Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer. This book was released on 2010-10-05 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Download or read book Marketing Intelligent Systems Using Soft Computing written by Jorge Casillas and published by Springer Science & Business Media. This book was released on 2010-09-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.

Download or read book Soft Computing and Intelligent Systems Design written by Fakhreddine O. Karray and published by Addison Wesley Longman. This book was released on 2004 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional artificial intelligence (AI) techniques are based around mathematical techniques of symbolic logic, with programming in languages such as Prolog and LISP invented in the 1960s. These are referred to as "crisp" techniques by the soft computing community. The new wave of AI methods seeks inspiration from the world of biology, and is being used to create numerous real-world intelligent systems with the aid of soft computing tools. These new methods are being increasingly taught at the upper end of the curriculum, sometimes as an adjunct to traditional AI courses, and sometimes as a replacement for them. Where a more radical approach is taken and the course is being taught at an introductory level, we have recently published Negnevitsky's book. Karray and Silva will be suitable for the majority of courses which will be found at an advanced level. Karray and de Silva cover the problem of control and intelligent systems design using soft-computing techniques in an integrated manner. They present both theory and applications, including industrial applications, and the book contains numerous worked examples, problems and case studies. Covering the state-of-the-art in soft-computing techniques, the book gives the reader sufficient knowledge to tackle a wide range of complex systems for which traditional techniques are inadequate.

Download or read book Hybrid Intelligent Systems for Pattern Recognition Using Soft Computing written by Patricia Melin and published by Springer. This book was released on 2010-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph describes new methods for intelligent pattern recognition using soft computing techniques including neural networks, fuzzy logic, and genetic algorithms. Hybrid intelligent systems that combine several soft computing techniques are needed due to the complexity of pattern recognition problems. Hybrid intelligent systems can have different architectures, which have an impact on the efficiency and accuracy of pattern recognition systems, to achieve the ultimate goal of pattern recognition. This book also shows results of the application of hybrid intelligent systems to real-world problems of face, fingerprint, and voice recognition. This monograph is intended to be a major reference for scientists and engineers applying new computational and mathematical tools to intelligent pattern recognition and can be also used as a textbook for graduate courses in soft computing, intelligent pattern recognition, computer vision, or applied artificial intelligence.

Download or read book Soft Computing Applications written by Valentina Emilia Balas and published by Springer Science & Business Media. This book was released on 2012-10-31 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the Proceedings of the 5thInternational Workshop on Soft Computing Applications (SOFA 2012). The book covers a broad spectrum of soft computing techniques, theoretical and practical applications employing knowledge and intelligence to find solutions for world industrial, economic and medical problems. The combination of such intelligent systems tools and a large number of applications introduce a need for a synergy of scientific and technological disciplines in order to show the great potential of Soft Computing in all domains. The conference papers included in these proceedings, published post conference, were grouped into the following area of research: · Soft Computing and Fusion Algorithms in Biometrics, · Fuzzy Theory, Control andApplications, · Modelling and Control Applications, · Steps towards Intelligent Circuits, · Knowledge-Based Technologies for Web Applications, Cloud Computing and Security Algorithms, · Computational Intelligence for Biomedical Applications, · Neural Networks and Applications, · Intelligent Systems for Image Processing, · Knowledge Management for Business Process and Enterprise Modelling. The combination of intelligent systems tools and a large number of applications introduce a need for a synergy of scientific and technological disciplines in order to show the great potential of Soft Computing in all domains.

Download or read book Soft Computing in Machine Learning written by Sang-Yong Rhee and published by Springer. This book was released on 2014-07-08 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: As users or consumers are now demanding smarter devices, intelligent systems are revolutionizing by utilizing machine learning. Machine learning as part of intelligent systems is already one of the most critical components in everyday tools ranging from search engines and credit card fraud detection to stock market analysis. You can train machines to perform some things, so that they can automatically detect, diagnose, and solve a variety of problems. The intelligent systems have made rapid progress in developing the state of the art in machine learning based on smart and deep perception. Using machine learning, the intelligent systems make widely applications in automated speech recognition, natural language processing, medical diagnosis, bioinformatics, and robot locomotion. This book aims at introducing how to treat a substantial amount of data, to teach machines and to improve decision making models. And this book specializes in the developments of advanced intelligent systems through machine learning. It consists of 11 contributions that features illumination change detection, generator of electronic educational publications, intelligent call triage system, recognition of rocks at uranium deposits, graphics processing units, mathematical model of hit phenomena, selection and mutation in genetic algorithm, hands and arms motion estimation, application of wavelet network, Kanizsa triangle illusion, and support vector machine regression. Also, it describes how to apply the machine learning for the intelligent systems. This edition is published in original, peer reviewed contributions covering from initial design to final prototypes and verifications.

Download or read book Computational Science ICCS 2001 written by Vassil Alexandrov and published by Springer Science & Business Media. This book was released on 2001-05-24 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt: LNCS volumes 2073 and 2074 contain the proceedings of the International Conference on Computational Science, ICCS 2001, held in San Francisco, California, May 27-31, 2001. The two volumes consist of more than 230 contributed and invited papers that reflect the aims of the conference to bring together researchers and scientists from mathematics and computer science as basic computing disciplines, researchers from various application areas who are pioneering advanced application of computational methods to sciences such as physics, chemistry, life sciences, and engineering, arts and humanitarian fields, along with software developers and vendors, to discuss problems and solutions in the area, to identify new issues, and to shape future directions for research, as well as to help industrial users apply various advanced computational techniques.

