Download or read book Marketing Pol tico Digital Como Construir uma Campanha Vencedora written by Ednelson Prado and published by Editora Appris. This book was released on 2020-06-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: O livro Marketing Político Digital: como construir uma campanha vencedora aborda justamente a realidade enfrentada hoje, em que o uso da internet e, em especial, das redes sociais nas campanhas eleitorais é indispensável. Há muito deixou de ser uma questão de opção. O motivo é simples: é na internet, nas redes sociais, que estão os eleitores, os cidadãos. Sendo assim, é preciso participar dos diálogos promovidos nesse ambiente para poder ter a oportunidade de apresentar seu histórico, suas propostas, e trabalhar para uma futura conversão do engajamento obtido em voto. Fazer sozinho ou contratar uma agência? Ter site ou não ter? Em que momento começar a usar as redes sociais? Estamos em crise, o que fazer? Com certeza, essas perguntas que passaram pela cabeça de Pedro – o personagem do livro – também permeiam o pensamento de muitos assessores e agentes políticos. O livro não apresenta respostas fechadas, mas aponta caminhos para facilitar o trabalho de todos os envolvidos. Muitos políticos ainda enfrentam dificuldades em entender a força da internet e das redes sociais nas eleições, e um dos motivos é justamente o fato de boa parte deles fazer uso parcial das ferramentas digitais. Mais do que isso, muitos ficam presos a alguns paradigmas que impedem o avanço das ações digitais, muitas vezes por medo, por desconhecerem ou por acharem que já não precisam fazer diferente do que sempre fizeram. Por essas razões, este livro apresenta conceitos simples, mas importantes para a compreensão do ambiente digital, suas características e possibilidades. Ao contar a história de um candidato de primeira viagem, traz pontos importantes de como deve ser a relação entre ele, a equipe, a internet e as redes sociais. O livro tenta reproduzir da forma mais fiel possível os dilemas, os caminhos e os acontecimentos de uma campanha eleitoral, desde o seu nascimento enquanto candidatura até o dia da eleição.

Download or read book Ramsay in 10 written by Gordon Ramsay and published by Grand Central Publishing. This book was released on 2021-11-02 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recipes that are max 10 minutes to prep and 10 minutes to cook, RAMSAY IN 10 is your new everyday cookbook. In Ramsay in 10, superstar chef, Gordon Ramsay, returns with 100 new and delicious recipes inspired by his YouTube series watched by millions across the globe – you’ll be challenged to get creative in the kitchen and learn how to cook incredible, flavorsome dishes in just ten minutes. Whether you need something super quick to assemble, like his Microwave Sticky Toffee Pudding, or you’re looking to impress the whole family, with a tasty One Pan Pumpkin Pasta or some Chicken Souvlaki – these are recipes guaranteed to become instant classics and with each time you cook, you'll get faster and faster with Gordon's shortcuts to speed up your cooking, reduce your prep times and get the very best from simple, fresh ingredients. 'When I'm shooting Ramsay in 10, I'm genuinely full of excitement and energy because I get to show everyone how to really cook with confidence. It doesn't matter if it takes you 10 minutes, 12 minutes or even 15 minutes, to me, it's about sharing my 25 years’ of knowledge, expertise and hands-on experience, to make everyone feel like better, happier cooks.' -- Gordon Ramsay This is fine food at its fastest and fast food at its finest.

Download or read book Rainforest Mafias written by Cesar Muñoz Acebes and published by . This book was released on 2019 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This report documents how illegal logging by criminal networks and resulting forest fires are connected to acts of violence and intimidation against forest defenders and the state's failure to investigate and prosecute these crimes."--Publisher website, viewed September 27, 2019.

Download or read book The One and Only Sparkella written by Channing Tatum and published by Feiwel & Friends. This book was released on 2021-05-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Instant #1 New York Times Bestseller! A Publishers Weekly Bestseller! Leading actor, producer and director Channing Tatum's picture book debut, The One and Only Sparkella is a charming ode to self-esteem and the love between a father and daughter—illustrated by Kim Barnes. Ella is excited for her first day at a new school. Glimmering pencil case? Check! Shimmering backpack? Check! Glittery ribbons in her hair? Check! She can't wait to meet the other kids and share her sparkly personality. But her first day doesn't go quite as planned: Her new classmates don't like her disco-ball shoes, her PB&J-with-sprinkles sandwich, or her rainbow-y unicorn painting. Ella decides to try to be less sparkly at school the next day so the other kids won't make fun of her. But with a little help from her dad, she soon learns the importance of just being herself, no matter what other people say.

