Download or read book Marketing of Alcoholic Beverages Wine Beer Spirits and Liqueurs written by Dr. Aarti T More and published by JEC PUBLICATION. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Download or read book Beverage Basics written by Robert W. Small and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beverage Basics presents a new approach to understanding wine and other alcoholic beverages. The book includes an introduction to alcoholic beverages, information on important issues such as purchasing beverages, healthy drinking, and alcohol and the law, and an introduction to wine including viticulture, viniculture, and the sensory evaluation of wine. The authors teach readers about wines by varietal as opposed to appellation, which is a much simpler entry point for beginners to the world of wine. In addition to all the major wine varietals (Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, Merlot, etc.), the book also covers hybrid and Native American varieties, sparkling wines, and dessert and fortified wines. Chapters on beer and distilled spirits include information on making, purchasing, and evaluating beer and spirits. The appendices include map-filled sections on The Old World and The New World of wine, as well as a thorough examination of the TTB requirements for alcoholic beverage labels, and a complete glossary of terms. Author Robert Small is former Dean and Emeritus Professor of The Collins College of Hospitality Management at California State Polytechnic University, Pomona, where he still teaches courses on wine, spirits, and beer and on beverage marketing and food and beverage management, and is the Chairman of the Los Angeles International Wine competition, one of the largest and most prestigious wine competitions in the United States.
Download or read book Responsible Sales Service and Marketing of Alcohol written by James Murphy and published by Goodfellow Publishers Ltd. This book was released on 2015-01-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. It provides a greater awareness of the effects of alcohol and helps readers understand their obligations when selling, supplying or marketing alcohol.
Download or read book Marketing Laws Survey Series written by Marketing Laws Survey (U.S.) and published by . This book was released on 1941 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alcohol in America written by United States Department of Transportation and published by National Academies Press. This book was released on 1985-02-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol is a killerâ€"1 of every 13 deaths in the United States is alcohol-related. In addition, 5 percent of the population consumes 50 percent of the alcohol. The authors take a close look at the problem in a "classy little study," as The Washington Post called this book. The Library Journal states, "...[T]his is one book that addresses solutions....And it's enjoyably readable....This is an excellent review for anyone in the alcoholism prevention business, and good background reading for the interested layperson." The Washington Post agrees: the book "...likely will wind up on the bookshelves of counselors, politicians, judges, medical professionals, and law enforcement officials throughout the country."
Download or read book State Liquor Legislation written by Marketing Laws Survey (U.S.) and published by . This book was released on 1941 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Download or read book The Complete Technology Book on Alcoholic and Non Alcoholic Beverages Fruit Juices Whisky Beer Rum and Wine written by NPCS Board of Consultants & Engineers and published by ASIA PACIFIC BUSINESS PRESS Inc.. This book was released on 2008-10-01 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alcoholic and non alcoholic beverages are being used by human being since centuries back. Accompanying the increase in the variety of consumption there has been a parallel increase in the variety of alcoholic and non alcoholic beverages offered for sale. The alcoholic drinks market is broadly classified into five classes, starting from beers, wines, hard liquors, liqueurs and others. Similarly non alcoholic drinks market is broadly classified into carbonated drinks, non carbonated drinks and hot beverages. These include juices, energy drinks, carbonated drinks, tea, coffee and bottled water. The commercial success of a soft drink formulation depends upon a number of factors. A strong, well placed advertising campaign will bring the consumer to purchase the new product but, thereafter, the level of repeat sales will reflect the degree of enthusiasm with which the new drink has been received. The dramatic growth of fruit juice and non carbonated fruit beverage markets worldwide has been made possible by the development of new packs and packing systems and improvements in traditional packaging. Tropical fruits are the newest arrivals on the juice and fruit beverage market. Whisky is the portable spirit obtained by distillation of aqueous extract of an infusion of malted barley and other cereals that has been fermented. It can be considered as the product of distillation of an unhopped beer. Beer is the world most widely consumed alcoholic beverage; it is the third most popular drink overall, after water and tea. Rum is a distilled alcoholic beverage made from sugarcane by products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The Indian alcoholic market has been growing rapidly for the last ten years, due to the positive impact of demographic trends and expected changes like rising income levels, changing age profile, changing lifestyles and reduction in beverages prices. Some of the fundamentals of the book are flavourings and emulsions, syrup room operation, fruit juices and comminuted bases, acids, colours, preservatives and other additives, high intensity sweeteners, packaging systems for fruit juices and non carbonated beverages, grape juice processing, processing of citrus juices, juice processing for pasteurized single strength, equipment for extraction and processing of soft and pome fruit juices, chemistry and technology of citrus juices and by products, legislation controlling production, labelling and marketing, biochemical events during brewing fermentations, outline of the whisky producing process, types of beer brewed, aroma compounds of rum and their formation, cider and perry etc.The alcoholic and non alcoholic beverages described in this book are beer, wine, rum, whisky, cider and different types of fruit juices with packaging systems and other relevant parameters related to their manufacturing. The book will be very helpful to technocrats, new entrepreneurs, research scholars and for those who are already in to this field. 