Download or read book Marketing Navigation written by Edmund Bradford and published by Goodfellow Publishers Ltd. This book was released on 2012-09-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.
Download or read book Regulated Cannabis and Hemp Market Navigation written by Jahan Marcu and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-06-04 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative journey through uncharted realms of research and industry with the first book of the "Cannabis Innovations" series. This multidisciplinary effort breaks the mold of typical cannabis texts by providing chapters written by a diverse array of professionals actively shaping the frontiers of cannabis science and business. Regulatory consultants, lawyers, pharmacologists, industry operators, and academics unite to offer seldom encountered perspectives found in traditional cannabis discourse. Our compilation is a carefully curated exploration of the advanced and interconnected complexities of cannabis and is tailored for those with a foundational understanding, ready to delve deeper into the subject. This is part of a larger DeGruyter initiative which focuses on innovative and novel topics, each volume of this series serves as a guide through the multifaceted landscape of cannabis. Step into a pragmatic view of the cannabis industry’s future, where research and innovation converge to advance our understanding of this complex plant, helping us become poised to balance the risks and benefits for the challenges that lay ahead.
Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2024-03-19 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
Download or read book Designing Web Navigation written by James Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2007-08-28 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them. Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development. This book: Provides the foundations of web navigation and offers a framework for navigation design Paints a broad picture of web navigation and basic human information behavior Demonstrates how navigation reflects brand and affects site credibility Helps you understand the problem you're trying to solve before you set out to design Thoroughly reviews the mechanisms and different types of navigation Explores "information scent" and "information shape" Explains "persuasive" architecture and other design concepts Covers special contexts, such as navigation design for web applications Includes an entire chapter on tagging While Designing Web Navigation focuses on creating navigation systems for large, information-rich sites serving a business purpose, the principles and techniques in the book also apply to small sites. Well researched and cited, this book serves as an excellent reference on the topic, as well as a superb teaching guide. Each chapter ends with suggested reading and a set of questions that offer exercises for experiencing the concepts in action.
Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2021-11-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Download or read book Adobe Analytics with SiteCatalyst Classroom in a Book written by Vidya Subramanian and published by Adobe Press. This book was released on 2013-06-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Download or read book Mapping Out Marketing written by Ronald Paul Hill and published by Routledge. This book was released on 2018-05-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.
Download or read book Intelligent Transport Systems From Research and Development to the Market Uptake written by Ana Lúcia Martins and published by Springer Nature. This book was released on 2020-01-09 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the Third EAI International Conference on Intelligent Transport Systems, INTSYS 2019, which was held in Braga, Portugal, in December 2019. The 23 revised full papers were selected from 35 submissions and are organized in four thematic sessions on modelling, optimization, tracking and prediction, visualization and sensing.
Download or read book The Genesis of the Common Market written by W. O. Henderson and published by Taylor & Francis. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Programming Microsoft Dynamics NAV 2015 written by David Studebaker and published by Packt Publishing Ltd. This book was released on 2015-07-30 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAV 2015 is a complete ERP system, which also contains a robust set of development tools to support customization and enhancement. These include an object designer for each of seven application object types, a business application-oriented programming language with .NET interface capability, a compiler, a debugger, and programming testing language support. This book is designed to take you from an introduction to the product and its integrated development tools to being a productive developer in the NAV 2015 environment. It will serve as a comprehensive reference guide, complementing NAV's Help files. You will find this book really useful if you want to evaluate the product's development capabilities or need to manage NAV 2015 based projects. Additionally, you will also learn about the NAV application structure, the C/SIDE development environment, the C/AL language, the construction and uses of each object type, and how it all fits together.