Download or read book Mean Baby written by Selma Blair and published by Vintage. This book was released on 2023-05-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selma Blair has played many roles: Ingenue in Cruel Intentions. Preppy ice queen in Legally Blonde. Muse to Karl Lagerfeld. Advocate for the multiple sclerosis community. But before all of that, Selma was known best as … a mean baby. In a memoir that is as wildly funny as it is emotionally shattering, Blair tells the captivating story of growing up and finding her truth. "Blair is a rebel, an artist, and it turns out: a writer."—Glennon Doyle, Author of the #1 New York Times Bestseller Untamed and Founder of Together Rising The first story Selma Blair Beitner ever heard about herself is that she was a mean, mean baby. With her mouth pulled in a perpetual snarl and a head so furry it had to be rubbed to make way for her forehead, Selma spent years living up to her terrible reputation: biting her sisters, lying spontaneously, getting drunk from Passover wine at the age of seven, and behaving dramatically so that she would be the center of attention. Although Selma went on to become a celebrated Hollywood actress and model, she could never quite shake the periods of darkness that overtook her, the certainty that there was a great mystery at the heart of her life. She often felt like her arms might be on fire, a sensation not unlike electric shocks, and she secretly drank to escape. Over the course of this beautiful and, at times, devasting memoir, Selma lays bare her addiction to alcohol, her devotion to her brilliant and complicated mother, and the moments she flirted with death. There is brutal violence, passionate love, true friendship, the gift of motherhood, and, finally, the surprising salvation of a multiple sclerosis diagnosis. In a voice that is powerfully original, fiercely intelligent, and full of hard-won wisdom, Selma Blair’s Mean Baby is a deeply human memoir and a true literary achievement.

Download or read book 7 Ways written by Jamie Oliver and published by Flatiron Books. This book was released on 2020-12-01 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Ways to reinvent your favorite ingredients with more than 120 new, exciting and tasty recipes Naked Chef television personality Jamie Oliver has looked at the top ingredients we buy week in, week out. We’re talking about those meal staples we pick up without thinking – chicken breasts, salmon fillets, ground beef, eggs, potatoes, broccoli, mushrooms, to name but a few. We’re all busy, but that shouldn’t stop us from having a tasty, nutritious meal after a long day at work or looking after the kids. So, rather than trying to change what we buy, Jamie wants to give everyone new inspiration for their favorite supermarket ingredients. Jamie will share 7 achievable, exciting and tasty ways to cook 18 of our favorite ingredients, and each recipe will include no more than 8 ingredients. Across the book, at least 70% of the recipes will be everyday options from both an ease and nutritional point of view, meaning you’re covered for every day of the week. With everything from fakeaways and traybakes to family and freezer favorites, you’ll find bags of inspiration to help you mix things up in the kitchen. Step up, 7 Ways, the most reader-focused cookbook Jamie has ever written.

Download or read book Occupational Safety and Hygiene written by Pedro Arezes and published by CRC Press. This book was released on 2013-04-04 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational Safety and Hygiene presents selected papers from the International Symposium on Occupational Safety and Hygiene – SHO2013 (Guimarães, Portugal, 14-15 February 2013), which was organized by the Portuguese Society for Occupational Safety and Hygiene (SPOSHO). The contributions from 15 different countries focus on: - Occupational safety - Risk assessment - Safety management - Ergonomics - Management systems - Environmental ergonomics - Physical environments - Construction safety - Human factors The papers included in the book are mainly based on research carried out at universities and other research institutions, but they are also based on practical studies developed by Occupational Health & Safety (OHS) practitioners within their companies. As a result, this book will be useful to get acquainted with the state-of-the-art of the research within the aforementioned domains, as well as with some practical tools and approaches that are currently used by OHS professionals worldwide.

Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Download or read book Gordon Ramsay Bread Street Kitchen written by Gordon Ramsay and published by Hodder & Stoughton. This book was released on 2016-10-20 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'If you think you can't eat as well at home as you do in a restaurant - think again. I'm going to show you how to cook stunning recipes from Bread Street Kitchen at home.' GORDON RAMSAY From breakfast to dinner and everything in between, this is a collection of 100 fresh new recipes from Gordon Ramsay and the award-winning team at Bread Street Kitchen. Like the restaurant itself, the book is all about relaxed and sociable eating, using fresh ingredients, simple techniques all delivered with the signature Gordon Ramsay stamp so that you know it's going to be good. Recipes include Ricotta Hotcakes with Honeycomb Butter - perfect for a weekend brunch, Sea Trout with Clams or a Crispy Duck Salad for a weekday supper. For a weekend get together, get things off to a good start with a Bread Street Kitchen Rum Punch and Slow Roast Pork Belly with Apple & Cinnamon Sauce, followed by Pineapple Carpaccio with Coconut Sorbet or a super indulgent Coconut Strawberry Trifle. Learn how to cook incredible, flavoursome dishes in just ten minutes with Ramsay in 10, the new book out 14/10/21.

