Download or read book Marketing Perspectives written by Andrew MacLaren and published by Goodfellow Publishers Ltd. This book was released on 2017-08-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
Download or read book The Dark Side of Marketing Communications written by Tim Hill and published by Routledge. This book was released on 2020-10-28 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Download or read book Global Business and Corporate Governance written by John Thanopoulos and published by Business Expert Press. This book was released on 2014-04-15 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a new era where the main force for social change, research, education, economic betterment, and even employee happiness is the global enterprise. So many businesses today are “global,” though often with conflicting priorities and potential civilization clashes. Companies may operate in a practically borderless world, seeking ideas and talents globally, but without proper knowledge and preparation, it is one endless struggle. Inside, you’ll learn many global business-related issues ranging from historical matters to the realities of the 21st century—from local cultures to global organizations and from political, legal, and economic topics to accounting, finance, marketing, and management perspectives. This book directs your attention to critical business challenges in addition to the need of corporate governance at all levels. These issues include how it all relates to the environment and the structure of the corporation. Whether you’re already out in the CEO world, or a student in upper-level undergraduate or graduate study, or executive education, this book gives you numerous combinations of how-to-do projects with philosophical perspectives of a new and challenging era.
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2024-05-15 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book Cross Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Download or read book The Definitive Guide to Strategic Content Marketing written by Lazar Dzamic and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.
Download or read book Design Management written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2017-09-22 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Issues in Digital Marketing written by John Branch and published by Libri Publishing Limited. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Download or read book Marketing Principles Perspectives written by William O. Bearden and published by . This book was released on 2001 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing written by Marvin E. Goldberg and published by Psychology Press. This book was released on 2018-07-06 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference sponsored by the Society for Consumer Psychology. Professionals from academia, government, and non-government organizations address a highly diverse and interesting set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning to better understand cigarette smokers and their perceptions. Are marketing's "four Ps"--product, price, place, and promotion--enough to help solve these problems, or does social marketing at the end of the 1990s need to call on other Ps, such as political persuasion? This volume thoughtfully addresses theoretical and empirical issues challenging academics and practitioners alike to find out how to borrow the best of marketing for application in social marketing.
Download or read book The Psychology of Marketing written by Gerhard Raab and published by CRC Press. This book was released on 2016-02-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Download or read book Marketing Theory Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by William O. Bearden and published by Irwin/McGraw-Hill. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Principles and Perspectives, 5e is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 5e offers the latest coverage and quality supplements, but is still approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.
