Download or read book Blind Spots written by Max H. Bazerman and published by Princeton University Press. This book was released on 2012-12-23 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto, the downfall of Bernard Madoff, and the Challenger space shuttle disaster, the authors investigate the nature of ethical failures in the business world and beyond, and illustrate how we can become more ethical, bridging the gap between who we are and who we want to be. Explaining why traditional approaches to ethics don't work, the book considers how blind spots like ethical fading--the removal of ethics from the decision--making process--have led to tragedies and scandals such as the Challenger space shuttle disaster, steroid use in Major League Baseball, the crash in the financial markets, and the energy crisis. The authors demonstrate how ethical standards shift, how we neglect to notice and act on the unethical behavior of others, and how compliance initiatives can actually promote unethical behavior. They argue that scandals will continue to emerge unless such approaches take into account the psychology of individuals faced with ethical dilemmas. Distinguishing our "should self" (the person who knows what is correct) from our "want self" (the person who ends up making decisions), the authors point out ethical sinkholes that create questionable actions. Suggesting innovative individual and group tactics for improving human judgment, Blind Spots shows us how to secure a place for ethics in our workplaces, institutions, and daily lives.

Download or read book Blind Spot written by Steve Diller and published by Rosenfeld Media. This book was released on 2016-11-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

Download or read book Leadership Blind Spots and What To Do About Them written by Karen Blakeley and published by John Wiley & Sons. This book was released on 2007-06-29 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge is built from personal experience and coloured by our needs and values. It follows that all knowledge is personal and incomplete. We all suffer from ‘blind spots’. But when leaders have them, it matters. To guide people on a journey of continuous learning, understanding and adapting to events as they occur, leaders must overcome their own blind spots and those of their organization. Any leader who implements the practices outlined in this book will immediately improve their ability to perform in today’s competitive global environment. Karen Blakeley provides in-depth analysis of how leaders learn on the job - and what gets in the way. Most importantly she offers a systematic approach for accelerating leaders’ learning capacity - and maximising their performance potential.

Download or read book Marketing Planning Strategy written by John Dawes and published by SAGE. This book was released on 2021-08-11 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus. Suitable reading for marketing planning and marketing strategy courses.

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Blind Spot written by Salmaan Keshavjee and published by Univ of California Press. This book was released on 2014-08-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neoliberalism has been the defining paradigm in global health since the latter part of the twentieth century. What started as an untested and unproven theory that the creation of unfettered markets would give rise to political democracy led to policies that promoted the belief that private markets were the optimal agents for the distribution of social goods, including health care. A vivid illustration of the infiltration of neoliberal ideology into the design and implementation of development programs, this case study, set in post-Soviet TajikistanÕs remote eastern province of Badakhshan, draws on extensive ethnographic and historical material to examine a Òrevolving drug fundÓ programÑused by numerous nongovernmental organizations globally to address shortages of high-quality pharmaceuticals in poor communities.ÊProvocative, rigorous, and accessible, Blind Spot offers a cautionary tale about the forces driving decision making in health and development policy today, illustrating how the privatization of health care can have catastrophic outcomes for some of the worldÕs most vulnerable populations.

Download or read book Order Ethics An Ethical Framework for the Social Market Economy written by Christoph Luetge and published by Springer. This book was released on 2016-07-26 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the theoretical foundations of order ethics and discusses business ethics problems from an order ethics perspective. Order ethics focuses on the social order and the institutional environment in which individuals interact. It is a well-established paradigm in European business ethics. The book contains articles written by leading experts in the field and provides both a concise introduction to order ethics and short summary articles homing in on specific aspects of the order-ethical paradigm. It presents contributions describing fundamental concepts, historical roots, and the economic, social, and philosophical background of the theory. The second part of the handbook focuses on the theory's application in business, society, and politics, casting new light on an array of topics that loom large in contemporary ethical discourse.​

Download or read book The Routledge Companion to Ethics Politics and Organizations written by Alison Pullen and published by Routledge. This book was released on 2015-06-05 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Ethics, Politics and Organizations synthesizes and extends existing research on ethics in organizations by explicitly focusing on ‘ethico-politics’ - where ethics informs political action. It draws connections between ethics and politics in and around organizations and the workplace, examines cutting-edge areas and sets the scene for future research. Through a wealth of international and multidisciplinary contributions this volume considers the broad range of ways in which ethics and politics can be conceived and understood. The chapters look at various ethical traditions, as well as the discursive deployment of ethical terminology in organizational settings, and they also examine large scale political structures and processes and how they relate to different forms of politics which affect behaviour in organizations. These many possibilities are united by a focus on how ethics can be used to inform and justify the exercise of power in organizations. This collection will be a valuable reference source for students and researchers across the disciplines of organizational studies, ethics and politics.

