Download or read book El marketing de los partidos pol ticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Elections in Latin America written by Kevin Pallister and published by Rowman & Littlefield. This book was released on 2024 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an overview of elections throughout Latin America, including formal electoral institutions, informal practices, and the behavior of voters and candidates. Drawing on a wide range of scholarly and primary sources, the book provides readers with a highly accessible look at how elections in Latin America work"--
Download or read book Cambio social y Relaciones P blicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book P ginas de contenido written by and published by . This book was released on 1987 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Presidential Campaigns in Latin America written by Taylor C. Boas and published by Cambridge University Press. This book was released on 2016-03-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.
Download or read book Marketing para el liderazgo pol tico y social written by Ricardo Homs and published by GRIJALBO. This book was released on 2013-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro plantea la necesidad de que México construya su propio modelo de marketing político, que se adecue a las condiciones sociales, políticas y democráticas actuales. Nuestra incipiente democracia y los procesos electorales altamente competitivos que de ella se derivan, ha traído consigo la importación de modelos de marketing político propios de la cultura norteamericana. Así, vemos proliferar las campañas donde los candidatos a puestos de elección popular son exhibidos como "productos" y "marcas", resaltando más que nada su imagen personal y resumiendo su presunta capacidad en frases huecas pero impactantes desde el punto de vista publicitario. La meta de este tipo de marketing no es otra que obtener el voto no razonado e inducido por el impulso, lo cual tiene como consecuencia decisiones apresuradas, falta de lealtad del electorado y, posteriormente, expectativas frustradas. Ante esta situación, Ricardo Homs, reconocido experto en liderazgo y marketing político, plantea en este libro la necesidad de que en nuestro país las campañas electorales correspondan a la democracia que estamos construyendo. No se trata de renunciar al marketing político, sino de crear un modelo propio anclado en nuestros valores sociales y culturales e inmerso en la realidad cotidiana que impacta hoy la vida del ciudadano. Marketing para el liderazgo político y social expone, precisamente, este nuevo modelo. Con bases teóricas muy sólidas, apelando más a la "inteligencia social" que a la "inteligencia emocional" y utilizando un estilo llano y nítido que capta la atención de todo el mundo, el autor ha escrito un libro de gran utilidad, casi un manual; sin duda será un apoyo imprescindible para los profesionales de la política y de gran ayuda y orientación para el ciudadano que exige de sus gobernantes respuestas claras y eficaces. El Dr. Bruce Newman, prologuista de este libro, es uno de los más destacados consultores en marketing político. Fue el estratega de las campañas de Bill Clinton y asesor electoral de Lech Walesa.
Download or read book Comunicaci n pol tica y gobierno de coalici n written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-09-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Download or read book Political Marketing written by Kostas Gouliamos and published by Routledge. This book was released on 2013-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Download or read book CSA Political Science Government written by and published by . This book was released on 2002 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El trabajo de fin de grado y de m ster written by Cunha, Irida da and published by Editorial UOC. This book was released on 2016-11-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen se propone enseñar al estudiante las reglasnecesarias para redactar un proyecto de investigación y lo hacede manera clara, didáctica y simple, pero al mismo tiempo estrictay rigurosa. Su autora es una persona idónea para acompañar alestudiante por esta senda de aprendizaje, y no solo porque ellatambién ha adquirido esta destreza y la ha puesto en práctica ennumerosos casos, sino porque su capacidad de reflexión sobre supropia habilidad, junto con su competencia didáctica, ha dado pie aeste libro tan útil y necesario. M. Teresa Cabré Este libro nos proporciona una guía para la redacción de proyectos deinvestigación que puede ser de gran ayuda tanto para la realizaciónde trabajos finales de grado o máster, como para estudiantes dedoctorado que inician su trabajo de investigación. Se trata de unaobra muy bien organizada que puede constituir un excelente materialdocente para las asignaturas relacionadas con los trabajos finales, asícomo una obra de consulta de gran utilidad para investigadores dediferentes áreas de conocimiento. Antoni OliverDirector de la colección “Lingüística y traducción”
Download or read book School Food Politics in Mexico written by José Tenorio and published by Taylor & Francis. This book was released on 2023-10-26 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intertwining policy analysis and ethnography, José Tenorio examines how, and why now, the promotion of healthy lifestyles has been positioned as an ideal ‘solution’ to obesity and how this shapes the preparation, sale and consumption of food in schools in Mexico. This book situates obesity as a structural problem enabled by market-driven policy change, problematizing the focus on individual behavior change which underpins current obesity policy. It argues that the idea of healthy lifestyles draws attention away from the economic and political roots of obesity, shifting blame onto an ‘uneducated’ population. Deploying Foucault’s concept of dispositif, Tenorio argues that healthy lifestyles functions as an ensemble of mechanisms to deploy representations of reality, spaces, institutions and subjectivities aligned with market principles, constructing individuals both as culprits for what they eat and the prime locus of policy intervention to change diets. He demonstrates how this ensemble enmeshes within the local cultural and economic conditions surrounding the provisioning of food in Mexican schools, and how it is contested in the practices around cooking. Expanding the conversation on the politics of food in schools, obesity policy and dominant perspectives on the relation between food and health, this book is a must-read for scholars of food and nutrition, public health and education, as well as those with an interest in development studies and policy enactment and outcomes.
