Download or read book Marketing Selling the Travel Product written by James F. Burke and published by Thomson South-Western. This book was released on 1991 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Connecting with Customers written by Marc Mancini and published by . This book was released on 2016-09-12 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about a career in travel? Or perhaps you're already a travel professional, but would like to polish your sales and service skills. Maybe you're a student in a travel training program who wants a preview of how to do your job right.No matter your goals, Connecting with Customers: How to Sell, Service, and Market the Travel Product will help you get there.Connecting with Customers features several unique elements:?It compares sales and service excellence practices in the travel and hospitality industry with more familiar examples from other fields.?Because it was written as a textbook-workbook, it features all sorts of thought-provoking application activities, diagnostic self-assessments and other dozens of other elements that turn it an interactive experience.?It's written in a style that's casual, accessible and a pleasure to read.Through interactive exercises, vivid examples and engaging prose, author Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs of today's consumers. You'll learn how to:?Adapt the six fundamental steps of sales to the travel environment?Reveal the seven secrets of great customer counseling?Implement 15 best practices used by the world's most acclaimed service providers and that can be applied to the travel and hospitality industry?Apply the six major phases of the marketing cycle?Create a results-driven marketing plan?Decide which types and aspects of e-commerce will help you sell better?Serve the needs of niche markets, corporate travels, group departures and moreConnecting with Customers will help you achieve a deeper understanding of not only what sales, service and marketing practices the travel and hospitality business shares with other industries, but also how it differs from them in fundamental ways.
Download or read book Home based Travel Agent written by Kelly Monaghan and published by . This book was released on 1999 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The $300 billion travel market offers unparalleled opportunities to earn money and free trips while sharing your love of travel with others. This award-winning book provides step-by-step guidance on setting up a home-based agency, making bookings, finding and keeping customers, and maximizing income. Extensive bibliography, complete subject index, and resources section included.
Download or read book How to Market a Product for Under 500 written by Jeffrey Dobkin and published by Danielle Adams Publishing. This book was released on 1996 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Download or read book Market Research in Travel and Tourism written by Paul Brunt and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Research in Travel and Tourism is a practical guide to using survey research in the tourism industry. Market Research in Travel and Tourism examines the processes and techniques involved in survey research. From this detailed examination of the theory behind the research the author provides an accessible and practical guide to undertaking your own survey. Through exercises and case studies Market Research in Travel and Tourism takes you step by step through the stages of creating your own survey. It shows you how to:* plan your own survey * decide on a sample * design a questionnaire * collect the data * analyse the results * write up and present the results. Aimed primarily at students of tourism, this book will also be of interest to practitioners embarking on a market research project. Paul Brunt is Principal Lecture in Tourism Management at the University of Plymouth. Targeted directly to tourism students Gives precise guidelines for doing research Thorough use of exercises and case studies
Download or read book Marketing in Travel and Tourism written by Victor T.C. Middleton and published by Routledge. This book was released on 2012-05-23 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Download or read book Travel Marketing Tourism Economics and the Airline Product written by Mark Anthony Camilleri and published by Springer. This book was released on 2017-10-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA
Download or read book The Psychology of Leisure Travel written by Edward J. Mayo and published by . This book was released on 1981 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Transport and Travel Management written by M.R. Dileep and published by Routledge. This book was released on 2019-03-04 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism. The book analyses the structure, functions, activities, strategies and practices of each of the sectors in the travel industry, such as airlines, airports, tour operators, travel agencies and cruises. It is structured into six parts, covering all modes of transport (air, land and water), travel intermediation, the tour operation business and impacts and prospects for the future. International case studies are integrated throughout to showcase practical realities and challenges in the travel industry and to aid students’ learning and understanding. Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses.
Download or read book Marketing the U S Travel Product written by Sybill Ehmann-Schneider and published by . This book was released on 1992 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Ideas for Travel Agents written by Stephen Crowhurst and published by . This book was released on 2020-07-03 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Ideas for Travel Agents is a compendium of practical marketing suggestions designed to help boost travel sales in a POST-COVID travel marketing environment. Written by travel trade author, trainer, and speaker, Stephen Crowhurst, the author has drawn on his life-long career in retail travel and his dedication to collecting new business generating ideas that are low cost and easy to implement. Crowhurst's tell-it-like-it-is writing style is easy to understand, laced with good humour, a few puns, and anecdotes from his wide-ranging career. This go-to desk reference provides 332 marketing ideas that blend traditional travel marketing methods with new and advanced techniques. From activities to commission mark-ups, agency names & claims, window dressing, banners, customer service, ethnic marketing, generational marketing, bucket lists, publishing guide books, and supporting what makes the world a better place, such as the Black Lives Matter movement and our front line healthcare workers, Crowhurst has delivered a guide that the retail travel trade, wholesalers, suppliers and departments of tourism will find indispensable.
Download or read book Marketing Communications in Tourism and Hospitality written by Scott McCabe and published by Routledge. This book was released on 2010-08-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Download or read book Promoting Tourism in Rural America written by and published by . This book was released on 1994 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Download or read book Journal of Travel Research written by and published by . This book was released on 2001-08 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 365 Marketing Strategies for Travel Agents written by Tom Ogg and published by CreateSpace. This book was released on 2014-07-07 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: "365 Marketing Strategies for Travel Agents" is a compilation of marketing ideas, tips and strategies that travel professionals has successfully used and shared on the Travel Professional Community social media platform. These strategies are tried and true ways to build your agency. Strategies shared will help you create client referrals, use client gifts successfully, create client loyalty programs, use social media to market, create unique branding for your agency, market on your website effectively, understand digital marketing for personal devices, use direct mail, create symbiotic business relationships, create and implement successful travel promotions, effectively use one-on-one direct sales for results, how to advertise for success, how to use e- and print newsletters, telemarketing techniques and lots, lots more! If this book doesn't get your creative marketing juices flowing, nothing will!
