Download or read book Marketing Organisation RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Download or read book Organization and Marketing RLE Marketing written by Peter Spillard and published by Routledge. This book was released on 2014-09-19 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

Download or read book Marketing Organisation RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

Download or read book Managing Marketing Information RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Download or read book Marketing for the Developing Company RLE Marketing written by John Winkler and published by Routledge. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

Download or read book Marketing Budgeting RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

Download or read book Marketing Organisation written by and published by . This book was released on 2015 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Agency RLE Marketing written by Floyd Y. Keeler and published by Routledge. This book was released on 2014-09-19 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Download or read book Innovation and New Product Marketing RLE Marketing written by David F. Midgley and published by Routledge. This book was released on 2014-09-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Download or read book Marketing and Marketing Assessment RLE Marketing written by J. L. Sewell and published by Routledge. This book was released on 2014-09-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Download or read book The Marketing Environment RLE Marketing written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

Download or read book Industrial Marketing Research RLE Marketing written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

Download or read book Strategic Marketing Management RLE Marketing written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Download or read book Marketing in Perspective RLE Marketing written by Simon Majaro and published by Routledge. This book was released on 2014-09-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Download or read book Competitive Marketing RLE Marketing written by John O'Shaughnessy and published by Routledge. This book was released on 2014-09-15 with total page 935 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Download or read book Managing Marketing Information RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Download or read book Marketing Budgeting RLE Marketing written by Nigel Piercy and published by Routledge. This book was released on 2014-09-15 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.