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Download or read book Global Strategy to Reduce the Harmful Use of Alcohol written by World Health Organization and published by . This book was released on 2010 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, the harmful use of alcohol kills 2.5 million people, including 320,000 young people between 15 and 29 years of age. It is the eighth leading risk factor for deaths globally, and harmful use of alcohol was responsible for almost 4% of all deaths in the world, according to the estimates for 2004. In addition to the resolution, a global strategy developed by WHO in close collaboration with Member States provides a portfolio of policy options and interventions for implementation at the national level with the goal to reduce the harmful use of alcohol worldwide. Ten recommended target areas for policy options include health services' responses, community action, pricing policies and reducing the public health impact of illicit alcohol and informally produced alcohol. WHO was also requested to support countries in implementing the strategy and monitor progress at global, regional and national levels.
Download or read book Alcohol No Ordinary Commodity written by Thomas F. Babor and published by Oxford University Press. This book was released on 2010-02-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a public health perspective, alcohol is a major contributor to morbidity and mortality, and impacts on many aspects of social life. This text describes advances in alcohol research with direct relevance to the development of effective policies at local, national and international level.
Download or read book Liquor Marketing and Liquor Advertising written by Henry Bretzfield and published by . This book was released on 1955 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Booze to Blacks written by George A. Hacker and published by Center for Science in the. This book was released on 1987-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer, wine, and liquor manufacturers aggressively seek to maximize sales of their products to blacks, despite public health and safety problems associated with those products. Rather than act to protect the public from the over-promotion of alcohol, government has set few effective constraints on the sales stratagems of alcoholic beverage producers, who advertise their brands to young people, and who routinely promote regular, daily drinking and appeal to the psychological needs of alcohol abusers. Although blacks, overall, consume less alcohol per capita than whites, drinking in the black community results in disproportionately high rates of certain alcohol-related problems, such as cirrhosis of the liver, esophageal cancer, and violent crime and accidents. But the black population is being targeted for increased consumption. Advertising and other marketing practices directed at blacks are examined. The alcohol industry's varied public relations and "public service" activities, which have been implemented ostensibly to promote goodwill in the black community, result in economic dependence that effectively prevents black media and civic organizations from taking energetic actions against alcohol problems. Recommendations are made to help decrease the economic dependence of these organizations on the alcohol industry. (BJV)
Download or read book Alcoholic Beverages written by John Cavanagh and published by Taylor & Francis. This book was released on 2023-12-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors in shaping drinking levels, patterns and problems. However, it largely ignored a paramount force which shaped this larger socio-economic environment: the modern multinational corporation. The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies. While the authors did not want to suggest a single causal relationship between corporate strategies and the consumption of alcoholic beverages, the implications of their work were of the greatest significance to public health throughout the world. The book was an indispensable work for those interested in public health, alcoholism, and multinational business at the time. Today it can be read in its historical context.
Download or read book Alcohol and Public Policy written by National Research Council and published by National Academies Press. This book was released on 1981-02-01 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Drink in the UK written by Wendy Gower and published by . This book was released on 1985 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Bar and Beverage Book written by Costas Katsigris and published by John Wiley & Sons. This book was released on 2012-06-05 with total page 739 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bar and Beverage Book explains how to manage the beverage option of a restaurant, bar, hotel, country club—any place that serves beverages to customers. It provides readers with the history of the beverage industry and appreciation of wine, beer, and spirits; information on equipping, staffing, managing, and marketing a bar; and the purchase and mixology of beverages. New topics in this edition include changes to regulations regarding the service of alcohol, updated sanitation guidelines, updates to labor laws and the employment of staff, and how to make your operation more profitable. New trends in spirits, wine, and beer are also covered.
Download or read book Drink in the UK written by Economist Intelligence Unit (Great Britain) and published by . This book was released on 1980 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
