Download or read book Marketing Multiple Mythologies written by Kimberly Tony Korol and published by . This book was released on 2002 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Download or read book Horsehide Pigskin Oval Tracks and Apple Pie written by James A. Vlasich and published by McFarland. This book was released on 2015-09-18 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work brings together 16 of the best presentations on sport from the conferences of the Popular Culture Association. Topics include baseball (the 1941 World Series, the career of Stan Musial, Italian Americans in the game, and Japanese players), golf (Tiger Woods, and the culture wars over women at Augusta National), football (integration at UCLA, the controversy over the Indian mascot at Florida State, and the creation of the New Orleans Saints), auto racing (the revival of dirt tracks, racing's roots in Virginia, NASCAR in Eastern Iowa, and the NASCAR fan), and sports and men (marketing in hockey, social class and fishing, and Muhammad Ali's last stand). Together the essays demonstrate that sports are deeply woven into the fabric of American culture--a tapestry of society with all its heroism and triumph, failures and flaws. Instructors considering this book for use in a course may request an examination copy here.

Download or read book Refereeing Identity written by Michael Buma and published by McGill-Queen's Press - MQUP. This book was released on 2012-03-09 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hockey novels in Canada have emerged and thrived as a popular fiction genre, building on the mythology of Canadian hockey as a rough, testosterone-fuelled bastion of masculinity. However, recent decades have also been a period of uncertainty and change for the game, where players and teams have been exported to the US and traditional gender assumptions in hockey have increasingly been questioned. In Refereeing Identity, Michael Buma examines the ways in which the hockey novel genre attempts to reassure readers that "threatened" traditional Canadian and masculine identities still thrive on the ice. In a period of perceived crisis and flux, hockey novels offer readers the comforting familiarity of earlier times when the game was synonymous with Canada and men were defined by their physical strength. This comprehensive study of Canadian hockey novels draws on history, sport sociology, and literary criticism to challenge assumptions and stereotypes about identity. With the return of the Winnipeg Jets refuelling hockey nationalism and the public debate over hockey violence intensifying, Refereeing Identity is a timely and incisive account of how the game is represented - and misrepresented - in Canadian society.

Download or read book Research Handbook on Brand Co Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Download or read book The Ghatotkacha Game Marketing Lessons from Mythology written by and published by Notion Press. This book was released on 2020-07-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha's birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein.

Download or read book The Ghatotkacha Game written by Pravin Shekar, Shraddha Anu Shekar and published by Notion Press. This book was released on 2020-07-13 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein.

Download or read book Myth and the Market written by Norah Campbell and published by . This book was released on 2014 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mythologies written by Roland Barthes and published by Macmillan. This book was released on 2013-03-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--

Download or read book The Dragon in World Mythology and Culture written by Robert M. Sarwark and published by McFarland. This book was released on 2024-08-13 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dragons are everywhere, seemingly hidden in plain sight. These mythological reptilian monsters date far into known human history in nearly every part of the world and are still prevalent in today's media and entertainment. The wide cultural, geographical, and linguistic diffusion of dragons or dragon-like creatures shows how modern humans have influenced each other through shared tales of monsters while simultaneously hinting at a shared genesis. This book introduces dragon myths and legends from around the world by following human culture's shared evolutionary past via language, folklore, the arts, and commerce. Dragons in folklore, literature, and pop culture are analyzed from Eastern and Western perspectives, leading to a dual analysis of dragons in today's popular culture and media. While other books on the topic have focused primarily on classical sources, or on cataloging various dragon tales in general, this work identifies the subtle yet profound ways in which the dragon figure or related motifs have slyly entered into our collective psyche as participants in the modern, interconnected world.

Download or read book Airline Deregulation and Laissez Faire Mythology written by Paul S. Dempsey and published by Bloomsbury Publishing USA. This book was released on 1992-09-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline deregulation is a failure, conclude Professors Dempsey and Goetz. They assault the conventional wisdom in this provocative book, finding that the Airline Deregulation Act of 1978, championed by a profound political movement which also advocated the deregulation of the bus, trucking, rail, and pipeline industries, failed to achieve the promises of its proponents. Only now is the full impact of deregulation being felt. Airline deregulation has resulted in unprecedented industry concentration, miserable service, a deterioration in labor-management relations, a narrower margin of safety, and higher prices for the consumer. This comprehensive book begins by exploring the strategy, tactics, and egos of the major airline robber barons, including Frank Lorenzo and Carl Icahn. In separate chapters, the strengths, weaknesses, and corporate cultures of each of the major airlines are evaluated. Part Two assesses the political, economic, and social justifications for New Deal regulation of aviation, and its deregulation in the late 1970s. Part Three then addresses the major consequences of deregulation in chapters on concentration, pricing, service, and safety, and Part Four advances a legislative agenda for solving the problems that have emerged. Professors Dempsey and Goetz advocate a middle course of responsible government supervision between the dead hand of regulation of the 1930s and the contemporary evil of market Darwinism. The book will be of particular interest to airline and airport industry executives, government officials, and students and scholars in public policy, economics, business, political science, and transportation.

