving ethically in business is widely regarded as good business practice. An ethical decision is one that is both legal and meets the shared ethical standards of the community. Businesses face ethical issues and decisions almost every day – in some industries the issues are very significant. It is in this context, a study Material on introduction to the subject of Business Ethics is presented to the students of Management program. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. An attempt is made here by the author to assist the students by way of providing Study Material as per the curriculum with non-commercial considerations. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular lectures in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end, we would like to say that there is always room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected]. We shall be glad to help you immediately. Dr. J .D .Wadate, Author
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2013-05-13 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
Download or read book The Indebted Society written by Janet Ford and published by Routledge. This book was released on 2018-02-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about debt - a situation which affects a large and growing number of people. In Britain alone in 1986 more than 2 million people were sued for debt in the county courts. But debt cannot be understood apart from credit, and the 1980s have seen a substantial increase in the amount of credit available. In The Indebted Society Janet Ford gives both an overview of the contemporary credit and debt society and a discussion of the borrower's experience and management of debt. As well as providing a critical examination of the growth and changing structure of credit provision, describing the social and economic base for such growth, and considering explanations for the emergence of default and contemporary attitudes to debt, she also presents a detailed study of forty households with mortgage arrears, placing these personal histories within the broader structure of a credit and debt society.
Download or read book Contemporary Issues in Marketing and Consumer Behaviour written by Elizabeth Parsons and published by Routledge. This book was released on 2009-06-04 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts. Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
