Download or read book Marketing in Commercial Banks written by W. Ogden Ross and published by . This book was released on 1968 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing management in commercial banks written by Susan Beth Fisher and published by . This book was released on 1983 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing for Bankers written by Mary Ann Pezzullo and published by . This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing for the Bank Executive written by Leonard L. Berry and published by . This book was released on 1974 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bank Strategic Management and Marketing written by Derek F. Channon and published by . This book was released on 1986-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...

Download or read book The Present Status and Changing Role of the Bank Marketing Function written by First Research Corporation and published by . This book was released on 1960 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Bank Services to Business written by A. R. Krachenberg and published by Industrial Development Division. This book was released on 1979 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by Bloomberg Press. This book was released on 2014-05-14 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial industry is under constant pressure to improve profits, attract and retain high-value clients, and maintain brand equity. "The Financial Services Marketing Handbook" gives marketing and sales professionals the information they need to produce maximum value from each marketing dollar. Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, perhaps more tellingly, analyze marketing initiatives that failed. These case studies are integrated into a review of the keystones of marketing strategy--segmentation, positioning, branding, situational analysis, and tactical planning--all leading to a step-by-step overview on constructing a market plan. A chapter is devoted to each of the specific tools of the marketer, from advertising, public relations, personal selling, and sponsorships, to the Internet, event marketing, customer relationship management, and much more. "The Financial Services Marketing Handbook" gives marketers and sales professionals the tools they need to survive and thrive, whether they are independent entrepreneurs or work within commercial banks, investment banks, credit card companies, hedge funds, mutual funds, insurance firms, and other financial institutions.

Download or read book International Marketing Management written by James M. Livingstone and published by Springer. This book was released on 1976-05-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bank Marketing Management written by Arthur Meidan and published by . This book was released on 1984 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Money Merchants written by Michael W. Olsen and published by . This book was released on 1983 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Product portfolio management and corporate performance in the banking sector written by and published by Emerald Group Publishing. This book was released on 2005 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Successful Branding in the Financial Sector written by Steffen Leditschke and published by GRIN Verlag. This book was released on 2005-05-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Berlin, language: English, abstract: Why are Brands in Focus The commercial banking industry has undergone significant change in the past years. “Today, large commercial banks operate in a far more dynamic marketplace. The cost of funds fluctuates rapidly and there is increased competition from both inside and outside the traditional banking industry.“ With growing competitiveness in the banking industry, and similarity of services offered by banks, it has become increasingly important that banks identify the factors that determine the basis upon which customers choose between providers of financial services. Aaker and Joachimsthaler state “in an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.”2 But considering the national bank market many banks still do exactly this. They compete on price as the latest campaign of the ‘Commerzbank’ shows (3.1% p.a. until the end of February 2005). Although the last years proved that in times of rapid economic change many German banks are not protected. They experienced the decline of profits, the loss of customers towards new financial providers and reacted with closures of branches and the dismissal of thousands of employees. Then they stepped into the war on price advantages without realising that other banks, like the direct banks, strive to a position that allows cheaper banking. Additionally the image of the national bank representatives is actually influenced by discussion about unethical payment in the management boards and some managers were recently under suspect of agreeing to payments that for other managers who did not deserve it in consideration of the general public. The same customers that receive this news every day shall be the customers that trust the bank employees and do business with them. Modern consumers are even more critical and better informed before stepping into banks. By mass media and sources like the internet they are informed or even inform themselves so it is harder to satisfy them because their general knowledge about banking products is better than a few years ago. Besides they learned from their experiences made in the last years. Hence it is necessary to have a tool to be able to persuade and tie consumers in different ways than the price on the current account. The brand can and must fill this gap. Consumers still are human beings and have emotions that can be influenced.

Download or read book THE MARKETING OF SERVICES WITH PARTICULAR REFERENCE TO COMMERCIAL BANK SERVICES written by Anthony Richard Krachenberg and published by . This book was released on 1962 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dynamics of Bank Marketing Management in Bank Sustainability written by John Ugoani and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bank marketing as a specialized area in marketing management strategy is customer-oriented and therefore requires the attributes of negotiation, empathy and relationship management. Customer is always the king and often expresses satisfaction in his or her own terms. The process of bank marketing management can be seen as the process of convincing the customer or prospective customer by the bank that he or she will enjoy its services. It also involves building necessary credibility with the proof that others similar to the customer have already enjoyed the products or services. This cannot be overstated because the importance of the banking sector in any economy derives from its role of financial intermediation, provision of efficient payment system and supporting macroeconomic sustainability. Marketing-entering behavior is about pleasant service attitude and delivery. Good marketing-entering behavior is crucial to gauge or pretest the market in a quest to discovering what the customers' or prospective customers' already knew about the bank's products and services. How much they knew and their experiences are foundational to the establishment of a beneficial relationship. This diagnostic pretest-marketing approach also has the advantage of identifying the cognitive or intelligence level at which the customers operate. 131 respondents participated in the study conducted through the exploratory research design and the result showed positive relationship between bank marketing management and bank sustainability. Further study could examine the relationship between bad bank marketing management strategy and bank failures in Nigeria to guide against the negative effect on the economy. Effective relationship management promotes superior quality service, and banks can improve customer service delivery through exposing their employees to emotional intelligence training in terms of empathy, resilience and honesty in bank marketing activities.