Download or read book A Frequency Dictionary of Portuguese written by Mark Davies and published by Routledge. This book was released on 2007-11-29 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable tool for learners of Portuguese, this Frequency Dictionary provides a list of the 5000 most commonly used words in the language. Based on a twenty-million-word collection of Portuguese (taken from both Portuguese and Brazilian sources), which includes both written and spoken material, this dictionary provides detailed information for each of the 5000 entries, including the English equivalent, a sample sentence, and an indication of register and dialect variation. Users can access the top 5000 words either through the main frequency listing or through an alphabetical index. Throughout the frequency listing there are also thrity thematically-organized ‘boxed’ lists of the top words from a variety of key topics such as sports, weather, clothing and relations. An engaging and highly useful resource, A Frequency Dictionary of Portuguese will enable students of all levels to get the most out of their study of Portuguese vocabulary. Former CD content is now available to access at www.routledge.com/9780415419970 as support material. Designed for use by corpus and computational linguists it provides the full text in a format that researchers can process and turn into suitable lists for their own research work.

Download or read book Aaker on Branding written by David Aaker and published by Morgan James Publishing. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

Download or read book Politics in Contemporary Portugal written by José M. Magone and published by Lynne Rienner Pub. This book was released on 2014 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: José Magone provides a comprehensive overview of the development of Portuguese democracy, highlighting the country¿s achievements and failures across four decades. Magone briefly traces Portugal¿s political history and provides socioeconomic context before turning his attention to a range of key areas: from political structures and public administration to political culture, from the role of the judiciary to foreign and defense policy. Thoroughly researched, his book is an unparalleled contribution to scholarship on this young democracy.

Download or read book The Human Face of War written by Jim Storr and published by A&C Black. This book was released on 2011-10-27 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warfare is hugely important. The fates of nations, and even continents, often rests on the outcome of war and thus on how its practitioners consider war. The Human Face of War is a new exploration of military thought. It starts with the observation that much military thought is poorly developed - often incoherent and riddled with paradox. The author contends that what is missing from British and American writing on warfare is any underpinning mental approach or philosophy. Why are some tank commanders, snipers, fighter pilots or submarine commanders far more effective than others? Why are many generals sacked at the outbreak of war? The Human Face of War examines such phenomena and seeks to explain them. The author argues that military thought should be based on an approach which reflects the nature of combat. Combat - fighting - is primarily a human phenomenon dominated by human behaviour. The book explores some of those human issues and their practical consequences. The Human Face of War calls for, and suggests, a new way of considering war and warfare.

Download or read book INVESTIGATION of COMPETITION in DIGITAL MARKETS written by United States House of Representatives and published by . This book was released on 2020-10-06 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jerrold Nadler, Chairman, Committee on the Judiciary David N. Cicilline, Chairman, Subcommittee on Antitrust, Commercial and Administrative LawIn June 2019 the Committee on the Judiciary initiated a bipartisan investigation into the state of competition online, spearheaded by the Subcommittee on Antitrust, Commercial and Administrative Law. As part of a top-to -bottom review of the market, the Subcommittee examined the dominance of Amazon, Apple, Facebook, and Google, and their business practices to determine how their power affects our economy and our democracy. Additionally, the Subcommittee performed a review of existing antitrust laws, competition policies, and current enforcement levels to assess whether they are adequate to market power and anticompetitive conduct in digital markets. Over the course of our investigation, we collected extensive evidence from these companies aswell as from third parties - totaling nearly 1.3 million documents . We held seven hearings to review the effects of market power online including on the free and diverse press, innovation, and privacy and a final hearing to examine potential solutions to concerns identified during the investigation and to inform this Report's recommendations .

Download or read book Fraud Analytics Using Descriptive Predictive and Social Network Techniques written by Bart Baesens and published by John Wiley & Sons. This book was released on 2015-08-17 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence.

Download or read book Nature and History in Modern Italy written by Marco Armiero and published by Ohio University Press. This book was released on 2010-08-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marco Armiero is Senior Researcher at the Italian National Research Council and Marie Curie Fellow at the Institute of Environmental Sciences and Technologies, Universitat Aut(noma de Barcelona. He has published extensively on-Italian environmental history and edited Views from the South: Environmental Stories from the Mediterranean World. --

Download or read book OECD Compendium of Productivity Indicators 2019 written by OECD and published by OECD Publishing. This book was released on 2019-04-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents a comprehensive overview of recent and longer-term trends in productivity levels and growth in OECD countries, accession countries, key partners and some G20 countries.