Download or read book National Advertising in Newspapers written by Neil Hopper Borden and published by . This book was released on 1946 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing national advertising in newspapers written by Robert W. Slocum and published by . This book was released on 1975 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book Positioning of National Advertisements in Newspapers written by Association of National Advertisers. Newspaper Service Committee and published by . This book was released on 1956 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising at the Crossroads RLE Advertising written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.

Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

Download or read book Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1979 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising written by Maurice I. Mandell and published by Prentice Hall. This book was released on 1984 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Otto Kleppner s Advertising Procedure written by Otto Kleppner and published by . This book was released on 1983 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Media Planning written by Jack Zanville Sissors and published by N T C Business Books. This book was released on 1993 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Building Newspaper Advertising written by Jason Rogers and published by . This book was released on 1919 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Theory Practice written by Charles Harold Sandage and published by Longman Publishing Group. This book was released on 1989 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing communications written by and published by . This book was released on 1920 with total page 2626 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Newspaper Presentations written by Paul S. Hirt and published by . This book was released on 1979 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1943 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Kleppner s Advertising Procedure written by Otto Kleppner and published by . This book was released on 1988 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: