Download or read book Marketing Practices in India SBPD Publications written by Dr. F. C. Sharma, Dr. Madhu Ojha and published by RAJEEV BANSAL. This book was released on 2021-05-31 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.
Download or read book Marketing Practices in India SBPD Publications written by Dr. F. C. Sharma, and published by SBPD Publications. This book was released on 2021-12-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.
Download or read book Marketing Management SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Download or read book International Marketing by Dr Satish Kumar Saha Anju Agarwal SBPD Publications written by Dr. Satish Kumar Saha and published by SBPD Publications. This book was released on 2021-07-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.
Download or read book Marketing Management by Dr F C Sharma eBook written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
Download or read book Marketing Management by Dr F C Sharma written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-07-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.
Download or read book International Marketing SBPD Publications written by Dr. Satish Kumar Saha, and published by SBPD Publications. This book was released on 2021-11-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.
Download or read book Advertising Management by Jay Bansal SBPD Publications written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Download or read book Advertising Management SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2021-12-22 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Download or read book Advertising Management by Dr F C Sharma eBook written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2020-12-12 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Download or read book Business Ethics SBPD Publications written by Dr. F. C. Sharma and published by SBPD Publications. This book was released on 2022-02-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Business Ethics : An Overview, 2. Nature of Ethics and its Relevance to Business, 3. Introduction to Business Value, 4. Value Based Management, 5. The Changing Value System of India, 6. Work-Life in Indian Philosophy (Work Ethos,, Work Place Values and Work-Life Balance), 7. Relationship Between Ethics and Corporate Excellence, 8. Corporate Mission Statement and Code of Ethics, 9. Organisational Culture, 10. Total Quality Management (T Q M), 11. Gandhian Philosophy of Wealth Management, 12. Corporate Social Responsibilities and Social Audit, 13. Ethics in Marketing, 14. Profit Maximisation and Ethics, 15. Employee Discrimination.
Download or read book Online Marketing Practices written by Harish Chaurasia and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour written by Dr. Gaurav Agarwal and published by SBPD Publications. This book was released on 2016-12-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point.
Download or read book Legal Aspects of Marketing in India written by V. V. Sople and published by New Age International. This book was released on 2004-12 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.
Download or read book Advertising Management by Sanjay Gupta Pooja Nasa SBPD Publications written by Sanjay Gupta and published by SBPD Publications. This book was released on 2021-07-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.
Download or read book Business to business B2B Marketing Practices in India written by Ramendra Singh and published by . This book was released on 2012 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
