Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Download or read book Marketing Management in Turkey written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Download or read book Marketing Management written by Luca M. Visconti and published by Routledge. This book was released on 2020-05-04 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

Download or read book Marketing Management in Asia written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Download or read book Green Marketing written by A. Kirgiz and published by Springer. This book was released on 2016-01-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Download or read book Small Business Clustering Technologies Applications in Marketing Management IT and Economics written by MacGregor, Robert and published by IGI Global. This book was released on 2006-09-30 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. This book aims to prove that there is an approach suggesting that cluster analysis is truly interdisciplinary. It gives case studies illustrating the variety of clusters throughout the world.

Download or read book International Marketing Management written by Erdener Kaynak and published by Praeger Publishers. This book was released on 1984-01-01 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Managerial Thinking in Global Business Economics written by Dinçer, Hasan and published by IGI Global. This book was released on 2018-12-07 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. Strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. The Handbook of Research on Managerial Thinking in Global Business Economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. The content within this publication examines globalization, consumer behavior, and risk management. It is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.

Download or read book Producer owned Organizations and Quality Management in Turkey written by Ottfried C. Kirsch and published by . This book was released on 1993 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developments in Maritime Transport and Logistics in Turkey written by Mahmut Celal Barla and published by Routledge. This book was released on 2017-07-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turkey is one of the largest and most important shipping and logistics centres in the world. This edited collection brings together industrialists actively involved in the shipping trade with an interdisciplinary team of academics from the region to provide a unique, broad perspective on the industry as a whole. Using Turkey as an in-depth case study, the volume examines issues such as port economics and policy, training and education, ship finance, containerisation and maritime policy in general. This is a useful reference for professionals and academics in both shipping and logistics.

Download or read book Islam Marketing and Consumption written by Aliakbar Jafari and published by Routledge. This book was released on 2016-01-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

Download or read book Proceedings of the 1989 Academy of Marketing Science AMS Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-12 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Handbook of Research on the Impact of Culture and Society on the Entertainment Industry written by Ozturk, R. Gulay and published by IGI Global. This book was released on 2014-06-30 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.

Download or read book The Business Year Turkey 2020 written by and published by The Business Year. This book was released on 2019-12-20 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has changed in the Turkish economy since The Business Year's last publication on the country in 2016. Then, the economy was experiencing a sustained period of high growth at a time when much of the rest of the world was still struggling to recover from the global recession. On our 2019 return to Turkey to produce this publication, the country was in the grip of a sharp drop in its currency's value and the onset of economic recession. Beleaguered by high interest rates and a decline in domestic consumer demand, companies canceled planned investments and corporate loans began souring. Despite this, the year ended optimistically, with the economy beating growth estimates, inflation reined in, and lower global and domestic interest rates providing a needed boost in investment activity. The Business Year's country-specific publications, sometimes featuring over 150 face-to-face interviews, are among the most comprehensive annual economic publications available internationally.

Download or read book Handbook of Research on Stock Market Investment Practices and Portfolio Management written by Sharma, Renuka and published by IGI Global. This book was released on 2022-06-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time since the Great Depression, financial market issues threatened to derail global economic growth. This global financial crisis forced a reconsideration of systemic vulnerabilities with knowledge of numerous investment options and portfolio management strategies becoming more critical than ever before. A complete study of investment choices and portfolio management approaches in both the developing and developed worlds is required to achieve stability and sustainability. The Handbook of Research on Stock Market Investment Practices and Portfolio Management gives a thorough view on the recent developments in investment options and portfolio management strategies in global stock markets. Learning about the many investment options and portfolio management strategies available in the event of a worldwide catastrophe is critical. Covering topics such as AI-based technical analysis, marketing theory, and sharing economy, this major reference work is an excellent resource for investors, traders, economists, business leaders and executives, marketers, students and faculty of higher education, librarians, researchers, and academicians.