Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.
Download or read book International Cases in the Business of Sport written by and published by Routledge. This book was released on 2010-05-14 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market that is often overlooked. This book is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field cutting edge analysis and comprehensive diagnosis of major international professional sport business cases a clear and structured presentation and examination of key issues within each case a strong blend of academic and practitioner analysis and commentary an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises. The combination of academic theory and real world examples in the world of sport business make this is a vital book for students, academics and those already working in the sports industry.
Download or read book Breaking the Ice written by Bernd Frick and published by Springer. This book was released on 2017-11-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a survey of the academic research and knowledge on the economics and management of professional hockey. While professional football, baseball, and basketball have been the focus of sports economists for decades, professional hockey has been left out of most economic analyses of the sports industry. This book fills that gap by presenting a selection of research focusing specifically on hockey, such as labor relations and player behavior in the NHL, salary determination and player careers, ticket demand and ticket pricing, and emerging topics such as diversity and discrimination. Expanding the available literature dramatically, this book will be an important tool for researchers as well as sports managers, and students at the advanced undergraduate and graduate level.
Download or read book Marketing the National Hockey League written by Marie Bell and published by . This book was released on 1995 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book When Culture Goes to Market written by Robert J. Shepherd and published by Peter Lang. This book was released on 2008 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author examines the Eastern Market of Washington and shows that this marketplace is an example of a social institution embedded in a particular time, place, and series of social relationships. Shepherd shows how urban public space is influenced by economic and social processes. Review in: Journal of cultural economics. 33(2009)1(.75-77).
Download or read book Ice Warriors written by Jon C. Stott and published by Heritage House Publishing Co. This book was released on 2011-04-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technically it was a minor league, but for hockey fans west of the Mississippi, the Western Hockey League provided major-league entertainment for over 25 years. The WHL was a determined and ambitious professional league, with some 22 teams based in major American and Canadian cities. Known as the Pacific Coast Hockey League prior to 1952, the WHL aspired to establish itself as North America's second major league, a western counterpart to the early eastern Canada-based National Hockey League. But it never quite managed to make the jump to the majors. Ice Warriors is a play-by-play history of the Western Hockey League, recalling the league's beginnings as the Pacific Coast League, how it came to rival the NHL and what led to its disbanding in 1974. By interviewing former players, coaches and fans, and examining statistical records, Jon C. Stott captures the WHL's glory days and pays tribute to a time when hockey was played with heart.
Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has driven the promotion, financial security and stability of the Olympic movement. This book explains how the principles of Olympic marketing can be applied in other areas of sports marketing and management.
Download or read book 100 Years 100 Moments written by Scott Morrison and published by McClelland & Stewart. This book was released on 2017-11-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the NHL's 100th season, a fan-friendly, argument starter of a book, compiling the 100 most impactful moments in league history. From ostentatious scoring totals to unstoppable teams destined for championships, the NHL boasts a history of greatness. But as die-hard fans well know, greatness isn't the whole story. In this image-rich, licenced celebration of the NHL's past and present, veteran hockey journalist Scott Morrison mines a century of NHL hockey to find the game's 100 most important moments. From Bobby Orr's 1969-70 trophy haul, to Detroit coach Scotty Bowman's unprecedented icing of five Russians at once on the Red Wings' way to their first of several Stanley Cups, the Stastny brothers' defection, and Roger Neilson reviewing a game on VHS, these moments weren't always the photogenic peaks of athletic glory that graced the morning news, but each of them changed the game.
Download or read book The Ovechkin Project written by Damien Cox and published by John Wiley and Sons. This book was released on 2010-11-18 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The behind-the-scenes story of Alexander Ovechkin's phenomenal rise from Russian athletic prodigy to NHL superstar Having signed the most lucrative contract in NHL history with the Washington Capitals, Alexander Ovechkin, at 24, is an undisputed hockey legend. In the mold more of a rock star than hockey player, Ovechkin courts the limelight, is never shy with his opinions, and, in a sport that thrives on the collective culture of the team-Ovechkin is an iconoclast who flouts convention, while loving the game. In The Ovechkin Project, veteran hockey writers Damien Cox and Gare Joyce trace his elite sports pedigree, his role representing Russia in the World Juniors, and how since entering the NHL, he's taken his team from worst to first in their division, and the hockey world by storm. Gives fans an inside look at such off-limits stories, as the impact of the death of Ovechkin's older brother, his bitter split with his agent, and his ongoing feud with Evgeni Malkin Offers the perspectives of teammates, his coach and general manager, other players in the NHL, and the general manager of the Capitals A candid look at one of the most charismatic figures in hockey today, The Ovechkin Project offers an inside, little-known look at Ovechkin himself, the makings of his spectacular on-ice talent, and the Great 8's meteoric rise to the world stage of professional sports.
Download or read book The Business of Sports written by Mark Conrad and published by Routledge. This book was released on 2009-06-02 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides journalists with the foundation for understanding the various parts of the sports business, and explores structure, governance, labor issues, and other business factors within the sports community. For journalists and students in jou.
Download or read book Plunkett s Apparel Textiles Industry Almanac 2007 Apparel Textiles Industry Market Research Statistics Trends Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparel and textiles industry involves complex relationships that are constantly evolving. This book covers different trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of all types.
Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Download or read book Personnel Economics in Sports written by Neil Longley and published by Edward Elgar Publishing. This book was released on 2018 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines personnel economics within the context of the professional sport industry. Sport is an effective industry in which to empirically test theories of personnel economics, primarily because the employer-employee relationship in sport is much more visible and transparent than in almost any other industry. Researchers benefit from having data on a host of variables pertaining to individual employees (i.e. players), such as their age, race, national origin, and experience. Researchers also have data on each employee's performance, on their salary, and on who their co-workers (teammates) and managers (coaches) are. The chapters are organized around the core functional areas of personnel economics and cover all aspects of the employment relationship in sport - from recruiting and selection, to pay and performance, to work team design. Each chapter contains a thorough literature review that provides the reader with a sense of the breadth and depth of the work being done in the area, and with a sense as to how the literature can move forward, both in a sport and non-sport context. The book is suitable for an advanced undergraduate course right through to a PhD-level field-course in both management and economics. Academic researchers in the fields of sports economics, personnel economics, human resource management, strategic management and sport management will also find the book of interest. Contributors include: D. Berri, C. Deutscher, B. Frick, L.H. Kahane, N. Longley, J.G. Maxcy, J. Prinz, R. Simmons, D. Weimar
Download or read book Governance and Competition in Professional Sports Leagues written by Plácido Rodríguez and published by Universidad de Oviedo. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is the result of the II Congress of Sports Economics (Gijón, Spain, May 3-5, 2007) devoted to League Governance and Competition. It is organized in three different parts. The first one deals with governance in leagues and in professional sports in general. The second part analyses the consequences of different changes in the competition system at the European level. The third part has an institutional approach and different cases of governance in football leagues around the world are analysed.
Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.
Download or read book Cable Copyright and Signal Carriage Act of 1982 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 1983 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
