Download or read book Marketing in Egypt written by Cheryl McQueen and published by . This book was released on 1981 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Egypt Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2015-09-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egypt Investment and Business Guide Volume 1 Strategic and Practical Information
Download or read book Egypt Government and Business Contacts Handbook written by IBP USA and published by Lulu.com. This book was released on 2011 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business America written by and published by . This book was released on 1988 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.
Download or read book The Rise of the Egyptian Middle Class written by Relli Shechter and published by Cambridge University Press. This book was released on 2019 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working into the middle class -- "Crisis of supply in every household" -- 'Provocative consumption' -- 'Parasites' -- The resurgence of middle-class Islam.
Download or read book The Report Egypt 2014 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2014-12-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egypt’s history has been marked by a host of dynasties, empires, regimes and governments, and it remains a leading regional power today. Since 2011 a state of transition has become a more or less permanent feature of Egypt’s political scene. However, the political situation seemed to have stabilised in late 2014, particularly after Abdel Fattah El Sisi was sworn in as president. A parliamentary election is expected in the first half of 2015, under the new constitution.
Download or read book Marketing in Developing Countries RLE Marketing written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Download or read book Opportunities for Industrial Development in Egypt written by Egypt. Wizārat al-Tijārah wa-al-Ṣināʻah and published by . This book was released on 1955 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Public Relations and Marketing Communication Trends in Africa written by Anne W. Njathi and published by Taylor & Francis. This book was released on 2024-06-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa. This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends. Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.
Download or read book Ethical Issues in International Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2019-09-16 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics: A social contract for analyzing and evaluating the activities of transnational corporations in developing countries The relationship of marketing ethics to gray markets for consumer goods How moral commitment is shaped by socialization and role of culture in Turkey The relationship between Egyptian consumers’ideology and theirperceptions of ethical behavior Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.
Download or read book The Oil Gas Year Egypt 2019 written by The Energy Year and published by The Oil & Gas Year Limited. This book was released on 2019-11-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Currently, the Ministry of Petroleum is working on the implementation of new concepts to maximise the investment map of Egypt’s upstream activities.” Tarek El Molla, Minister of Petroleum and Mineral Resources The Oil & Gas Year Egypt 2019 comes at a time when the country’s hydrocarbons industry is about to witness tremendous developments, dubbed a “golden era.” This year’s Egypt edition highlights the country’s recently achieved gas self-sufficiency and the government’s objective of turning Egypt into a regional hub for LNG trade, showcases the successful completion of recent bidding rounds and the plans in place to further intensify exploration activities, and promotes the ambitious new investments in the petrochemicals industry. “When we state that we need to become a gas hub, we think not only about Egypt, but about our neighbouring countries too. We are not competing; we are integrating. We have the infrastructure, we have a big market and network, and we also need to integrate with our neighbours for the benefit of everyone.” Osama El Bakly, Chairman of EGAS The Oil & Gas Year Egypt 2019 delves into Egypt’s strategy to become the East Mediterranean energy hub, taking advantage of the availability of gas, the country’s existing infrastructure and its strategic position. This fifth edition of The Oil & Gas Year’s Egypt series provides insight to investors and companies looking at strategic opportunities in the country, at a time when Egypt’s oil and gas industry is experiencing a renaissance.
Download or read book Country Reports on Economic Policy and Trade Practices written by and published by . This book was released on 1997 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBOOK International Marketing written by Pervez Ghauri and published by McGraw Hill. This book was released on 2014-01-16 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.
Download or read book ESCOs Around the World written by Shirley J. Hansen and published by CRC Press. This book was released on 2020-12-17 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an insightful assessment of today's ESCO (energy services) industry around the world. Analyzing current trends, the volume discusses opportunities and problems of the ESCO industry in each country. It includes significant contributions by Pierre Langlois and Paolo Bertoldi. The author and contributors have reached into the far corners of the world to get trusted colleagues to tell the story of the energy services industry's development in their respective countries, and in their own words. Chapters cover selected countries from Western Europe, Eastern Europe, Africa, the Middle East, Asia, North America, South America, New Zealand and Australia, as well as the overall global picture.
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book Foreign Economic Trends and Their Implications for the United States written by and published by . This book was released on 1980 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
