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EBookClubs

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Book Marketing Management in Multinational Firms

Download or read book Marketing Management in Multinational Firms written by Ulrich E. Wiechmann and published by Greenwood. This book was released on 1976 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Global Marketing Management

Download or read book Global Marketing Management written by Brian Toyne and published by Allyn & Bacon. This book was released on 1989 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Global Marketing Management

Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

Book International Marketing Management

Download or read book International Marketing Management written by Ralph Berndt and published by Springer Nature. This book was released on 2023-05-23 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

Book Global Marketing Management System  Second Edition

Download or read book Global Marketing Management System Second Edition written by Basil J Janavaras and published by World Scientific Publishing Company. This book was released on 2017-04-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

Book Multinational Marketing Management

Download or read book Multinational Marketing Management written by Warren J. Keegan and published by Prentice Hall. This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on international marketing - covers market access, market study, regional level market characteristics, information systems and analysis, decision making concerning product development, pricing, distribution, advertising, exporting and importing, market planning, management control, etc., and includes case studies of multinational enterprise. Bibliography pp. 559 to 572, flow charts, graphs and statistical tables.

Book Multinational Marketing Management

Download or read book Multinational Marketing Management written by Ruben Reyes Alcalde and published by . This book was released on 1976 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Global Marketing Management

    Book Details:
  • Author : Gustavo Morales
  • Publisher : Scientific e-Resources
  • Release : 2018-07-02
  • ISBN : 1839473126
  • Pages : 324 pages

Download or read book Global Marketing Management written by Gustavo Morales and published by Scientific e-Resources. This book was released on 2018-07-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

Book International Marketing Management

Download or read book International Marketing Management written by Jean-Pierre Jeannet and published by . This book was released on 1988 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book International Marketing Management

    Book Details:
  • Author : Dewan & Sudarshan
  • Publisher : Discovery Publishing House
  • Release : 2010
  • ISBN : 9788171413652
  • Pages : 376 pages

Download or read book International Marketing Management written by Dewan & Sudarshan and published by Discovery Publishing House. This book was released on 2010 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Organisation and Control in International Marketing Management, International Pricing Strategy, Marketing Strategy Planning, Product Policy and Planning, International Advertising, Marketing Strategy Planning for International Markets, The Firm as a Business System, International Markets, Marketed in a Consumer-Oriented Society: Appraisal and Challenges.

Book Planning and Control of Multinational Marketing Strategy

Download or read book Planning and Control of Multinational Marketing Strategy written by M. M. Shahid Siddiqi and published by Ayer Publishing. This book was released on 1980-01-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing Management in Marketing intensive Multinational Firms

Download or read book Marketing Management in Marketing intensive Multinational Firms written by Ulrich E. Wiechmann and published by . This book was released on 1976 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Global Market

Download or read book The Global Market written by John A. Quelch and published by John Wiley & Sons. This book was released on 2004-05-18 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Book Global Marketing Management

Download or read book Global Marketing Management written by Warren J. Keegan and published by . This book was released on 1999 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, Sixth Edition, continues to be one of the most widely used graduate-level case texts in international marketing and a popular reference for practitioners as well. This edition focuses on the opportunities and challenges of global markets and on the threat of global competition across a broad spectrum of industries.

Book International Marketing Management

Download or read book International Marketing Management written by Subhash C. Jain and published by . This book was released on 1999 with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays today's field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the student's interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.

Book International Business

Download or read book International Business written by John B. Cullen and published by Routledge. This book was released on 2009-09-10 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new international business text for a new and ever-changing global environment.

Book SAGE Brief Guide to Marketing Ethics

Download or read book SAGE Brief Guide to Marketing Ethics written by Sage Publications and published by SAGE. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.