Download or read book Ethics and Deviations in Decision making written by Gagari Chakrabarti and published by Springer Nature. This book was released on 2019-11-20 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the ethically inconsistent behaviour in workplaces can be rooted in moral fibers of the decision-makers, and/or in their varying moral foci depending on the philosophical cornerstones, on which those rest. It explores further whether such decisions may be shaped or modified by contextual factors leading, possibly, to bounded ethicality. Based on a primary survey approaching the academicians, administrators, and other service-holders from India and abroad, it analyses the problem, its determinants and variations across socio-economic and demographic factors.

Download or read book Blind Spot written by Paul A. Marshall and published by Oxford University Press, USA. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today understanding of religion is essential to understanding many major news stories. This book examines how the media frequently miss or misunderstand these stories because they do not take religion seriously, and how they misunderstand religion when they do take it seriously. To the extent that journalists do not grasp events' religious dimensions, both global and local, the authors argue, they are hindered from, and sometimes incapable of, describing what is happening. However, on the national level the press is one of the most secular institutions in American society -- not necessarily contemptuous of serious religion, just uncomprehending. The essays in this book examine nine specific news stories that were inadequately or incorrectly reported by major news sources because their religious dimension was ignored, overlooked, or misrepresented. These stories range from the 2004 U.S. presidential elections to Iran, Iraq, and the papal succession. In each case the author demonstrates how the story might have been more effectively reported and concludes with specific suggestions for journalist. The authors include both scholars and experienced news analysts. Although it will be of particular interest to people of faith, the book offers all readers an interesting and balanced analysis of the news media's uneasy relationship with religion and religious issues.

Download or read book Blind Spots written by Alexandra Levit and published by Penguin. This book was released on 2011-10-04 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You want-you need-Alexandra Levit as your guide." -Daniel H. Pink, New York Times bestselling author of Drive There's been a major paradigm shift in business practices and the workplace. Alexandra Levit tells readers what no longer holds true for getting ahead today, and debunks business myths that are more dangerous and less viable than ever-given the current climate of ethical scrutiny and intense competition-including it's best to climb the ladder as fast as possible, and that employers want you to be yourself. Levit offers something better in place of these myths: practical advice on what it really takes to succeed in this new values-driven environment.

Download or read book The Ethical Consumer written by Rob Harrison and published by SAGE. This book was released on 2005-03-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time′ - Ed Mayo, Chief Executive of the UK′s National Consumer Council (NCC) Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community. The chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate - the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews. The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

Download or read book Marketing Strategy in Play written by Mark Hill and published by Business Expert Press. This book was released on 2010-06-15 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.

Download or read book Organizational Routines written by Jennifer Howard-Grenville and published by Oxford University Press. This book was released on 2016-03-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 15 years, organizational routines have been increasingly investigated from a process perspective to challenge the idea that routines are stable entities that are mindlessly enacted. A process perspective explores how routines are performed by specific people in specific settings. It shows how action, improvisation, and novelty are part of routine performances. It also departs from a view of routines as "black boxes" that transform inputs into organizational outputs and places attention on the actual actions and patterns that comprise routines. Routines are both effortful accomplishments, in that it takes effort to perform, sustain, or change them, and emergent accomplishments, because sometimes the effort to perform routines leads to unforeseen change. While a process perspective has enabled scholars to open up the 'black box' of routines and explore their actions and patterns in fine-grained, dynamic ways, there is much more work to be done. Chapters in this volume make considerable progress, through the three main themes expressed across these chapters. These are: Zooming out to understand routines in larger contexts; Zooming in to reveal actor dispositions and skill; and Innovation, creativity and routines in ambiguous contexts.

Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

Download or read book Readings in Marketing Ethics written by Jan Willem Bol and published by . This book was released on 1991 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Business Ethics written by Linda K. Trevino and published by John Wiley & Sons. This book was released on 2016-09-13 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the authors' Managing business ethics, [2014]