Download or read book Delhi written by Sam Miller and published by Macmillan + ORM. This book was released on 2010-07-20 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative portrait of one of the world's largest cities, delving behind the tourist facade to illustrate the people and places beyond the realms of the conventional travelogue Sam Miller set out to discover the real Delhi, a city he describes as "India's dreamtown—and its purgatory." He treads the city streets, making his way through the city and its suburbs, visiting its less celebrated destinations—Nehru Place, Rohini, Ghazipur, and Gurgaon—which most writers and travelers ignore. His quest is the here and now, the unexpected, the overlooked, and the eccentric. All the obvious ports of call make appearances: the ancient monuments, the imperial buildings, and the celebrities of modern Delhi. But it is through his encounters with Delhi's people—from a professor of astrophysics to a crematorium attendant, from ragpickers to members of a police brass band—that Miller creates this richly entertaining portrait of what Delhi means to its residents, and of what the city is becoming. Miller, like so many of the people he meets, is a migrant in one of the world's fastest growing megapolises, and the Delhi he depicts is one whose future concerns us all. He possesses an intense curiosity; he has an infallible eye for life's diversities, for all the marvelous and sublime moments that illuminate people's lives. This is a generous, original, humorous portrait of a great city; one that unerringly locates the humanity beneath the mundane, the unsung, and the unfamiliar.

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Download or read book Urban Myths written by David Cahill and published by . This book was released on 2007 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Myths of the Free Market written by Kenneth S. Friedman and published by Algora Publishing. This book was released on 2003 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Myths of the Free Market is arguably the most significant book in economics and politics since John Maynard Keynes. It systematically presents a broad range of telling criticisms of free market economics, criticisms that have not been presented elsewhere. Despite our genuine faith in the free market, laissez faire has not maximized wealth. When we moved from the purer free market policies of the 1920s and early 1930s to the proto-socialism of Roosevelt, our economic growth increased. As we have moved back to a purer free market, growth has slowed. We have lagged our trading partners who have mixed economies. Nor is this new. In the late 1800s the mixed economies of Bismarck's Germany and Meiji Japan outperformed the relatively free market economies of Great Britain and France. It is worse. Even in principle, laissez faire cannot work - it is incompatible with institutions that increase wealth. Patent protection is one example, easily generalized. It is worse yet. Laissez faire promotes the excessive concentration of wealth and exposes us all to avoidable danger. Over the last millennium there has been a 200-300 year cycle of wealth dispersion. Each time wealth disparity grew beyond a critical point it presaged decline and disaster for all of society. We now have the greatest disparity of wealth in our history. Kenneth Friedman holds an MS in Physics and PhD in Philosophy of Science from MIT. He has been interviewed in Barron's and on CNBC and quoted in The Wall Street Journal.

Download or read book Primer on Multiple Sclerosis written by Barbara S. Giesser and published by Oxford University Press. This book was released on 2016-01-29 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primer on Multiple Sclerosis, 2nd Edition is an updated reference manual for the practicing clinician. It covers the range of information needed to treat persons with MS, beginning with basic science and immunopathology, thorough differential diagnosis, symptom management and disease modifying therapies. This essential book also includes material covering new and experimental strategies as well as a review of commonly used complementary and alternative modalities that are used by persons with MS.Multiple Sclerosis (MS) is the most common demyelinating disease of the CNS and the third most common cause of disability among young adults. The complex management issues that are often present in the care of individuals with MS may demand the participation of health care professionals from a variety of disciplines, although the team is usually led by a neurologist. It is therefore essential for the neurologist to have a thorough grounding in the basic science and clinical phenomenology of MS. In this second edition of Primer on Multiple Sclerosis, the latest updates on therapeutics are provided, including new medications that have been FDA- approved since the first edition. Includes new diagnostic criteria, as well as any advances made in current diagnostic techniques, e.g. new imaging metrics. Important new information in the basic sciences and pathophysiology of MS is provided as well as newer epidemiologic studies. Treatment algorithms for common symptoms will be expanded, as well as any new guidelines for switching medications for Disease Modifying treatment "failures". The chapter on alternative and complimentary therapies discusses new research on CCSVI. The chapter on legal issues includes information on the putative effect of the Affordable Health Care Act on access to neurologic care and treatments. Finally, there is expanded discussion of progressive forms of MS both from a basic science and treatment perspective.

Download or read book Total Relationship Marketing written by Evert Gummesson and published by Routledge. This book was released on 2011-01-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.