Download or read book Marketing Peace written by Paromita Goswami and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.
Download or read book Marketing Peace for Social Transformation and Global Prosperity written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2018-12-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.
Download or read book Marketing for Peace Builders written by Jesan Sorrells and published by Createspace Independent Publishing Platform. This book was released on 2016-02-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing For Peace Builders: How to Market Your Value to a World in Conflict, Jesan Sorrells provides YOU, the entrepreneurial peace builder with the steps to market YOUR value in the open market as a savvy peace builder. If your educational and professional background comes from the worlds of academia, the law, or social services, and you believe that peace making and money making should not be mutually exclusive, then THIS book is for YOU. Packed with 260 pages of practical tips, actionable tricks, and developmental marketing techniques, this book proves that YOU can be ethical, build relationships, and be prosperous in a conflict-ridden world while growing the fields of peacebuilding.
Download or read book Peace and Conflict Studies written by Anindya Jyoti Majumdar and published by Taylor & Francis. This book was released on 2020-08-09 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how we theorize, politicize, and practice peace and conflict discourses in the social sciences. As concepts, peace and conflict are intricately interwoven into a web of complementary discourses where states and other actors are able to negotiate, deliberate and arbitrate their differences short of the overt and covert use of physical violence. The essays in this volume reflect this eclecticism: they reflect on concerns of contemporary conflicts in world politics; the dissection of the ideas of peace and power; the way peace studies join with global agencies; peace and conflict in connection to geopolitics and identity; the domestic basis of conflict in India and the South Asian theatre including class, social cleavages and gender. Further they also process elements like globalization, media, communication and films that help us engage with the popular tropes and discursive construction of the reality that play critical roles in how peace and violence are articulated and acted upon by the elites and the masses in societies. This volume will be of great interest to scholars and researchers of political science, international relations theory, peace and conflict studies, public policy and area studies. It will also be a key resource for bureaucrats, policy makers, think tanks and practitioners working in the field of international relations.
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Peace by Peaceful Means written by Johan Galtung and published by SAGE. This book was released on 1996-04-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johan Galtung, one of the founders of modern peace studies, provides a wide-ranging panorama of the ideas, theories and assumptions on which the study of peace is based. The book is organized in four parts, each examining the one of the four major theoretical approaches to peace. The first part covers peace theory, exploring the epistemological assumptions of peace. In Part Two conflict theory is examined with an exploration of nonviolent and creative handling of conflict. Developmental theory is discussed in Part Three, exploring structural violence, particularly in the economic field, together with a consideration of the ways of overcoming that violence. The fourth part is devoted to civilization theory. This involves an exploration of cultural violence focusing on the deeper aspects of cultures. Finally, the threads of these four approaches are drawn together with a focus on peace action - peace by peaceful means.
Download or read book Home Market Bulletin written by and published by . This book was released on 1915 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Peace is Active written by Tom McCann and published by Little Creek Press. This book was released on 2022-11-09 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: I never in a million years thought we would defeat a wannabe dictator in the United States of America by organizing a cast reunion of The Princess Bride movie in swing state Wisconsin. Voting makes a difference. Getting involved makes a difference. Supporting the goal of peace makes a difference.
Download or read book Clare Market Review written by and published by . This book was released on 1913 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thomas Gibson s Weekly Market Letters written by Thomas Gibson and published by . This book was released on 1917 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Preparing For Peace written by John Paul Lederach and published by Syracuse University Press. This book was released on 2015-02-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1980s John Paul Lederach has traveled worldwide as a mediation trainer and conflict resolution consultant. Currently the director of the International Conciliation Committee, he has worked with governments, justice departments, youth programs, and other groups in Latin America, the Philippines, Cambodia, as well as Asia and Africa. Lederach blends a special training method in mediation with a tradition derived from his work in development. Throughout the book, he uses anecdote and pertinent experiences to demonstrate his resolution techniques. With an emphasis on the exchange involved in negotiation, Lederach conveys the key to successful conflict resolution: understanding how to guide disputants, transform their conflicts, and launch a process that empowers them.
Download or read book Peace Through Tourism written by Freya Higgins-Desbiolles and published by Taylor & Francis. This book was released on 2022-12-26 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peace through Tourism considers the possibilities for tourism to contribute to efforts to unmask conflict and promote peace. This edited volume considers the intersections between tourism, peace, justice and sustainability through conceptual and empirical works surveying practices, problems and challenges all around the globe. It presents a complex and critical approach, arguing that peace through tourism is dialogic and not as simple as describing a few “good” niche segments of tourism. The pedagogies of peace represented here work to analyse structural violence associated with tourism—such as in the dominance of neoliberal market imperatives over local or social economies; colonising, patriarchal and anthropocentric practices in tourism; and tourism’s complex role in post-conflict settings. Analyses found here place scholars, industry and communities in conversation about building shared tourism futures where peace is understood as peace with justice and differences are bridged through dialogues towards understanding. In light of the many challenges in attaining sustainable development in the 21st century, this volume is an important and timely endeavour. Radical practices are explored that support more ‘just’ tourism futures. With a new introduction, this book is an insightful resource for scholars and researchers of Tourism and Peace and Conflict Studies. The chapters in this book were originally published in Journal of Sustainable Tourism.
Download or read book Economic Policy Coordination written by Wendy Dobson and published by Washington, D.C. : Institute for International Economics. This book was released on 1991 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cultivating Peace written by James O'Dea and published by Red Wheel/Weiser. This book was released on 2012-05-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This profound guidebook reframes and expands the mission of building a global culture of peace. Going far beyond conventional techniques of conflict resolution, James O’Dea provides a holistic approach to peace work, covering its oft-ignored cultural, spiritual, and scientific dimensions while providing guidance suitable even for those who have never considered themselves peacebuilders. O’Dea is unique in his ability to integrate personal experience in the world’s violent conflict zones with insights gathered from decades of work in social healing, human rights advocacy, and consciousness studies. Following in the footsteps of Gandhi and King, O’Dea keeps the dream of peace alive by teaching us how to dissolve old wounds and reconcile our differences. He strikes deep chords of optimism even as he shows us how to face the heart of darkness in conflict situations. His soulful but practical voice speaks universally to peace activists, mediators, negotiators, psychologists, educators, businesspeople, and clergy—and to everyday citizens.
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Download or read book Foreign Operations Export Financing and Related Programs Appropriations for 2000 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Foreign Operations, Export Financing, and Related Programs and published by . This book was released on 1999 with total page 1904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book War and Peace and IT written by Mark Schwartz and published by IT Revolution. This book was released on 2019-05-14 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.
