Download or read book Financial Aspects of Marketing written by Keith Ward and published by Routledge. This book was released on 2013-07-04 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.
Download or read book Marketing Management written by Alain Jolibert and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Download or read book The Marketing Sales Finance Triangle written by Dirk Weissbrich and published by Springer. This book was released on 2009-11-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
Download or read book CIM Coursebook The Marketing Planning Process written by Ray Donnelly and published by Routledge. This book was released on 2010-09-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Download or read book Financial Aspects of Marketing written by Ruth A. Schmidt and published by Bloomsbury Publishing. This book was released on 1996-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1961 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Download or read book Vikalpa written by and published by . This book was released on 1982 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Management and Project Business Development written by Hedley Smyth and published by Routledge. This book was released on 2014-09-25 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Download or read book Advances in Blockchain Research and Cryptocurrency Behaviour written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-09-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come. Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is fi lled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.
Download or read book General Register written by University of Michigan and published by . This book was released on 1966 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcements for the following year included in some vols.
Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
Download or read book Genetic Algorithms and Investment Strategies written by Richard J. Bauer and published by John Wiley & Sons. This book was released on 1994-03-31 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you combine nature's efficiency and the computer's speed, thefinancial possibilities are almost limitless. Today's traders andinvestment analysts require faster, sleeker weaponry in today'sruthless financial marketplace. Battles are now waged at computerspeed, with skirmishes lasting not days or weeks, but mere hours.In his series of influential articles, Richard Bauer has shown whythese professionals must add new computerized decision-making toolsto their arsenal if they are to succeed. In Genetic Algorithms andInvestment Strategies, he uniquely focuses on the most powerfulweapon of all, revealing how the speed, power, and flexibility ofGAs can help them consistently devise winning investmentstrategies. The only book to demonstrate how GAs can workeffectively in the world of finance, it first describes thebiological and historical bases of GAs as well as othercomputerized approaches such as neural networks and chaos theory.It goes on to compare their uses, advantages, and overallsuperiority of GAs. In subsequently presenting a basic optimizationproblem, Genetic Algorithms and Investment Strategies outlines theessential steps involved in using a GA and shows how it mimicsnature's evolutionary process by moving quickly toward anear-optimal solution. Introduced to advanced variations ofessential GA procedures, readers soon learn how GAs can be usedto: * Solve large, complex problems and smaller sets of problems * Serve the needs of traders with widely different investmentphilosophies * Develop sound market timing trading rules in the stock and bondmarkets * Select profitable individual stocks and bonds * Devise powerful portfolio management systems Complete with information on relevant software programs, a glossaryof GA terminology, and an extensive bibliography coveringcomputerized approaches and market timing, Genetic Algorithms andInvestment Strategies unveils in clear, nontechnical language aremarkably efficient strategic decision-making process that, whenimaginatively used, enables traders and investment analysts to reapsignificant financial rewards.
Download or read book The Impact of Investments in Market based Assets on Firm Performance written by Karlo Oehring and published by Logos Verlag Berlin GmbH. This book was released on 2022-01-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firms’ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.
Download or read book Enterprise Risk Management written by Stefan Hunziker and published by Springer Nature. This book was released on 2021-05-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making processes, it is unable to create value and ties up resources in the company unnecessarily. Herewith, he serves students as well as practitioners with modern approaches that promote a connection between ERM and corporate management. The author demonstrates in a didactically appropriate manner how companies can use ERM in a concrete way to achieve better risk-reward decisions under uncertainty. Furthermore, theoretical and psychological findings relevant to entrepreneurial decision-making situations are incorporated. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Download or read book Undergraduate Announcement written by University of Michigan--Dearborn and published by . This book was released on 1999 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information Technology and Computer Application Engineering written by Hsiang-Chuan Liu and published by CRC Press. This book was released on 2013-10-11 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume brings together some 189 peer-reviewed papers presented at the International Conference on Information Technology and Computer Application Engineering, held 27-28 August 2013, in Hong Kong, China. Specific topics under consideration include Control, Robotics, and Automation, Information Technology, Intelligent Computing and
