Download or read book Marketing Research Concepts Practices in India written by S Shajahan and published by Macmillan. This book was released on 2005-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, rel
Download or read book Marketing Research written by Sunanda Easwaran and published by Oxford University Press, USA. This book was released on 2006-12-07 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
Download or read book Concepts and Practices in Marketing Research written by and published by . This book was released on 2015 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Methodology Concepts and Cases written by Deepak Chawla & Neena Sodhi and published by Vikas Publishing House. This book was released on 2011 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
Download or read book Marketing Research written by Naval Bajpai and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Research Text Applications And Case Studies written by Ramanuj Majumdar and published by New Age International. This book was released on 2007 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook Clearly Explains The Basic Principles Of Engineering Drawing And Highlights The Essential And Advanced Features Of Modern Draughting Practice. The Basic Emphasis Is Towards Providing Practical Guidelines For The Making Of Reliable Industrial Drawings.In A Systematic Manner, The Book Presents: * The Various Procedures Governing Engineering Drawing * Material Specifications Of Common Engineering Components * Incorporation Of Machining Symbols * Assignment Of Proper Fits And Tolerances * Mensuration For Calculating Volume And Mass * Ways Of Overcoming Common Problems And Pitfalls * Relevant Indian Standards And Iso SpecificationsWritten Completely In Si Units, This Is A Self-Sufficient Handbook For Engineering Draughts Men And Designers.
Download or read book Marketing Research written by Prakash N. Nihalani and published by . This book was released on 2012 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Download or read book Marketing Research written by S.L. Gupta and published by Excel Books India. This book was released on 2004-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Download or read book Marketing Research written by Bajpai Naval and published by Pearson Education India. This book was released on 2024* with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: * The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach
Download or read book Marketing Research For Non Statisticians written by S J Bedekar and published by . This book was released on 1994-07 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at management students and marketing practitioners who are non-statisticians but who wish to understand and use marketing research. This book gives them insight into the concepts, methods and applications of marketing research without the use of highly mathematical statistics.
Download or read book Marketing Research An Applied Orientation 7e written by Malhotra Naresh K. and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: * The Research in Action feature links the concepts discussed in the chapter to actual industry practice* The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future* Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods* Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories* Modern statistical software programs explain multivariate statistical techniques using a step-by-s.
Download or read book Export Potential of Indian Agriculture written by Jagdish Prasad and published by Mittal Publications. This book was released on 2002-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Download or read book BRAND MANAGEMENT Contemporary Concepts Practices and Strategies written by Dr.J.Clement Sudhahar and published by Archers & Elevators Publishing House. This book was released on with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Consumerism in Business and Marketing Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Download or read book Modern Marketing Principles and Practices written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010-12 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
