Download or read book Marketing Management Concepts and Tools A Simple Introduction written by K.H. Erickson and published by K.H. Erickson. This book was released on with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
Download or read book Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 2004 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for undergraduate and graduate Marketing Management and Marketing Strategy courses at the university level, and some colleges. Managerial Orientation. This book focuses on the major decisions marketing managers and top management face in their efforts to harmonize the organization's objectives, capabilities, and resources with marketplace needs and opportunities. Analytical Approach. This book presents a framework for analyzing recurrent problems in marketing management. Cases and examples illustrate effective marketing principles, strategies, and practices. Multidisciplinary Perspective. This book draws on the rich findings of various scientific disciplines - economics, behavioral science, management theory, and mathematics - for fundamental concepts and tools. Universal Applications. This book applies marketing thinking to the complete spectrum of marketing: products and services, consumer and business markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and intermediary businesses, and low- and high-tech industries. Comprehensive and Balanced Coverage.This book covers all the topics an informed marketing manager needs to understand to carry out strategic, tactical, and administrative marketing. Instruction Through Examples: provision of rich, in-depth examples from Canadian companies and organizations as well as organizations from around the world allow students to by seeing marketing management techniques brought to life as they are employed in the everyday practice of today's leading organizations.
Download or read book Introduction to Marketing Management Principles written by Fred Selnes and published by Akademika Pub. This book was released on 2010-08-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a new framework for the fundamental principles in marketing management. The guiding principle is that marketing management entails holistic management of the factors companies employ to help form the customer preferences and that these factors are interrelated and interdependent. This perspective constitutes a sharp departure from marketing-mix as an organising framework for marketing management -- the fundamental principle in most contemporary marketing management textbooks. The holistic framework this book presents explicitly acknowledges that customer relationships and brands create value beyond the value of the products, and that these values are created across a portfolio of products. The book is primarily written for bachelor students of marketing. It will also prove useful for executive marketing managers, however, by virtue of its provision of a holistic framework for marketing management.
Download or read book Marketing in a Nutshell written by Mike Meldrum and published by Elsevier. This book was released on 2007-03-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Download or read book Marketing Concept The St Gallen Management Approach written by Thomas Bieger and published by UTB. This book was released on 2021-09-06 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
Download or read book Basic Marketing Management written by Douglas J. Dalrymple and published by John Wiley & Sons. This book was released on 2000-02-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that everyone must know to compete in today's business environment. Updated to reflect the current marketplace, the book spotlights hot topics such as electronic commerce, brand equity, database marketing, relationship marketing, business to business marketing, and interfunctional coordination. And with the help of real-world examples, you'll learn how to apply the material to plan, coordinate, and execute a successful marketing strategy. Key Features of the Second Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * "New Applying. To" and "Integrating. With" sections highlight topical marketing and business areas. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples and questions. * Ethics questions. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Download or read book Marketing Management A Global Perspective In All Aspects By Dr Naveen Baweja written by Dr. Naveen Baweja and published by Naveen Baweja. This book was released on 2015-04-04 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management:- A Global Perspective in all Aspects Written By:- Dr. Naveen Baweja. Marketing Management concepts for a quick comprehension,understanding of the Concepts and Theories. Understanding of the Marketing from all point of Views. A Short, Crispy, Simple, Clear, mainly for the BBA, MBA or the Courses and Trainings which Offer Marketing as studies.
Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Download or read book Basic Concepts in Marketing Management written by and published by Harvard Business School Press. This book was released on 1975 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Methods of Microeconomics A Simple Introduction written by K.H. Erickson and published by K.H. Erickson. This book was released on with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods of Microeconomics: A Simple Introduction is an accessible guide to the mathematical methods of microeconomics. Worked examples are combined with exercises and solutions for readers, as economic relationships and equilibrium values are revealed and outcomes predicted. Consumer preferences and utility are examined with indifference curves, and differentiation to find marginal utility and the marginal rate of substitution. Consumer choice uses a Lagrange multiplier for optimization of utility functions subject to a budget constraint. Risk attitude and expected utility look at absolute and relative risk aversion measures, and apply risk averse, neutral or risk loving attitudes to find the expected utility linked with gambling or buying insurance. Production maximization optimizes production functions subject to cost constraints. Cost minimization optimizes cost functions subject to production constraints. Profit maximization with quadratic cost functions is performed for perfectly competitive or monopoly firms. Monopoly, monopolistically competitive, and oligopoly equilibrium values are calculated with optimization. The effects of asymmetric information are examined by comparing actual, equilibrium, and efficient outcomes for buyers and sellers.
Download or read book Corporate Finance A Simple Introduction written by K.H. Erickson and published by K.H. Erickson. This book was released on 2018-10-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Finance: A Simple Introduction provides an accessible guide to the principles and methods of corporate finance, with equations and examples, empirical evidence, and diagrams to illustrate the analysis. Examine the traditional theory of optimal debt and equity financing, how Modigliani and Miller’s theory on capital structure differs, and the impact corporate and personal taxes or market imperfections may have on the optimal capital structure. Understand dividend irrelevance theory, the factors driving the dividend decision, and why companies may prefer share repurchases to paying dividends. Explore option theory with long and short calls and puts explained, and the Black-Scholes option pricing model and the factors affecting it detailed. See the variety of ways traders may use options, as speculators make profits betting on price movements, hedgers eliminate risk, and arbitrageurs may make risk-free profits exploiting undervalued options. Look at why companies seek mergers & acquisitions, the merger process they undertake, how a firm can improve its chances of making an acquisition, and some takeover defences for resistant firms. Empirical evidence on merger performance is presented, and alternative explanations examined.
Download or read book Applied Econometrics A Simple Introduction written by K.H. Erickson and published by K.H. Erickson. This book was released on with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Econometrics: A Simple Introduction offers a detailed guide to some of the central methods and applications of applied econometrics, with theory, models, calculations, and graphs to support analysis. S&P 500 equities, GSCI commodities, and US Treasury Bill risk-free rate datasets are assessed for their data distributions, autocorrelation, and stationarity. The Engle-Granger 2 step method, Johansen test and the Vector Error Correction Model test for and correct cointegration. ARMA models determine the optimal AR and MA processes to model returns data, and GARCH models assess the optimal p and q number of lags to model variance, using the Akaike Information Criterion. Alternative GARCH versions are examined. Dynamic portfolio strategies are evaluated using Sharpe Ratio portfolio performance evaluation tools, with a focus on the 2007-8 global financial crisis period. Static portfolio strategies are assessed using ARMA return and GARCH variance forecasting. Results are used alongside established financial literature to assess the optimal portfolio strategy.
Download or read book Environmental Economics A Simple Introduction written by K.H. Erickson and published by K.H. Erickson. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Economics: A Simple Introduction offers an accessible guide to the central theories and methods of environmental economics, with examples, equations, and diagrams to support the analysis. Understand the problem of environmental degradation, and why environmental externalities and market failure cause pollution to spiral out of control. Examine the effectiveness of the polluters pay principle and a range of pollution control instruments, including bargaining, Pigovian taxation, tradable emissions permits, and command and control policy. Compare how each of the methods fare on cost efficiency, dynamic efficiency, equity, and performance under uncertainty. Explore efficient environmental management, and see how renewable natural resources can be harvested efficiently, and how a tragedy of the commons scenario can be avoided. Understand the conditions of the Hotelling rule for optimal extraction of non-renewable natural resources. Look at the stages of cost-benefit analysis and environmental policy valuation, and how the impacts of projects are valued using stated preference, revealed preference, or production function approaches.
