Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

Download or read book Marketing in the Service Industries written by Gordon Foxall and published by Routledge. This book was released on 2013-10-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

Download or read book Market Leadership Strategies for Service Companies written by Craig Terrill and published by McGraw Hill Professional. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Market Leadership Strategies for Service Companies" reveals the key strategies every service company needs to know in order to become a market leader and then successfully stay ahead of the competition. Service industries and companies now dominate the U.S. economy, accounting for nearly 70 percent of the GNP and over 70 percent of the workforce in recent years. In order to achieve dramatic growth in any service industry--from fast food to telecommunications--authors Craig Terrill and Arthur Middlebrooks affirm that companies must find ways to move away from industry parity battles and focus instead upon marketing the intangible aspects of the service experience and addressing new, intense, and unmet customer needs. Directed to senior marketing and management professionals, "Market Leadership Strategies for Service Companies" elucidates the steps to take in order to create dramatic growth in any service company, in any service industry, through reapproaching the marketing mindset. Examples drawn from a wide selection of recognizable service companies and industries including Southwest Airlines, Dominos Pizza, Pizza Hut, Taco Bell, Fed Ex, Home Depot, IBM, Marriott Hotels, and MiniMaids, illustrate how any company can achieve market dominance by moving in a different direction from competitors and by putting people back into the service equation. This book gives managers innovative practices and approaches that can lead to growth of the entire organization, higher profit margins, and increased customer loyalty.

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Download or read book Global Strategy in the Service Industries written by Mario Glowik and published by Taylor & Francis. This book was released on 2017-04-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business. Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Download or read book Marketing in the Service Sector written by John M. Rathmell and published by . This book was released on 1974 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book At the Forefront Looking Ahead written by Amir Sasson and published by . This book was released on 2018 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interactive Services Marketing written by Raymond P. Fisk and published by . This book was released on 2000 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Interactive Services Marketing" covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. Pedagogical tools help students synthesize the material: each part opens with an overview, a new model illustrating the text' s organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a "Summary and Conclusion" section, practice exercises, and new Internet exercises.

Download or read book Handbook of Service Business written by John R. Bryson and published by Edward Elgar Publishing. This book was released on 2015-04-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co

Download or read book Strategic Management and Marketing in the Service Sector written by Christian Grönroos and published by . This book was released on 1984 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The AMA Handbook of Marketing for the Service Industries written by Carole A. Congram and published by Amacom Books. This book was released on 1991 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Download or read book Essentials of Services Marketing written by Jochen Wirtz and published by FT Press. This book was released on 2012-08-31 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.

Download or read book Marketing Services written by Leonard L. Berry and published by Simon and Schuster. This book was released on 2004-04-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.

Download or read book Marketing of Services written by William R. George and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'