Download or read book Marketing promocional orientado al comercio written by Equipo Vértice and published by Editorial Vértice. This book was released on 2007 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing incluye conceptos muy distintos, pero, en relación al comercio, las promociones revisten una importancia especial. Este libro, precisamente, muestra la relación existente entre éstas y otras actividades de marketing, así como el marco en el que se ubican dentro de las estrategias del llamado “marketing mix”. Más en detalle, la obra contiene una visión clara de los distintos tipos de promociones, así como de los objetivos que con ellas se persiguen en el sector comercio y de la importancia de combinar las promociones con la publicidad y el merchandising en el punto de venta. ÍNDICE 1. Introducción al Marketing. 2. La promoción como parte del Marketing Mix. 3. Tipos de promociones. 4. Objetivos de las promociones. 5. La promoción en el punto de venta. 6. Relación de las promociones con otras herramientas de comunicación

Download or read book Marketing promocional orientado al comercio written by Equipo Editorial and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing promocional orientado al comercio written by and published by . This book was released on 2006 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing promocional written by and published by Editorial Vértice. This book was released on 2007 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro permite conocer las diferentes funciones que desarrolla el departamento de ventas respecto a las promociones, analizando los distintos tipos que existen. Además, le ayudará a adquirir los conocimientos necesarios sobre la gestión de stock, así como sobre la rentabilidad de los productos. Por último, analiza el porqué de la animación de los productos en el punto de venta y su estudiada colocación. ÍNDICE 1. La promoción como una técnica dentro de cualquier plan de marketing. 2. El merchandising.

Download or read book La promoci n de ventas o el nuevo poder comercial written by Henrik Salén and published by Ediciones Díaz de Santos. This book was released on 1999-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es el fruto de años de experiencia práctica del autor en países europeos latinoamericanos, donde la promoción se está convirtiendo en el verdadero poder comercial. Las empresas construyen imagen y marca a través de la publicidad, pero necesitan de la promoción de venta para que los clientes potenciales se conviertan en compradores de productos o servicios. El autor hace un análisis completo con todas las técnicas de promoción y de los actores de la promoción (red de venta, agencias de promoción, distribuidores, etc.). Es un libro con muchos ejemplos y cuadros sintéticos; es una herramienta ideal para profesionales de marketing, venta, trade marketing y también para estudiantes y profesores. Encontrarán a través de este libro, cual es la realidad y el porqué de la promoción. Además, Henrik Salen revela los secretos de las promociones más eficaces y explica los pasos a seguir para obtener pleno éxito en las estrategias promocionales. INDICE: La realidad y el porqué de la promoción. La comunicación y la promoción: cómo comunicar las promociones al cliente, las agencias de promoción y el sponsoring. Las promociones y la red de ventas. Las promociones y el distribuidor. Las promociones y el consumidor. Los secretos de la promoción.

Download or read book Marketing written by José L. Montalvo Lopez and published by . This book was released on 1970 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ICGR 2018 Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Download or read book International Succession written by Louis Garb and published by Oxford University Press, USA. This book was released on 2010 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing numbers of people have connections with one country, but live and work in another, frequently owning property or investments in several countries. As such, international aspects arise in an increasing number of estates. Different countries may have separate arrangements for ownership, taxation, and succession. International Succession equips practitioners with the information necessary to navigate problems involving these different systems. Although lawyers would often advise only on the law of the jurisdictions in which they are based, seeking advice from lawyers in other countries, this book will save the practitioner the time - and expense - of ascertaining the basics concerning the inheritance systems in different countries, offering clear and easy to use information on the laws of inheritance and succession. Each country's report is based on responses to a comprehensive questionnaire that considers the practical issues arising from the jurisdiction's individual laws, making it easy for users to make specific comparisons between the laws of one country and another. The book covers over fifty countries with entries written by experts from each country, making it an invaluable resource for the busy practitioner. This title is an improved and expanded version of International Succession, edited by Louis Garb and published by Kluwer Law International, 2004. This edition, published in hardback form, will also be supplemented annually in between editions to update the individual country entries.

Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Download or read book Branding the Nation written by Melissa Aronczyk and published by Oxford University Press. This book was released on 2013-10-03 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Download or read book Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales

Download or read book Working with Specialized Language written by Lynne Bowker and published by Routledge. This book was released on 2002-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.

Download or read book The Woman s Dress for Success Book written by John T. Molloy and published by Grand Central Publishing. This book was released on 1977 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Rural Studies written by Paul Cloke and published by SAGE. This book was released on 2006-01-26 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a unique interpretation of rural issues that will become essential reference for students, scholars, politicians, developers and rural activists...' - Imre Kovach, President, European Society for Rural Sociology, Research director, Institute for Political Sciences, Budapest

Download or read book Introduction to Neurolinguistics written by Elisabeth Ahlsén and published by John Benjamins Publishing. This book was released on 2006-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to neurolinguistics is intended for anybody who wants to acquire a grounding in the field. It was written for students of linguistics and communication disorders, but students of psychology, neuroscience and other disciplines will also find it valuable. The introductory section presents the theories, models and frameworks underlying modern neurolinguistics. Then the neurolinguistic aspects of different components of language – phonology, morphology, lexical semantics, and semantics-pragmatics in communication – are discussed. The third section examines reading and writing, bilingualism, the evolution of language, and multimodality. The book also contains three resource chapters, one on techniques for investigating the brain, another on modeling brain functions, and a third that introduces the basic concepts of neuroanatomy and neurophysiology. This text provides an up-to-date linguistic perspective, with a special focus on semantics and pragmatics, evolutionary perspectives, neural network modeling and multimodality, areas that have been less central in earlier introductory works.

Download or read book Discourse Analyisis and Terminology in Languages for Specific Purposes Analisis del discurso y terminologia del lenguage para fines especificos written by Juan Carlos Palmer and published by Publicacions de la Universitat Jaume I. This book was released on 2001 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .

Download or read book Ephemeral Media written by Paul Grainge and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.