Download or read book Marketing Research For Non Statisticians written by S J Bedekar and published by . This book was released on 1994-07 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at management students and marketing practitioners who are non-statisticians but who wish to understand and use marketing research. This book gives them insight into the concepts, methods and applications of marketing research without the use of highly mathematical statistics.
Download or read book Marketing Research That Won t Break the Bank written by Alan R. Andreasen and published by Jossey-Bass. This book was released on 2002-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Download or read book Statistical Research Methods written by Roy Sabo and published by Springer Science & Business Media. This book was released on 2013-10-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook will help graduate students in non-statistics disciplines, advanced undergraduate researchers, and research faculty in the health sciences to learn, use and communicate results from many commonly used statistical methods. The material covered, and the manner in which it is presented, describe the entire data analysis process from hypothesis generation to writing the results in a manuscript. Chapters cover, among other topics: one and two-sample proportions, multi-category data, one and two-sample means, analysis of variance, and regression. Throughout the text, the authors explain statistical procedures and concepts using a non-statistical language. This accessible approach is complete with real-world examples and sample write-ups for the Methods and Results sections of scholarly papers. The text also allows for the concurrent use of the programming language R, which is an open-source program created, maintained and updated by the statistical community. R is freely available and easy to download.
Download or read book Statistics for Non Statisticians written by Birger Stjernholm Madsen and published by Springer. This book was released on 2018-05-30 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for those who need to know how to collect, analyze and present data. It is meant to be a first course for practitioners, a book for private study or brush-up on statistics, and supplementary reading for general statistics classes. The book is untraditional, both with respect to the choice of topics and the presentation: Topics were determined by what is most useful for practical statistical work, and the presentation is as non-mathematical as possible. The book contains many examples using statistical functions in spreadsheets. In this second edition, new topics have been included e.g. within the area of statistical quality control, in order to make the book even more useful for practitioners working in industry.
Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Download or read book Market Research in Practice written by Matthew Harrison and published by Kogan Page Publishers. This book was released on 2016-03-03 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Download or read book Strategy and Statistics in Clinical Trials written by Joseph Tal and published by Academic Press. This book was released on 2011-07-14 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delineates the statistical building blocks and concepts of clinical trials.
Download or read book Market Research in Practice written by Paul N Hague and published by Kogan Page Publishers. This book was released on 2013-10-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - it explains how to use tools and methods effectively and obtain the most reliable results. This fully updated second edition of Market Research in Practice features new chapters on the uses of market research (new product development research, market assessment, customer journey research, branding research, channel research, and pricing research), international aspects and new research trends (including coverage of social media research and mobile surveys). It also includes the latest information on carrying out market research design, desk research, sampling and statistics, questionnaire design, data analysis and reporting. Accompanied by a range of online tools and templates for reporting on and determining statistical accuracy, and supported throughout by examples from real market research projects, this is an invaluable guide for students, researchers, marketers and users of market research.
Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Download or read book Market Research in Practice written by Paul Hague and published by Kogan Page Publishers. This book was released on 2021-11-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
Download or read book Marketing Research with SPSS written by Wim Janssens and published by Pearson Education. This book was released on 2008 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.
Download or read book Journal of the Market Research Society written by Market Research Society and published by . This book was released on 1989 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH
Download or read book The Marketing Research Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the newest edition of a marketing research classic-the original edition was named an Outstanding Academic Book by Choice Magazine-updated to include essential information about online sources of data and Internet surveys, as well as an advanced statistical analysis chapter. You'll find step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report-all designed to clarify the "how," "when," and "why" of marketing research.
Download or read book Nonparametric Statistics for Non Statisticians written by Gregory W. Corder and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and understandable approach to nonparametric statistics for researchers across diverse areas of study As the importance of nonparametric methods in modern statistics continues to grow, these techniques are being increasingly applied to experimental designs across various fields of study. However, researchers are not always properly equipped with the knowledge to correctly apply these methods. Nonparametric Statistics for Non-Statisticians: A Step-by-Step Approach fills a void in the current literature by addressing nonparametric statistics in a manner that is easily accessible for readers with a background in the social, behavioral, biological, and physical sciences. Each chapter follows the same comprehensive format, beginning with a general introduction to the particular topic and a list of main learning objectives. A nonparametric procedure is then presented and accompanied by context-based examples that are outlined in a step-by-step fashion. Next, SPSS® screen captures are used to demonstrate how to perform and recognize the steps in the various procedures. Finally, the authors identify and briefly describe actual examples of corresponding nonparametric tests from diverse fields. Using this organized structure, the book outlines essential skills for the application of nonparametric statistical methods, including how to: Test data for normality and randomness Use the Wilcoxon signed rank test to compare two related samples Apply the Mann-Whitney U test to compare two unrelated samples Compare more than two related samples using the Friedman test Employ the Kruskal-Wallis H test to compare more than two unrelated samples Compare variables of ordinal or dichotomous scales Test for nominal scale data A detailed appendix provides guidance on inputting and analyzing the presented data using SPSS®, and supplemental tables of critical values are provided. In addition, the book's FTP site houses supplemental data sets and solutions for further practice. Extensively classroom tested, Nonparametric Statistics for Non-Statisticians is an ideal book for courses on nonparametric statistics at the upper-undergraduate and graduate levels. It is also an excellent reference for professionals and researchers in the social, behavioral, and health sciences who seek a review of nonparametric methods and relevant applications.
Download or read book Marketing Research written by S.L. Gupta and published by Excel Books India. This book was released on 2004-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Download or read book Consumer Behavior Models for Non statisticians written by Jerome D. Greene and published by Greenwood. This book was released on 1982 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
