Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by McGraw-Hill Companies. This book was released on 1978 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Marketing Management and Administrative Action written by Steuart Henderson Britt and published by McGraw-Hill College. This book was released on 1983-01-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management Administrative Action written by Steuart Henderson Britt and published by . This book was released on 1968 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing management and administrative action written by and published by . This book was released on 1971 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Management and Marketing Management und Marketing written by Wolfgang J. Koschnick and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-06-03 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Management and Marketing / Management und Marketing".
Download or read book Marketing Management and Administration Action written by Steuart Henderson Britt and published by . This book was released on 1978 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book MARKETING AMANGEMENT AND ADMINISTRATIVE ACTION written by S.H. BRITT and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Defining Management written by Lars Engwall and published by Routledge. This book was released on 2016-06-10 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining Management charts the expansion of management as an idea and practice from a time when it was limited to churches and households to its current ubiquity, focusing in particular on the role of business schools, consultants, and business media in this process. How did an entire industry develop around business schools, consultants, and business media who are now widely considered the authorities regarding best management practice? This book shows how these actors – on their own and in interaction – became taken-for-granted and gained such definitional power over management and managers, expanded across the globe from often modest and not always respected origins, and impacted, and continue to impact businesses and, increasingly, the broader economic and social context. Building on extant and some new research, the book is unique in bringing together issues and actors that have been examined elsewhere separately. Any student or professional of management interested in the evolution of their field or the rise of business schools, consultants and business media will find this book both novel and thought-provoking.
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.