Download or read book Marketing Navigation written by Edmund Bradford and published by Goodfellow Publishers Ltd. This book was released on 2012-09-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.
Download or read book Explainable Ambient Intelligence XAmI written by Tin-Chih Toly Chen and published by Springer Nature. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Navigation written by Edmund Bradford and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.
Download or read book EBOOK Principles and Practice of Marketing 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e
Download or read book Market New Products Successfully written by Kevin J. Clancy and published by Lexington Books. This book was released on 2006-02-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book Handbook of Business to Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2016-11-21 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text. New chapters and content include: A ‘Does it Work’ feature throughout demonstrating examples of real successes using the processes in the book More substantial coverage of consumer behaviour to balance the book’s focus with B2B planning Digital techniques and practices brought fully up to date Also includes a comprehensive online Tutors’ Guide and Market2Win Simulator for those who teach marketing strategy
Download or read book Pro SharePoint 2013 Branding and Responsive Web Development written by Oscar Medina and published by Apress. This book was released on 2013-08-19 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pro SharePoint 2013 Branding and Responsive Web Development is the definitive reference on the technologies, tools, and techniques needed for building responsive websites and applications with SharePoint 2013. The book focuses on solutions that provide the best browser experience for the myriad of devices, browsers, and screen orientations and resolutions. Web technology has changed considerably in the past few years. Microsoft has embraced the new generation of open standards represented by HTML5 and JavaScript, and these changes are represented in a fundamental shift in how SharePoint 2013 supports web content management and publishing. Authors Eric Overfield, Oscar Medina, Kanwal Khipple, and Rita Zhang join forces to dive into the new features and capabilities provided by SharePoint 2013 and combine them with the latest techniques in responsive web design and development to demonstrate how to build modern and progressive websites and applications. Pro SharePoint 2013 Branding and Responsive Web Development covers the following technologies: SharePoint 2013 Server Edition Office 365 SharePoint Online Expression Blend 2013 Napa Tools for Office and SharePoint Development Visual Studio 2012 HTML5 and CSS3 JavaScript, JQuery, JQuery UI, Modernizr, and the Bootstrap Framework SharePoint 2013 Client Object Model
Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Download or read book SharePoint 2007 The Definitive Guide written by James Pyles and published by "O'Reilly Media, Inc.". This book was released on 2007-09-24 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the features, applications, and extensions of Microsoft Office SharePoint 2007.
Download or read book Predicting Market Success written by Robert Passikoff and published by John Wiley & Sons. This book was released on 2006-12-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions." —Seth M. Siegel, Cochairman, The Beanstalk Group "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick." —Lenore Skenazy, syndicated columnist "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability." —Erich Joachimsthaler, Chairman, Vivaldi Partners "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to." —John Gaffney, Executive Editor, Peppers & Rogers Group
Download or read book Hybrid Learning Innovation in Educational Practices written by Simon K.S. Cheung and published by Springer. This book was released on 2015-07-03 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 8th International Conference on Hybrid Learning, ICHL 2015, held in Wuhan, China, in July 2015. The 35 papers presented were carefully reviewed and selected from 104 submissions. The selected papers cover various aspects on experiences in hybrid learning, computer supported collaborative learning, improved flexibility of learning processes, learning styles and behaviours, and pedagogical and other issues.
Download or read book Microsoft SharePoint Portal Server written by Kevin Laahs and published by Elsevier. This book was released on 2002-01-08 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Microsoft SharePoint Portal Server 2001 as a foundation for building knowledge sharing applications. This book details how IT professionals can plan, design and implement web based solutions using Microsoft's Intranet Portal. Written by experts from Compaq, the world's prime integrator of Exchange systems and Microsoft's Partner of the Year, the book illustrates how easy it is to create sophisticated knowledge based applications using SharePoint Portal Server. It provides an excellent overview of the built-in features and functionality of SharePoint Portal Server, and describes how a Portal coordinator can easily customize the product to fit their business needs. The book blends expert instruction, best practices, and project blueprints, and effectively guides readers through the process of creating a knowledge sharing solution using Microsoft SharePoint Portal Server 2001.Explains Microsoft's strategy for knowledge sharing and its foundation on the Microsoft SharePoint TechnologiesDetails how to build enhanced collaborative applications with SharePoint Portal Server 2001Shows SharePoint Portal Server 2001 as a tool enabling a rigorous and comprehensive knowledge management strategy
Download or read book Designing Web Navigation written by James Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2007-08-28 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
Download or read book Teaming a Product and a Global Market written by Graham Gibbs and published by AIAA. This book was released on 1997 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines how the Canadian Marconi Company succeeded in a high-technology export market in competition with some of the largest companies and achieved a global leadership position without a domestic market. Central to this story is an aircraft navigation system that uses signals from eight government-owned stations around the world. The aviation community knows it as the Omega System. The Canadian Marconi Company developed its first aircraft Omega Navigation System while the government of the United States of America was setting up the ground stations. Part of this story is the Company's recognition that if it wanted to sell its own product, it had to help promote this new technique in navigation.
