Download or read book Marketing New Zealand Via the Lord of the Rings written by Aylin Gürkaya and published by GRIN Verlag. This book was released on 2010-09 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject English - Applied Geography, grade: 2, language: English, abstract: In the last years, there has been a growing competition in the tourism industry for destinations. Globalization, an improved transportation system and the more experienced tourist make it hard for Destination Marketing Organizations to meet the needs and to differentiate their destination. For this reason, the new trend towards film-tourism and film-induced tourism has been regarded as a new resource and opportunity for DMO's. New Zealand has also discovered 'The Lord of the Rings' as a new opportunity for attracting new visitors. This report investigates the different marketing techniques used by New Zealand to promote the country via 'The Lord of the Rings'. Furthermore, it reveals and discusses the outcomes of the new strategy.
Download or read book Creating Marketing Magic and Innovative Future Marketing Trends written by Maximilian Stieler and published by Springer. This book was released on 2017-01-06 with total page 1319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Download or read book Watching the Lord of the Rings written by Ernest Mathijs and published by Peter Lang. This book was released on 2008 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did audiences across the world respond to the films of The Lord of the Rings? This book presents findings from the largest film audience project ever undertaken, drawing from 25,000 questionnaire responses and a wide array of other materials. Contributors use these materials to explore a series of widely speculated questions: why is film fantasy important to different kinds of viewers? Through marketing, previews and reviews, debates and cultural chatter, how are audiences prepared for a film like this? How did fans of the book respond to its adaptation on screen? How do people choose their favorite characters? How was the films' reception shaped by different national and cultural contexts? The answers to these questions shed fresh light on the extraordinary popularity of The Lord of the Rings and provide important new insights into the global reception of cinema in the twenty-first century.
Download or read book Oceania written by Chris Cooper and published by Channel View Publications. This book was released on 2005-01-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Oceania: A Tourism Handbook draws together a wide range of sources to provide a comprehensive handbook of tourism in the Oceania region. As tourism continues to grow in importance and significance for the countries of Oceania, it is important to have a single source of information and reference for tourism. At the same time, it is vital to provide a disciplined analysis of tourism by standardising terminologies and delivering a consistency of approach for all the countries in the region." "The handbook provides an anatomy of tourism in the region by taking a detailed look at each of the three key constituents of Oceania - Australia, New Zealand and the Pacific Islands. For each of these regions, tourism demand, supply and organisation have been analysed, as well as a chapter to guide the reader through the tourism statistics sources that are available. The final section of the handbook takes a thematic approach with chapters examining key issues of tourism in the region, including investment, air transport, risk management, land ownership, climate change and tourism education."--BOOK JACKET.
Download or read book Destination Management and Marketing Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Download or read book Contemporary Tourism written by Chris Cooper and published by Goodfellow Publishers Ltd. This book was released on 2018-11-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, it presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development.
Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.
Download or read book Film Induced Tourism written by Sue Beeton and published by Channel View Publications. This book was released on 2005-05-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film-induced tourism has the potential to revitalise flagging regional/rural communities and increase tourism to urban centres, however it carries with it its own unique problems. This publication explores such elements, delving into the disciplines of sociology and psychology, along with the fields of destination marketing, community development and strategic planning.
Download or read book Global Hollywood 2 written by Toby Miller and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.
Download or read book Species of Contagion written by Ray Carr and published by Springer Nature. This book was released on 2022-02-17 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Species of Contagion examines the political and social implications of xenotransplantation for bodies, nations, and species. Scientists are demonstrating a renewed interest in developing transplants for humans with tissues from pigs, with the aid of genetic engineering techniques, immunosuppressant drugs, and novel cellular technologies. Yet, some argue that these transspecies promiscuities threaten to enable new viruses to emerge in human populations. Drawing on the later works of Foucault, this book analyses contemporary power relations in animal-to-human transplantation research, ranging across governmental regulation, scientific understandings of infectious disease, and animal ethics. While many xenotransplantation practices resonate with a security approach that renders uncertainty an inherent condition of life and encourages adaptation across species boundaries, government regulation and industry also reinscribe sovereign boundaries of bodies, species, and nations. Species of Contagion illustrates the variation in the cultural and scientific imaginaries that governments and industry bring to bear on the problematic of xenotransplantation.
