Download or read book Marketing Research written by Bruce Wrenn and published by Psychology Press. This book was released on 2007 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Download or read book Marketing Research Text Applications And Case Studies written by Ramanuj Majumdar and published by New Age International. This book was released on 2007 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook Clearly Explains The Basic Principles Of Engineering Drawing And Highlights The Essential And Advanced Features Of Modern Draughting Practice. The Basic Emphasis Is Towards Providing Practical Guidelines For The Making Of Reliable Industrial Drawings.In A Systematic Manner, The Book Presents: * The Various Procedures Governing Engineering Drawing * Material Specifications Of Common Engineering Components * Incorporation Of Machining Symbols * Assignment Of Proper Fits And Tolerances * Mensuration For Calculating Volume And Mass * Ways Of Overcoming Common Problems And Pitfalls * Relevant Indian Standards And Iso SpecificationsWritten Completely In Si Units, This Is A Self-Sufficient Handbook For Engineering Draughts Men And Designers.
Download or read book Marketing Research written by Harper W. Boyd and published by McGraw-Hill/Irwin. This book was released on 1977 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research That Pays Off written by William Winston and published by Routledge. This book was released on 2014-05-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing research to challenging questions, these cases offer a number of specific lessons. Throughout, Marketing Research That Pays Off shows you how to: use the right sample for reliable data reduce the time needed for traditionally multi-phased research avoid the pitfalls of short-term effects in tracking data deal with multinational research use attitude measures to help interpret sales data involve marketing management to ensure acceptance of results make effective use of small budgets The format of each chapter allows the authors to pose a question or present a particular marketing problem and then take you step-by-step through the solution. Actual problems solved include how to improve upon a successful campaign, revitalize a failing retail center, avoid misunderstanding in conducting multinational research, use scanner data to help understand the package goods market, avoid being mislead by short-term effects in tracking data, learn what aspects of a package attract attention and what they communicate, and how to effectively reach both children and their parents with one message--all on a small budget. It is the unique problem/solution approach to marketing research that makes Marketing Research That Pays Off especially valuable to all marketing research professionals and beginner- to mid-level marketing managers. In addition, the book's easy-to-read presentation of case studies makes it approachable and useful as a companion text for classes in marketing and marketing research.
Download or read book Leading Edge Marketing Research written by Robert J. Kaden and published by SAGE Publications. This book was released on 2011-11-09 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.
Download or read book Marketing Research written by K. L. McGown and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2013-01-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.
Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.
Download or read book Marketing Research written by Donald S. Tull and published by MacMillan Publishing Company. This book was released on 1984 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research written by M. N. Mishra and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research Text Cases 2E written by Rajendra Nargundkar and published by Tata McGraw-Hill Education. This book was released on 2003-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research Essentials written by Carl McDaniel, Jr. and published by Wiley. This book was released on 2012-09-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
Download or read book Marketing Research written by Donald S. Tull and published by MacMillan Publishing Company. This book was released on 1990 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research written by Raymond F. Barker and published by . This book was released on 1983 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Pearson Educacion. This book was released on 2012 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills
Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2017-10-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea The book is complemented by chapter specific lecturer PowerPoint slides, these can be accessed here. Suitable reading for students who are new to marketing research.
Download or read book Marketing Research written by Dawn Iacobucci and published by South-Western Pub. This book was released on 2009-10 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, Marketing research: methodological foundations, 10th edition ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, Marketing research: methodological foundations serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers.
