Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Download or read book Marketing in the Emerging Markets of Central and Eastern Europe written by Marin Marinov and published by Palgrave Macmillan. This book was released on 2005-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU, and others are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

Download or read book The Central and Eastern European Markets written by Petr Chadraba and published by Psychology Press. This book was released on 1995 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.

Download or read book Foreign direct investment in the emerging markets of Central and Eastern Europe written by Marin A. Marinov and published by . This book was released on 1997 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Branding and Performance Implications in the Emerging Markets of Central and Eastern Europe written by Katharina Hofer and published by . This book was released on 2012 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Handbook of Marketing in Emerging Economies written by Marin A. Marinov and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.

Download or read book When Economies Change Hands written by Leo Paul Dana and published by Routledge. This book was released on 2013-09-05 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain a comprehensive understanding of the development of entrepreneurship across Eastern Europe Throughout Eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. When Economies Change Hands evaluates the nature of entrepreneurship in this region, the consequences of central planning, the reasons for internal subsistence activity, and the emergence of the sex trade in Eastern Europe. The wealth of information in this resource is clearly presented and includes thought-provoking policy prescriptions for the future. It is challenging to predict the direction emerging markets will take, particularly when dealing with the wide-ranging social and economic situations taking place in post-Communist Eastern Europe. When Economies Change Hands can help. This reference volume for policymakers, educators, investors, and researchers provides a much-needed and timely survey of the transitioning markets of post-Communist Europe. It examines the historical, sociocultural, and economic impacts of market transition. The text includes a discussion of the creation and distribution of wealth in the countries of Eastern Europe that will leave you better informed about the dynamics of transitioning economies and the growth of entrepreneurship across Eastern Europe. In addition, the book demonstrates the problems and advantages of both slow reform and rapid reform models in a thorough and easy-to-read manner. When Economies Change Hands includes vivid photos of notable entrepreneurs and a sophisticated trail of references for academics that complements the useful and meaningful information you will find in the text. When Economies Change Hands examines how various policies affect the economies of transitioning countries by incorporating and discussing: detailed definitions and comparisons of formal and parallel economies an in-depth study of entrepreneurship in the Republic of Albania, the Eastern Bloc of Comecon, The Baltic States, and the Commonwealth of Independent States pluralism in the former Yugoslav Republics analyses of governmental programs and policy prescriptions for the future and much more! As the market economies of Eastern Europe develop and expand, the value of this meticulous yet accessible text will continue to increase. Whether you are a policymaker, an educator, an investor, or a researcher, When Economies Change Hands is a resource that you’ll return to again and again as you work to understand and predict the future of post-Communist economies in Eastern Europe.

Download or read book Emerging market Multinational Enterprises in East Central Europe written by Ágnes Szunomár and published by Palgrave Macmillan. This book was released on 2021-12-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the greenfield or brownfield investments of emerging companies (such as Huawei, ZTE, Tata, Pepco, etc.) show a new trend where new kind of firms become major players globally. EMNEs have become important players in several regions around the globe, ranging from the least developed countries of Africa through the developing markets in Latin America and Asia to the developed countries of the United States or the European Union, including East Central European (ECE) countries. EMNEs presence on the global level has resulted in numerous studies in the international literature but those research results barely cover EMNEs’ activities in the ECE region (in the East Central European EU member countries, including the Czech Republic, Hungary, Poland, Slovakia and Slovenia). The existing books typically focus on the investment activity of a single country or region (such as China or East Asia) but a comprehensive analysis is still missing in this regard. The novelty of this edited volume is that it aims at exploring EMNEs location determinants, strategies, activities and challenges in East Central Europe by discussing its anomalies to the traditional theories as well as to other types of MNEs in the ECE region. The authors focus on EMNEs not only from China but from other important emerging countries, too, such as Russia, India, South Korea, Taiwan, Turkey, Brazil or South Africa.

Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2018-06-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

Download or read book Marketing in the Emerging Markets of Islamic Countries written by M. Marinov and published by Springer. This book was released on 2006-11-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Download or read book Emerging Markets from Central and Eastern Europe written by Anna Zalewska-Mitura and published by . This book was released on 1998 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Emerging Markets written by Nenad Pacek and published by Bloomberg Press. This book was released on 2007-09-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business opportunities in China, Russia, East Asia and Eastern Europe, including Turkey, offer increasing rewards if you get it right - and disaster if you get it wrong. Using the real experiences of companies wherever possible to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: . Why successful companies often fail in emerging markets. The need to manage expectations and for thoroughness. Assessing political risk and the economic environment. Getting the corporate structure right. Issues concerning acquisitions and joint ventures. Making the most of tax and other incentives. Market research challenges and marketing dilemmas. Reaching the local market. Human resources - myths and realities. Ethical issues and corporate social responsibility

Download or read book International Marketing Reader written by Stanley J. Paliwoda and published by . This book was released on 1995 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles focuses on the particular challenges and issues of international marketing. How can a company break into a new foreign market? What pricing structures should be in operation for a global product? How does one manage a multilingual advertising campaign? The Reader combines previously published articles with new papers commissioned to update classic research in the field. With an international set of contributors and a range of international examples, the book offers a selection of critical studies that analyse each part of the marketing function. It then concludes by reflecting on the creation of the EU, of NAFTA and the unpredictable Westernization of emerging markets of Central and Eastern Europe, showing how the international marketing expert must be able to respond to the rapidly changing global environment.

Download or read book Marketing Issues in Transitional Economies written by Rajeev Batra and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.

Download or read book Emerging Market Multinationals in Europe written by Louis Brennan and published by Routledge. This book was released on 2016-06-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from the BRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence of EMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike. While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of these EMNCs in Europe and their policy implications. This volume provides fresh insights into EMNCs activities and their impact in Europe. The contributors argue that EMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or new FSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy. Highlighting the importance of considering this divergent behaviour when implementing future European FDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.

Download or read book Entrepreneurship in Central and Eastern Europe written by Tõnis Mets and published by Routledge. This book was released on 2018-03-14 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of the transition to a market-oriented economy for countries from Central and Eastern Europe (CEE) and the Commonwealth of Independent States (CIS) started some 25 years ago. A new technology base triggered the fast growth of new investments into intangible assets by global economic leaders at the beginning of the 1990s, providing the basis for a move towards a knowledge economy. During the past 25 years, entrepreneurs in CEE and the CIS have reshaped traditional industries and created new industries, combining innovative ideas with traditional competencies. Yet we still do not know very much about how and why companies led by entrepreneurs develop, how they expand globally and what the role of new knowledge and innovation is in the internationalization process. Understanding the pathways of entrepreneurial development, especially growth through internationalization, is important for the overall development of countries in transition and beyond. Entrepreneurship in Central and Eastern Europe: Development through Internationalization provides an overview of entrepreneurship in a range of important emerging markets. This book aims to fill the gap in the literature by providing up-to-date data and case-based evidence. With coverage of a range of national firms from countries including Belarus, Estonia, Hungary, Poland, Latvia, Lithuania, Serbia, Slovakia, Slovenia and Ukraine, this book will be vital supplementary reading around international entrepreneurship and essential reading for those studying the business environment in this vital emerging market.

Download or read book Emerging market Multinational Enterprises in East Central Europe written by Ágnes Szunomár and published by Springer Nature. This book was released on 2020-11-23 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the greenfield or brownfield investments of emerging companies (such as Huawei, ZTE, Tata, Pepco, etc.) show a new trend where new kind of firms become major players globally. EMNEs have become important players in several regions around the globe, ranging from the least developed countries of Africa through the developing markets in Latin America and Asia to the developed countries of the United States or the European Union, including East Central European (ECE) countries. EMNEs presence on the global level has resulted in numerous studies in the international literature but those research results barely cover EMNEs’ activities in the ECE region (in the East Central European EU member countries, including the Czech Republic, Hungary, Poland, Slovakia and Slovenia). The existing books typically focus on the investment activity of a single country or region (such as China or East Asia) but a comprehensive analysis is still missing in this regard. The novelty of this edited volume is that it aims at exploring EMNEs location determinants, strategies, activities and challenges in East Central Europe by discussing its anomalies to the traditional theories as well as to other types of MNEs in the ECE region. The authors focus on EMNEs not only from China but from other important emerging countries, too, such as Russia, India, South Korea, Taiwan, Turkey, Brazil or South Africa.