Download or read book Marketing Plans In A Week written by Ros Jay and published by Teach Yourself. This book was released on 2012-07-06 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits. The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively. This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: What is a marketing plan? - Monday: Asking questions - Tuesday: Researching the answers - Wednesday: The objectives - Thursday: Converting objects into action plans - Friday: Putting the plan together - Saturday: Using the marketing plan
Download or read book The One Week Marketing Plan written by Mark Satterfield and published by BenBella Books, Inc.. This book was released on 2014-08-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: We're told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That's all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let's face it, most business owners do very little marketing, and what they do is not particularly effective. Business owners often don't know how to best market their company, or are too busy working to make time to promote it. What they don't realize is that effective marketing doesn't have to be complicated or time-consuming. Mark Satterfield's The One-Week Marketing Plan lays out a step-by-step system entrepreneurs can put in place in just five business days. This “set it and forget it" strategy works all day, every day to bring in new business. Tailored to each company's niche market, this innovative plan can generate a consistent stream of customers for an out-of-pocket expense of as little as $300. Satterfield, founder and CEO of Gentle Rain Marketing, Inc., has more than two decades of experience helping clients in more than 75 niche industries grow their businesses without cold calling or hard selling. Now, in The One-Week Marketing Plan, his strategies and wisdom are accessible and realistic for entrepreneurs, self-employed professionals, and business owners looking to move in a new direction. One week. That's all it takes. So let's get started.
Download or read book Summary The One Week Marketing Plan written by BusinessNews Publishing, and published by Must Read Summaries. This book was released on 2015-07-01 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Mark Satterfield's book: "The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business". This complete summary of the ideas from Mark Satterfield's book "The One Week Marketing Plan" tells you how to develop a marketing plan in just one week. According to Satterfield, the key to successful marketing is focusing on creating a marketing system instead of unconnected activities. You can set up this system by following the Basic One Week Marketing Plan. The Basic One Week Marketing Plan involves: 1. Choosing your niche market 2. Creating a great FREE offer 3. Building a website 4. Sending drip-marketing messages 5. Getting website traffic Added-value of this summary: • Save time • Set up a marketing plan in one week • Create a connected marketing system To learn more, read “The One Week Marketing Plan” and create a marketing system that works in just one week!
Download or read book 3 Minute Summary of The One Week Marketing Plan by Mark Satterfield written by thimblesofplenty and published by thimblesofplenty. This book was released on with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: thimblesofplenty is a group of friends who also happen to be business people and avid readers. We wanted to keep up with the latest business books but found that time was a factor. So we divided out the work and each of us took a book and summarised it for the others. We though it might be a great idea to share these summaries with you. For a small price and a 3 minute time investment, our summary gives you some of the wisdom from the book, some food for thought and hopefully the impetus to make some time to read the whole book!
Download or read book The Author s Guide to DEVELOPING BOOK MARKETING PLANS written by Lynette Petersen and published by iUniverse. This book was released on 2007 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Successful Marketing Plans in a Week written by Ros Jay and published by . This book was released on 1999 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating marketing plans. It covers how to do the right research, including analyzing your business, products, customers and competitors, and goes on to look at setting marketing objectives, drawing up a strategy, putting the plan together and using the plan.
Download or read book Marketing Plans in a Week written by Ros Jay and published by Teach Yourself. This book was released on 2016-06-21 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing planning just got easier Nothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits. The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively. This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success: - Sunday: What is a marketing plan? - Monday: Asking questions - Tuesday: Researching the answers - Wednesday: The objectives - Thursday: Converting objects into action plans - Friday: Putting the plan together - Saturday: Using the marketing plan
Download or read book Approved Marketing Plans for New Products and Services written by Ken K. Wong and published by iUniverse. This book was released on 2010-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong's vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services "Dr. Ken Wong's latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan." -Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore "This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook." -Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India
Download or read book The Marketing Plan Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2015-08-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Download or read book Content Marketing In A Week written by Jane Heaton and published by Teach Yourself. This book was released on 2016-03-10 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Download or read book Successful Marketing Plans in a Week written by Ros Jay and published by Teach Yourself. This book was released on 2012-03-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: What is a marketing plan? Monday: Asking questions Tuesday: Researching the answers Wednesday: The objectives Thursday: Converting objects into action plans Friday: Putting the plan together Saturday: Using the marketing plan
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2024-04-29 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Download or read book Instructor s Manual Marketing Management Text and Cases written by and published by Haworth Press. This book was released on with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Download or read book The 1 Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Download or read book Monsters of the Ivy League written by Steve Radlauer and published by Little, Brown. This book was released on 2017-04-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: First stop: Harvard or Yale or Princeton or... Next stop: Wall Street riches...house on the Vineyard...vineyard with a house...a Nobel Prize... Not so fast. Everybody knows that the schools of the Ivy League-universally touted as the pinnacle of American higher education-have graduated countless political leaders, corporate titans, and global power brokers. But did you know these schools have also produced murderers, warmongers, traitors, plagiarists, slave traders, pederasts, and every other variety of moral reprobate? Whether you're a high school student grinding away in the hope of gaining admission to one of these institutions, a parent propelling a child toward Ivy glory, a current Ivy League undergraduate wondering "What the hell is this place?"-or even an Ivy League alum, professor, administrator, or dropout-this book was written specifically for you. As a warning. Because there are certain things-monstrous things-that go unmentioned in the catalog, campus tour, or employment package. And if your Ivy League application was rejected, here's compelling and consoling evidence of how lucky you are.
Download or read book 1 Week Marketing Plan Go from 1 000 to 10 000 a Week written by Robert Donald and published by Independently Published. This book was released on 2024-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: $1,000 a week. It's a decent living. But is it thrilling? Is it world-changing? Is it the kind of income that lets you finally break free and live life on your own terms? Probably not. But what if I told you that you could reach $10,000 a week in just seven days? "1-Week Marketing Plan" isn't some empty promise. It's a battle-tested blueprint, packed with the exact strategies I used to skyrocket my own business from struggling to soaring. You'll learn: The Storytelling Science: Harness the power of data to craft narratives that resonate with your ideal customers. The Offer Equation: Crack the code to creating deals that are impossible to refuse. The Expert's Automation Arsenal: Deploy proven systems that automate your marketing and free up your time to focus on what matters most. Ready to ditch the paycheck purgatory and step into the arena of marketing champions? Stop wishing, start winning! Get your copy of "1-Week Marketing Plan" now and watch your business rise from the ashes.