Download or read book The Effect of Customer Relationship Marketing on Customer Loyalty Case Study of Commercial Banks in Nekemte Town written by Musefa Yesin and published by GRIN Verlag. This book was released on 2021-12-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2021 in the subject Business economics - Market research, grade: 90.5, Wollega University, course: Thesis, language: English, abstract: The general objective of this study, which got submitted as partial fulfillment to the requirement of the award of Master of Art, is to examine the effect of customer relationship marketing on customer loyalty of commercial banks in Ethiopia. Specifically, this study has the following objectives: To find out the level of the effect of trust on customer loyalty the case of commercial banks in Nekemte banks. Banking industry in Ethiopia has stiff competition thus banks need to consider various strategic options and programs in order to survive and thrive. One of strategy is Customer Relationship Marketing. This study was aimed to examine the effect of customer relationship marketing dimensions (trust, commitment, conflict handling, communication, empathy competence and customer satisfaction) on customer loyalty of commercial banks in Nekemte town. The researcher was used both probability and non-probability sampling techniques to select sample respondents from the total population under this study. Data were collected through the five point’s likert scales of questionnaires and used mixed research approach was used. To achieve the objective of the study, questionnaire was physically distributed to 404 respondents of selected Commercial Banks in Nekemte town. Out of 404 customers 375 92.8% of customers were completed and collected. Descriptive and inferential statistics were used to analyze the collected data by using SPSS software version 24 and questionnaires reliability was estimated by calculating Cronbach’s Alpha. Descriptive analysis tools such as frequency, percentage, mean and standard deviation. Inferential statistical analysis tools such as correlation coefficient was worked out and used to explore the relationships between variables. And regression analysis was performed to study the effect of independent variables on dependent variable.

Download or read book Drives and Tasks in Bank Marketing written by Leo Onyiriuba and published by CreateSpace. This book was released on 2013 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some bankers feel they do not have to read any book to do their marketing jobs well. They think that all they need to succeed in marketing are flair, ability to network, personal contacts, and entreaty. Doing so, they simply do things that tend to gratify expediency of the marketing situation in which they find themselves. Of course the foregoing views are erroneous. The factors on which the erroneous views hinge relate to, and could be useful in, only certain personal selling assignments. Otherwise, in executing complex marketing tasks, such factors would hardly be relevant. Of the twenty-two chapters of this book, for instance, such factors gained value in only one and a half chapters (see chapters five and twenty-two). This implies that bank marketing transcends the picture of it portrayed by those bankers. Unfortunately, while the erroneous views persist, there are skills gaps in customer service and managing banking relationships. The irony of this situation is that marketing provides structure for, and nourishes, these important functions. In fact, customer service and relationship management are the major building blocks of bank marketing. In writing this book, the author demonstrate the practical issues, lessons, and solutions with which bankers and customers must contend, with suggestions on how to meet their mutual expectations and needs. Enriched with market researches, empirical data, literature reviews, and theoretical analyses, the book underscores the interdependence of knowledge of theory and practice for the success of marketing in banking. Its target market includes practising bankers, business schools and students. The book is divided into five sections, and covers major aspects of bank marketing as follows: Section I: General principles, goals, and tasks Marketing of financial services - an overview Financial services marketing environment Market analysis, segmentation, and targeting Marketing planning - bases, tasks, and issues Calls, prospecting for accounts, and negotiating transactions Marketing and operations duel Section II: Customer service - orientation, Standard, and measures Customer definition, analysis, and service Enthroning ideals of customer service Service orientation and disposition of employees Operations risks, errors, and frauds Section III: Springboard for bank marketing Relationship management strategies, drives and practices Account management goals and responsibilities Liquidity - staving off treasury crisis Section IV: Markets structure, behaviour, and strategies Retail banking and small businesses Consumer banking sector, behaviour, and analysis Commercial banking sector and middle-tier market Corporate banking sector and strategies Government and public sector Section V: Marketing tools, mix, and strategies Product concepts, development and policy Pricing decisions, strategy, and policy Promotional strategies, practices, and influences Distribution and financial services delivery system "Drives and tasks in bank marketing" is certainly an invaluable text for practitioners and students alike."