Download or read book Computational Intelligence and Soft Computing Applications in Healthcare Management Science written by Gul, Muhammet and published by IGI Global. This book was released on 2020-03-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modernized world, the field of healthcare has seen significant practical innovations with the implementation of computational intelligence approaches and soft computing methods. These two concepts present various solutions to complex scientific problems and imperfect data issues. This has made both very popular in the medical profession. There are still various areas to be studied and improved by these two schemes as healthcare practices continue to develop. Computational Intelligence and Soft Computing Applications in Healthcare Management Science is an essential reference source that discusses the implementation of soft computing techniques and computational methods in the various components of healthcare, telemedicine, and public health. Featuring research on topics such as analytical modeling, neural networks, and fuzzy logic, this book is ideally designed for software engineers, information scientists, medical professionals, researchers, developers, educators, academicians, and students.

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

Download or read book Theoretical Advances and Applications of Fuzzy Logic and Soft Computing written by Oscar Castillo and published by Springer Science & Business Media. This book was released on 2007-10-10 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises a selection of papers on theoretical advances and applications of fuzzy logic and soft computing from the IFSA 2007 World Congress, held in Cancun, Mexico, June 2007. These papers constitute an important contribution to the theory and applications of fuzzy logic and soft computing methodologies.

Download or read book Analysis and Design of Intelligent Systems Using Soft Computing Techniques written by Patricia Melin and published by Springer Science & Business Media. This book was released on 2007-06-05 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises a selection of papers on new methods for analysis and design of hybrid intelligent systems using soft computing techniques from the IFSA 2007 World Congress, held in Cancun, Mexico, June 2007.

Download or read book Intelligent and Complex Systems in Economics and Business written by Ernesto León-Castro and published by Springer Nature. This book was released on 2020-12-07 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compilation of works of different areas that seek to apply the intelligent and complex systems in various applied problems. The problems that are worked in the book are the evaluation of the competence of the states, fuzzy classification, relationship between incentives and innovation, design of new products, analysis of profiles in social networks, innovation capabilities, software development, business growth, leadership and use of big data.

Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Download or read book Advances in Machine Learning and Computational Intelligence written by Srikanta Patnaik and published by Springer Nature. This book was released on 2020-07-25 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers selected high-quality papers presented at the International Conference on Machine Learning and Computational Intelligence (ICMLCI-2019), jointly organized by Kunming University of Science and Technology and the Interscience Research Network, Bhubaneswar, India, from April 6 to 7, 2019. Addressing virtually all aspects of intelligent systems, soft computing and machine learning, the topics covered include: prediction; data mining; information retrieval; game playing; robotics; learning methods; pattern visualization; automated knowledge acquisition; fuzzy, stochastic and probabilistic computing; neural computing; big data; social networks and applications of soft computing in various areas.

Download or read book Applications of Soft Computing for the Web written by Rashid Ali and published by Springer. This book was released on 2018-01-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the applications of different soft computing techniques for the web-based systems and services. The respective chapters highlight recent developments in the field of soft computing applications, from web-based information retrieval to online marketing and online healthcare. In each chapter author endeavor to explain the basic ideas behind the proposed applications in an accessible format for readers who may not possess a background in these fields. This carefully edited book covers a wide range of new applications of soft computing techniques in Web recommender systems, Online documents classification, Online documents summarization, Online document clustering, Online market intelligence, Web usage profiling, Web data extraction, Social network extraction, Question answering systems, Online health care, Web knowledge management, Multimedia information retrieval, Navigation guides, User profiles extraction, Web-based distributed information systems, Web security applications, Internet of Things Applications and so on. The book is aimed for researchers and practitioner who are engaged in developing and applying intelligent systems principles for solving real-life problems. Further, it has been structured so that each chapter can be read independently of the others.

Download or read book Intelligent Control Systems Using Soft Computing Methodologies written by Ali Zilouchian and published by CRC Press. This book was released on 2001-03-27 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, intelligent control has emerged as one of the most active and fruitful areas of research and development. Until now, however, there has been no comprehensive text that explores the subject with focus on the design and analysis of biological and industrial applications. Intelligent Control Systems Using Soft Computing Methodologies does all that and more. Beginning with an overview of intelligent control methodologies, the contributors present the fundamentals of neural networks, supervised and unsupervised learning, and recurrent networks. They address various implementation issues, then explore design and verification of neural networks for a variety of applications, including medicine, biology, digital signal processing, object recognition, computer networking, desalination technology, and oil refinery and chemical processes. The focus then shifts to fuzzy logic, with a review of the fundamental and theoretical aspects, discussion of implementation issues, and examples of applications, including control of autonomous underwater vehicles, navigation of space vehicles, image processing, robotics, and energy management systems. The book concludes with the integration of genetic algorithms into the paradigm of soft computing methodologies, including several more industrial examples, implementation issues, and open problems and open problems related to intelligent control technology. Suitable as a textbook or a reference, Intelligent Control Systems explores recent advances in the field from both the theoretical and the practical viewpoints. It also integrates intelligent control design methodologies to give designers a set of flexible, robust controllers and provide students with a tool for solving the examples and exercises within the book.

Download or read book Big Data Marketing Strategies for Superior Customer Experience written by Saura, Jose Ramon and published by IGI Global. This book was released on 2023-04-17 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.