Download or read book Social Inequities and Contemporary Struggles for Collective Health in Latin America written by Emily E Vasquez and published by Routledge. This book was released on 2020-09-10 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the legacy of the Latin American Social Medicine and Collective Health (LASM-CH) movements and other key approaches—including human rights activism and popular opposition to neoliberal governance—that have each distinguished the struggle for collective health in Latin America during the twentieth and now into the twnety-first century. At a time when global health has been pushed to adopt increasingly conservative agendas in the wake of global financial crisis and amidst the rise of radical-right populist politics, attention to the legacies of Latin America’s epistemological innovations and social movement action are especially warranted. This collection addresses three crosscutting themes: First, how LASM-CH perspectives have taken root as an element of international cooperation and solidarity in the health arena in the region and beyond, into the twenty-firstcentury. Second, how LASM-CH perspectives have been incorporated and restyled into major contemporary health system reforms in the region. Third, how elements of the LASM-CH legacy mark contemporary health social movements in the region, alongside additional key influences on collective action for health at present. Working at the nexus of activism, policy, and health equity, this multidisciplinary collection offers new perspective on struggles for justice in twenty-first-century Latin America. The chapters in this book were originally published as a special issue of the journal, Global Public Health.
Download or read book Kwame Nkrumah s Politico cultural Thought and Policies written by Kwame Botwe-Asamoah and published by Psychology Press. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study critically synthesizes and analyses the relationship between Kwame Nkrumah's politico-cultural philosophy and policies as an African-centred paradigm for the post-independence African revolution. It also argues for the relevance of his theories and politics in today's Africa.
Download or read book The Routledge Handbook of Political Communication in Ibero America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Download or read book The Politics of Clientelism written by John Martz and published by Routledge. This book was released on 2017-12-02 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Latin America the state is the prime regulator, coordinator, and pace-setter of the entire national system, the apex of the pyramid from which patronage, wealth, power, and programs flow. The state bears responsibility for the realization of civic needs, providing goods and services to each citizen. Doing so requires the exercise and maintenance of social and political control. It is John Martz's contention that clientelism underlines the fundamental character of Latin American social and political life. As the modernizing bureaucratic state has developed in Latin America, there has been a concurrent shifting away from clientelistic relationships. Yet in one form or another, political clientelism still remains central.Clientelism occurs when large numbers of low-status individuals, such as those in the slums of rural and underdeveloped areas, are protected by a powerful patron who defends their interests in return for deference or material reward. In Colombia the rural patron has become a member of the higher clientelistic system as well; he is dependent on a patron who operates at the national level. This enables urban elites to mobilize low-status clients for such acts as mass demonstrations of political loyalty to the regime. Thus, traditional clientelism has been modified through the process of modernization.Part One of The Politics of Clientelism examines Colombian politics, focusing on the incarnation and traditional forms of clientelism. Part Two explores the policies of Colombian governance, from the administrations of Lleras Camargo through Julio Cesar Turbay Ayala. Part Three discusses the modernization and restructuring of Colombia in recent decades under Belisario Betancur, Virgilio Barco, and Cesar Gaviria.As the modernizing bureaucratic state has unfolded, there has been a similar shift in many clientelistic relationships. Martz argues that, whether corporate clientelism remains or more democratic organization develo"
Download or read book EBOOK MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH
