Download or read book Marketing of Tribal Products written by Rabi N. Misra and published by Discovery Publishing House. This book was released on 2004 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Introduction, Socio-economic Profile of District Kandhamal, Growth of Cooperative Movement in India, Approach and Strategies for the Development of Cooperative Marketing, History and Development of Agency Marketing Co-operative Society (AMCS), Tikabali, Marketing of Minor Forest Produce and Surplus Agricultural Produce: An Analysis, Findings and Suggestions.

Download or read book Tribal Marketing Tribal Branding written by Brendan Richardson and published by Springer. This book was released on 2013-07-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Download or read book Consumer Tribes written by Avi Shankar and published by Routledge. This book was released on 2012-06-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Download or read book A Beginner s Guide to Tribal Marketing written by GATHONI NJENGA and published by OSTRICH PUBLISHERS. This book was released on with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beginner's guide to tribal marketing lays out the fundamentals of social and community-based marketing. This short and straight-to-the-point book can serve as an introduction for any small business owner or marketer to the new age of marketing: Tribal Marketing. Go beyond demographics and reach new customers based on their shared interests.

Download or read book Consumer Tribes written by Bernard Cova and published by Routledge. This book was released on 2012-06-25 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Download or read book Kurukshetra September 2021 English written by Publications Division and published by Publications Division Ministry of Information & Broadcasting. This book was released on with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monthly published in Hindi and English. The journal is devoted to all aspects of rural reconstruction and village democracy. The journal carries educative and informative articles on rural development and is useful for scholars, academicians and students preparing for civil services and other competitive examinations.

Download or read book Brand Tribalism Theoretical Foundation and Practical Application written by Alisa Zayasenko and published by GRIN Verlag. This book was released on 2017-02-21 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Munich Business School University of Applied Sciences, language: English, abstract: Brand tribalism is a sociological concept enrooted in the idea that today’s consumers look for products that offer more than just quality and functionality by uniting people with each other. This research paper explains this concept by exploring the theoretical foundations of the term as well as its application to the marketing practice. This work has two main objectives. The first is to provide solid theoretical information about the idea of brand tribalism including characteristics, structures and types of brand tribes. The second objective is to present how the concept of brand tribalism can be applied to the marketing management and how it affects customers. Furthermore, marketing activities of two companies present on the market will be researched in connection with the concept of brand tribalism.

Download or read book Revisiting Tribal Heritage and Contemporary Issues volume 1 written by Priyanka Jain and published by Allied Publishers. This book was released on 2023-03-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an effort to relook into the tribal heritage of India vis-a-vis the contemporary issues, tribal groups of India, in particular face. The purpose of the book is to compile contemporary developments, critiques and concerns regarding tribal world at one place. For the convenience of readers, the book is being divided into three parts namely: 1. Section-A: Tribal Administration and Education 2. Section-B: Tribal Identity, Women, and Way of Life 3. Section-C: Tribal Media and Market

Download or read book Tribal Development Report written by Mihir Shah and published by Taylor & Francis. This book was released on 2022-09-30 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on the status of tribal communities in Central India with respect to governance, human development, gender, health, education, arts, and culture. Written by noted academics, thematic experts, and activists, this first-of-its-kind report by the Bharat Rural Livelihoods Foundation brings together case studies, archival research, and exhaustive data on key facets of the lives of Adivasis, the various programmes meant for their development, and the policy and systems challenges, to build a better understanding of the Adivasi predicament. This volume, Discusses the human development challenges faced by the Adivasis in India, covering the dismal state of health, education, and nutrition in Adivasi regions; Explores key issues related to gender and development in an Adivasi context, the impact of the loss of common lands and forests on their traditional economic roles; Presents the progress made thus far in implementing PESA and FRA; Examines the current state of 'Denotified Tribes' in India, the policy response of the state post-independence, and the abrogation of the act, and discusses the immediate need for recognition of their political rights; Highlights the importance of recognising, developing, and preserving Adivasi arts, music, dance, crafts, language and literature, and knowledge systems. Companion to Tribal Development Report: Livelihoods, this book will be of great interest to scholars and researchers of indigenous studies, development studies, and South Asian studies.

Download or read book Constraints of Tribal Development written by Sarit Kumar Chaudhuri and published by Mittal Publications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Volume Is A Maiden Attempt To Evaluate Various Tribal Development Schemes Implemented For The Primitive Tribes Of West Bengal. It Explores Multiple Constraints For Which Success Remained Partial In Spite Of Refinenent Of Our Tribal Development Policies In Successive. Five Years Plans During The Post-Independence Period.

Download or read book The Significance of Minor Forest Produce in the Indian Tribal Economy written by Kalsani Mohan Reddy and published by Cambridge Scholars Publishing. This book was released on 2018-10-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses empirical data to articulate the issues of the Indian tribal economy in general and the role of minor forest produce in the tribal economy in particular. It throws new light on hitherto under-researched areas, especially those related to the significance of minor forest produce. This book is primarily based on the functioning of the tribal economy and draws on the experience gained by the author during his sojourn as a research scholar working the debt of tribal farmers and the technological gap in tribal agriculture. Empirical evidence is given in the present book to explore the validity of the earlier hypotheses in respect of the contribution of minor forest produce to the total income of the tribal households. Furthermore, a statistical analysis is undertaken to ascertain the relative contribution of each forest product to the augmentation of tribal earnings. The empirical work in this book also corroborates the theories of dependency between the forest and the tribals.

Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Download or read book Anthropology Solved Papers written by SUBHASH CHANDRA GAHLAWAT and published by TEAM ARSU. This book was released on with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropology Solved Papers for Civil Services Examination gives detailed answers to Civil Services (Main) Examination ANTHROPOLOGY form 2010-2018. While writing answers special focus is given on Anthropological Thoughts, Diagrams, and works done by Foreign and Indian Anthropologists to develop a holistic understanding on the topic.

Download or read book PIB Summary 2018 Exams Exclusive written by Dheeraj Sharma and published by DHEERAJ SHARMA. This book was released on 2019-01-28 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dedicated to Our Honourable PM - Sh. Narendra Modi and All Member of Exams Exclusive Family In this Book we cover most important News from PIB from Jan_2018 to Dec_2018 with detailed Analysis Helpfull in prepration of UPSC and many other Exams

Download or read book Kurukshetra September 2022 English written by Publications Division and published by Publications Division Ministry of Information & Broadcasting. This book was released on with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monthly published in Hindi and English. The journal is devoted to all aspects of rural reconstruction and village democracy. The journal carries educative and informative articles on rural development and is useful for scholars, academicians and students preparing for civil services and other competitive examinations.

Download or read book ANTHROPOLOGY SOLVED PAPERS CIVIL SERVICES MAINS 2010 2020 ANTHROPOLOGY PAPERS Book 2020 written by Subhash Chandra Gahlawat and published by MyARSu. This book was released on with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In last few years the information we are supposed to provide in our answers to score high marks in anthropology has gone beyond the information given in the conventional study materials. So, in the interest of students with Anthropology as an optional we have worked hard to give information in a manner which can help you in writing answers in that manner. This book gives you answer to each question asked since 2010 to 2020 by using previous year question papers of anthropology. I sincerely believe that this approach will add to your preparation on anthropology and it will supplement your available study materials through the dynamic content of our answers. The language used in the book is simple and tries to build anthropological approach in the views and answer writing of students; helping students with non-anthropological background to develop anthropological views. I thank Team ARSu for improving the quality and reach of the book significantly. Special Features: Detailed answers for Civil Services (Main) Examination (ANTHROPOLOGY 2010-2020). Special focus on Anthropological Thoughts, Diagrams, and Latest works done by Foreign and Indian Anthropologists

Download or read book Indian Economy for Civil Services by Arora IAS written by Nitin Arora and published by Arora IAS . This book was released on with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Economics is often regarded as the backbone of a nation's policy-making and development. Its principles and applications impact every aspect of society, from individual choices to global trade policies. For Civil Service Exam aspirants, a thorough understanding of economics is indispensable, as it equips you with the knowledge to analyze and address the pressing issues facing our country and the world. The Importance of Economics in Civil Services Economics forms a crucial part of the Civil Service Exam syllabus, reflecting its importance in governance and administration. As future civil servants, you will be required to make informed decisions that can influence economic growth, social welfare, and overall national development. Hence, a solid grasp of both basic and advanced economic concepts is essential. Basic Concepts We begin with the fundamentals of economics, laying a strong foundation for more advanced topics. Key concepts such as supply and demand, market equilibrium, and the role of prices in an economy are explained in a straightforward manner. You will learn about different types of markets, including perfect competition, monopoly, and oligopoly, and how they function. National Income and Economic Indicators Understanding how to measure an economy’s performance is critical. We cover essential economic indicators like Gross Domestic Product (GDP), Gross National Product (GNP), inflation, and unemployment rates. These indicators provide insights into the health of an economy and are vital for policy-making. Money and Banking The role of money in the economy, the functioning of banks, and the significance of financial markets are explored in detail. You will learn about monetary policy, the workings of the Reserve Bank of India, and how financial institutions influence economic stability and growth. Public Finance This section delves into government revenue and expenditure, focusing on fiscal policy and its implications for the economy. Topics such as taxation, public debt, and budget deficits are discussed to provide an understanding of how governments manage economic resources. International Trade and Finance In an increasingly globalized world, understanding international economics is crucial. We discuss trade theories, balance of payments, exchange rates, and the impact of globalization on national economies. The roles of international organizations like the World Trade Organization (WTO) and the International Monetary Fund (IMF) are also covered. Economic Development and Planning Economic development is a major goal for any government. This part of the book examines the strategies and policies aimed at achieving sustainable development. Issues such as poverty, inequality, and environmental sustainability are addressed, along with the role of planning in economic development. Contemporary Economic Issues The final chapters focus on current economic challenges and trends. Topics like digital economy, climate change, and economic reforms are discussed to provide a contemporary perspective. Understanding these issues is crucial for aspiring civil servants who will be at the forefront of addressing them. Conclusion This book aims to provide a comprehensive yet accessible introduction to economics, tailored specifically for Civil Service Exam aspirants. By bridging basic and advanced topics, it prepares you to tackle the economic questions in the exam with confidence. More importantly, it equips you with the knowledge to contribute effectively to the economic development and welfare of our society. I hope this book serves as a valuable resource in your preparation and inspires you to delve deeper into the fascinating world of economics. Nitin Arora