Download or read book Marketing Modernity written by Adam Arvidsson and published by Routledge. This book was released on 2003-12-08 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

Download or read book The Visual Sale written by Marcus Sheridan and published by IdeaPress Publishing. This book was released on 2020-10-27 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.

Download or read book Discourse Communication and the Enterprise written by Giuliana Elena Garzone and published by Cambridge Scholars Publishing. This book was released on 2019-01-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.

Download or read book Guadagnare e vendere con ebay written by Eugenio Carico and published by Lulu.com. This book was released on 2013-09-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guadagnare e vendere con ebay, è una Guida pratica che ti farà acquisire in breve tempo la capacità di vendere su ebay da Professionista, ti insegnerà i segreti dei grandi venditori ebay internazionali e ti mostrerà come trasformare ebay, da un semplice hobby, nella tua Attività principale.

Download or read book Introduzione al marketing nel centro estetico written by Paolo Stiffan and published by Lulu.com. This book was released on 2012-03-19 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il marketing nei centri estetici. Come adattare i concetti macro alla realtà micro del centro estetico? Questo libro ha l'obiettivo di fornire concetti e strumenti per far diventare redditizio il vostro centro estetico

Download or read book Il Nuovo Cimento Della Societ Italiana Di Fisica written by and published by . This book was released on 1988 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Web che funziona Guida ai fondamenti del marketing digitale written by Paolo Maffei and published by Lulu.com. This book was released on 2012-04-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Web che funziona. Guida ai fondamenti del marketing digitale", di Paolo Maffei a cura di Roberto Lo Jacono. Internet ha da tempo introdotto nuove regole nel mondo della comunicazione, del marketing e, più in generale, del "fare impresa". Le aziende, di fronte alle possibilità comunicative offerte dai nuovi media, si trovano spesso in difficoltà non solo nel capire come utilizzarle, come valutare gli investimenti, nel comprendere i principi del monitoraggio, i key performance indicators e nel definire le eventuali azioni correttive. Per evitare spese inutili, rischi eccessivi o approcci riduttivi, occorre cogliere gli elementi alla base di queste nuove regole in modo da poter effettuare scelte più autonome e consapevoli. Questo libro vi fornisce gli elementi necessari per comprendere le dinamiche alla base del marketing digitale, che sia esso rivolto alle aziende o che sia utile alla promozione di noi stessi;-)

Download or read book La divulgazione dei contenuti e la promozione online in ambito turistico written by Matteo Venturini and published by Lulu.com. This book was released on 2013-12 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Al giorno d'oggi internet rappresenta una seria e valida alternativa al business tradizionale. Il turismo, sin dai primi anni Novanta, ha subito delle forti mutazioni, soprattutto dal punto di vista promozionale. In questo libro è dettagliatamente descritta l'analisi di tutti gli aspetti che girano intorno al mondo del web marketing in ambito turistico.

Download or read book Re Thinking Organic Food and Farming in a Changing World written by Bernhard Freyer and published by Springer. This book was released on 2014-10-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the assumption that “organic has lost its way”. Paradoxically, it comes at a time when we witness the continuing of growth in organic food production and markets around the world. Yet, the book claims that organic has lost sight of its first or fundamental philosophical principles and ontological assumptions. The collection offers empirically grounded discussions that address the principles and fundamental assumptions of organic farming and marketing practices. The book draws attention to the core principles of organic and offers different clearly articulated and well-defined conceptual frameworks that offer new insights into organic practices. Divided into five parts, the book presents new perspectives on enduring issues, examines standards and certification, gives insights into much-discussed and additional market and consumer issues, and reviews the interplay of organic and conventional farming. The book concludes with a framework for rethinking ethics in the organic movement and reflections on the positioning of organic ethics.

Download or read book Marketing communications written by and published by . This book was released on 1926 with total page 2678 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Italian Pulp Fiction written by Stefania Lucamante and published by Fairleigh Dickinson Univ Press. This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors extol changes in fiction, extricating the new elements in the hybrid and anticlassicist writing proposed by the Giovani Cannibali."--BOOK JACKET.

Download or read book Agrindex written by and published by . This book was released on 1995 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Cultural Turn in Geography written by Paul Claval and published by . This book was released on 2003 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Case Studies in Festival and Event Marketing and Cultural Tourism written by Jane Ali-Knight and published by . This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.

Download or read book Manual of Business Italian written by Vincent Edwards and published by Routledge. This book was released on 2016-04-22 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manual of Business Italian is the most comprehensive, single-volume reference handbook for students and professionals using Italian. Designed for all users, no matter what level of language skill, this manual comprises five parts: * A 6000-word, two-way Glossary of the most useful business terms * A 100-page Written Communications section giving models of 50 letters, faxes and documents * An 80-page Spoken Situations section covering face-to-face and telephone situations * A short Reference Grammar outlining the major grammar features of Italian * A short Business Facts section covering essential information of the country or countries where Italian is used Written by an experienced native and non-native speaker team, this unique volume is an essential, one-stop reference for all students and professionals studying or working in business and management where Italian is used

Download or read book Percorsi di Vendita Volume 3 3 written by Renato Martini and published by Lulu.com. This book was released on 2012-03-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Percorsi di vendita" è un'opera che espone un complesso di analisi, proposte e discussioni che delineano un quadro d'insieme delle problematiche e delle tecniche di vendita nelle operazioni commerciali tra aziende (il cosiddetto business-to-business). L'opera è disponibile nell'edizione ebook in PDF, che è scaricabile gratuitamente, e in un'edizione stampata a pagamento in 3 volumi, acquistabili singolarmente, a prezzi che coprono i soli costi di stampa e distribuzione. Il Volume 1 include i primi 3 capitoli che trattano di "Premesse", "Piano di marketing" e "Piano di vendita di esercizio", il Volume 2 è dedicato al capitolo 4° che tratta di "Esecuzione del piano di vendita di esercizio via vendita diretta" e il Volume 3 include gli ultimi 3 capitoli che trattano di "Esecuzione del piano di vendita di esercizio via canali indiretti e canale ibrido", "Condizioni al contorno" e "Considerazioni conclusive". (v1.2)

Download or read book Defining Measuring and Managing Consumer Experiences written by Annarita Sorrentino and published by Routledge. This book was released on 2020-09-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the changes in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing metrics, with a chapter contributed by a leading expert. A new three-point perspective on consumer behaviours is set out that combines behaviour (what people do) with the declared (what people say) and the perceived (what people feel). This approach acknowledges the complexity of consumer behaviours and the methodological bias derived from the use of the traditional techniques (principally the survey) or from big data. Only a holistic perspective can capture the heterogeneous nature of consumer behaviour. The book thereby takes up the theoretical debate about the definition, management and measurement of customer behaviour. It also examines measurement methodologies, an area that has received little attention elsewhere. Besides addressing the scientific community in the field, the book will also be a valuable practical resource for marketing managers, entrepreneurs and consultants who want to implement innovative strategies to manage the customer experience.