Download or read book Die Landschaft interpretieren Interdisziplin re Ans tze written by Werner Kreisel and published by Universitätsverlag Göttingen. This book was released on 2021 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no generally valid, recognised definition of what landscape actually is. On the basis of its relatedness to the environment, to aesthetics, territory, society, politics, economics, geography, planning, ethnology and philosophy, the concept of landscape is considered to be a "composite" notion shaped by a thousand years of Central European ideas and of literary and art history. In other words, the very term "landscape" is ambiguous and it is used in different ways both in the scholarly world and everyday speech. The aim of this volume is to present various possible approaches to the phenomenon of "landscape". Far from laying any claim to be exhaustive or comprehensive we have simply tried to do justice to the overarching interdisciplinary approach of the Zentrum für Landschaftsinterpretation und Tourismus (ZELT: Centre for Landscape Interpretation and Tourism) by singling out and addressing individual instances of this fascinating multifaceted phenomenon.
Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy and published by Channel View Publications. This book was released on 2004-11-05 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism, with its wide-ranging impact, needs to be managed effectively – but how? This book advocates taking a business approach to tourism that encourages greater collaboration between stakeholders in the practical assessment of tourism options. The approach places key business management functions and stakeholders at the forefront of tourism initiatives. The business management functions of planning, organising, leadership and control are the filters through which tourism opportunities are viewed, while the stakeholder groups of customers, residents, industry and government set the agenda for appropriate tourism development. Tourist destinations must engage in realistic assessments of their abilities to meet the needs and expectations of tourism stakeholders and then act on these assessments so their goals and objectives can be achieved. A new model for bridging stakeholder gaps is presented as a template for how communities can understand and make the most of their tourism resources. The Bridging Tourism Gaps Model is a practical tool to help destinations focus on the important factors in developing and maintaining tourism as a beneficial and vital part of their communities. This book builds on the success of Tourism: A Community Approach and the subsequent tourism planning experiences of both authors to advance strategic planning in tourism.
Download or read book Playing the Waves written by Jan Simons and published by Amsterdam University Press. This book was released on 2007 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dogma 95, the avant-garde filmmaking movement founded by the Danish director Lars von Trier and three of his fellow directors, was launched in 1995 at an elite cinema conference in Paris—when von Trier was called upon to speak about the future of film but instead showered the audience with pamphlets announcing the new movement and its manifesto. A refreshingly original critical commentary on the director and his practice, Playing the Waves is a paramount addition to one of new media’s most provocative genres: games and gaming. Playing the Waves cleverly puns on the title of one of von Trier’s most famous features and argues that Dogma 95, like much of the director’s low-budget realist productions, is a game that takes cinema beyond the traditional confines of film aesthetics and dramatic rules. Simons articulates the ways in which von Trier redefines the practice of filmmaking as a rule-bound activity, and stipulates the forms and structures of games von Trier brings to bear on his films, as well as the sobering lessons he draws from economic and evolutionary game theory. Much like the director’s films, this fascinating volume takes the traditional point of view of film theory and film aesthetics to the next level and demonstrates we have much to learn from the perspective of game studies and game theory.
Download or read book Film Studies written by Glyn Davis and published by Routledge. This book was released on 2015-02-20 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film Studies: A Global Introduction reroutes film studies from its Euro-American focus and canon in order to introduce students to a medium that has always been global but has become differently and insistently so in the digital age. Glyn Davis, Kay Dickinson, Lisa Patti and Amy Villarejo’s approach encourages readers to think about film holistically by looking beyond the textual analysis of key films. In contrast, it engages with other vital areas, such as financing, labour, marketing, distribution, exhibition, preservation, and politics, reflecting contemporary aspects of cinema production and consumption worldwide. Key features of the book include: clear definitions of the key terms at the foundation of film studies coverage of the work of key thinkers, explained in their social and historical context a broad range of relevant case studies that reflect the book’s approach to global cinema, from Italian "white telephone" films to Mexican wrestling films innovative and flexible exercises to help readers enhance their understanding of the histories, theories, and examples introduced in each chapter an extensive Interlude introducing readers to formal analysis through the careful explication and application of key terms a detailed discussion of strategies for writing about cinema Films Studies: A Global Introduction will appeal to students studying film today and aspiring to work in the industry, as well as those eager to understand the world of images and screens in which we all live.
