Download or read book Marketing Issues in Western Europe written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Download or read book Marketing Challenges in Transition Economies of Europe Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Download or read book Tourism Marketing in Western Europe written by Nikolaos Boukas and published by CABI. This book was released on 2021-11-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Download or read book Cross Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Download or read book Markets and Myths written by Anthony Weymouth and published by Routledge. This book was released on 2014-06-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.
Download or read book The Sustainable Marketing Concept in European SMEs written by Edyta Rudawska and published by Emerald Group Publishing. This book was released on 2018-05-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Download or read book The Sustainable Marketing Concept in European SMEs written by Edyta Rudawska and published by Emerald Group Publishing. This book was released on 2018-05-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Download or read book Parties Elections and Policy Reforms in Western Europe written by Kerstin Hamann and published by Routledge. This book was released on 2010-08-30 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comparative assessment of social pacts between governments, labor unions and employer organizations in Western Europe. Using a dataset covering 16 European countries, as well as eight in-depth country case studies, the authors argue that governments’ choice of social pacts or legislation is less influenced by economic problems, but is strongly influenced by electoral competition.
Download or read book The Reshaping of West European Party Politics written by Christoffer Green-Pedersen and published by Oxford University Press. This book was released on 2019-07-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long gone are the times when class-based political parties with extensive membership dominated politics. Instead, party politics has become issue-based. Surprisingly few studies have focused on how the issue content of West European party politics has developed over the past decades. Empirically, Reshaping of West European Party Politics studies party politics in Belgium, Denmark, France, Germany, the Netherlands, Sweden and the UK from 1980 and onwards. This book highlights the more complex party system agenda with the decline, but not disappearance, of macroeconomic issues as well as the rise in 'new politics' issues together with education and health care. Moreover, various 'new politics' issues such as immigration, the environment, and European integration have seen very different trajectories. To explain the development of the individual issues, this volume develops a new theoretical model labelled the 'issue incentive model' of party system attention. The aim of the model is to explain how much attention issues get throughout the party system, which is labelled 'the party system agenda'. To explain the development of the party system agenda, one needs to focus on the incentives that individual policy issues offer to large, mainstream parties, i.e. the typical Social Democratic, Christian Democratic, or Conservative/Liberal parties that have dominated West European governments for decades. The core idea of the model is that the incentives that individual policy issues offer to these vote and office-seeking parties depend on three factors, namely issue characteristics, issue ownership, and coalition considerations. The issue incentive model builds on and develops a top-down perspective on which the issue content of party politics is determined by the strategic considerations of political parties and their competition with each other. Comparative Politics is a series for researchers, teachers, and students of political science that deals with contemporary government and politics. Global in scope, books in the series are characterised by a stress on comparative analysis and strong methodological rigour. The series is published in association with the European Consortium for Political Research. For more information visit: www.ecprnet.eu. The series is edited by Emilie van Haute, Professor of Political Science, Université libre de Bruxelles; Ferdinand Müller-Rommel, Director of the Center for the Study of Democracy, Leuphana University; and Susan Scarrow, John and Rebecca Moores Professor of Political Science, University of Houston.
Download or read book The Central and Eastern European Markets written by Petr Chadraba and published by Psychology Press. This book was released on 1995 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.
Download or read book Britain the Division of Western Europe and the Creation of EFTA 1955 1963 written by Matthew Broad and published by Springer Nature. This book was released on 2022-09-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the emergence of the European Free Trade Association (EFTA) from 1955 to 1963 amid the broader reshaping of the institutional architecture of post-war Europe. It considers the ill-fated Free Trade Area (FTA) proposal, the subsequent creation of EFTA, and the resulting division of Western Europe into two distinct trading blocs. At its core, the book provides an international history of a formative moment of post-war and European integration history, and explores the intense technical discussions among European states as they grappled with the prospect of deeper economic and political unity. It thus provides the first detailed analysis combining the FTA and EFTA negotiations, considering both state and non-state actors. Drawing on archives from Britain, Denmark, France, Germany, Ireland, Norway, the Netherlands, Sweden, Switzerland, and the US, as well as the records of the OEEC and EFTA, it examines the decision-making processes of those intimately involved as well as the institutional settings within which they were forced to reconcile their positions. At a key moment of contemporary European friction, the book offers a dialogue between the past and those trying to make sense of events that continue to shape Europe today.
Download or read book World Sources of Market Information Europe written by Euan Blauvelt and published by . This book was released on 1982 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Politics in Western Europe Today written by D. W. Urwin and published by Routledge. This book was released on 2014-09-25 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining such issues as the welfare state, the politics of unemployment and government-industry relations, this work looks at the developments in western European politics up to and during the 1980s.
Download or read book Toward Maintaining and Expanding Markets in Western Europe for U S Farm Products written by European Study Team and published by . This book was released on 1963 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Western Europe written by Calvin C Spilsbury and published by . This book was released on 1956 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Brussels Effect written by Anu Bradford and published by Oxford University Press. This book was released on 2020-01-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many observers, the European Union is mired in a deep crisis. Between sluggish growth; political turmoil following a decade of austerity politics; Brexit; and the rise of Asian influence, the EU is seen as a declining power on the world stage. Columbia Law professor Anu Bradford argues the opposite in her important new book The Brussels Effect: the EU remains an influential superpower that shapes the world in its image. By promulgating regulations that shape the international business environment, elevating standards worldwide, and leading to a notable Europeanization of many important aspects of global commerce, the EU has managed to shape policy in areas such as data privacy, consumer health and safety, environmental protection, antitrust, and online hate speech. And in contrast to how superpowers wield their global influence, the Brussels Effect - a phrase first coined by Bradford in 2012- absolves the EU from playing a direct role in imposing standards, as market forces alone are often sufficient as multinational companies voluntarily extend the EU rule to govern their global operations. The Brussels Effect shows how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending the EU's influence long into the future.