Download or read book Advertising Design by Medium written by Robyn Blakeman and published by Routledge. This book was released on 2022-03-28 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Download or read book Annual Report of the Chief of Engineers on Civil Works Activities written by United States. Army. Corps of Engineers. Civil Works Directorate and published by . This book was released on with total page 1394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Time and Navigation written by Andrew Kenneth Johnston and published by . This book was released on 2015 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to know where you are, you need a good clock. The surprising connection between time and placeais explored inaTime and Navigation- The Untold Story of Getting from Here to There, the companion book to the National Air and Space Museum exhibition of the same name. Today we use smartphones and GPS, but navigating has not always been so easy. The oldest "clock" is Earth itself, and the oldest means of keeping time came from observing changes in the sky. Early mariners like the Vikings accomplished amazing feats of navigation without using clocks at all. Pioneering seafarers in the Age of Exploration used dead reckoning and celestial navigation; later innovations such as sextants and marine chronometers honed these techniques by measuring latitude and longitude. When explorers turned their sights to the skies, they built on what had been learned at sea. For example, Charles Lindbergh used a bubble sextant on his record-breaking flights. World War II led to the development of new flight technologies, notably radio navigation, since celestial navigation was not suited for all-weather military operations. These forms of navigation were extended and enhanced when explorers began guiding spacecraft into space and across the solar system. Astronauts combined celestial navigation technology with radio transmissions. The development of the atomic clock revolutionized space flight because it could measure billionths of a second, thereby allowing mission teams to navigate more accurately. Scientists and engineers applied these technologies to navigation on earth to develop space-based time and navigation services such as GPS that is used every day by people from all walks of life. While the history of navigation is one of constant change and innovation, it is also one of remarkable continuity. Time and Navigation tells the story of navigation to help us understand where we have been and how we got there so that we can understand where we are going.
Download or read book Local Positioning Systems written by Krzysztof W. Kolodziej and published by CRC Press. This book was released on 2017-12-19 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local Positioning Systems: LBS Applications and Services explores the possible approaches and technologies to location problems including people and asset tracking, mobile resource management, public safety, and handset location-based services. The book examines several indoor positioning systems, providing detailed case studies of existing applications and their requirements, and shows how to set them up. Other chapters are dedicated to position computation algorithms using different signal metrics and determination methods, 2D/3D indoor map data and location models, indoor navigation, system components and how they work, privacy, deployment issues, and standards. In detail, the book explains the steps for deploying a location-enabled network, including doing a site-survey, creating a positioning model and floor maps, and access point placement and configuration. Also presented is a classification for network-based and ad-hoc positioning systems, and a framework for developing indoor LBS services. This comprehensive guide will be invaluable to students and lecturers in the area of wireless computing. It will also be an enabling resource to developers and researchers seeking to expand their knowledge in this field.
Download or read book Home Market Bulletin written by and published by . This book was released on 1903 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Robotics Research From Lab to Market written by Antoni Grau and published by Springer Nature. This book was released on 2019-09-17 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Part I presents first an overview of the ECHORD++ project, with its mission and vision together with a detailed structure of its functionalities and instruments: Experiments, Robotic Innovation Facilities and Public end-user Driven Technology Innovation PDTI. Chapter 1 explains how the project is born, the partners, the different instruments and the new concept of cascade funding projects. This novelty made ECHORD++ a special project along the huge number of research groups and consortia involved in the whole project. So far, it is the European funded project with more research team and partners involved in the robotic field. In Chapter 2, one of the instruments in ECHORD++ is explained in detail: RIF. Robotic innovation facilities are a set of laboratories across Europe funded with the project with the goal of hosting consortia involved in any experiment that have special needs when testing their robotic research. In the chapter the three different and specific RIFs will be described and analyzed. Chapter 3 explains an important instrument in ECHORD++: the Experiments. In this part, a big number of research groups have been involve in short time funded research projects. The chapter explains the management of such Experiments, from the call for participation, the candidate’s selection, the monitoring, reviews and funding for each of the 36 experiments funded for Echord. Chapter 4 is very special because it presents the innovation of funding public end-user driven technology, in particular, robotic technology. The robotic challenge is the key of such an instruments together with the management of the different consortia that participated competitively in the success of the robotic challenge proposed by a public entity, selected also with a very special and innovative process.
