Download or read book Marketing in the Construction Industry written by and published by . This book was released on 1974 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the construction industry written by and published by . This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Construction Industry written by Institute of Marketing and published by . This book was released on with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Construction Industry written by Institute of Marketing. Construction Industry Marketing Group and published by . This book was released on 1971* with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Construction Industry Marketing Group written by and published by . This book was released on 1974 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of the Market Research Society written by Market Research Society and published by . This book was released on 1975 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Construction Industry written by John D. Straton-Ferrier and published by . This book was released on 1979 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Current Information in the Construction Industry written by and published by . This book was released on 1974 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Accounting for Construction Management written by John Brian Goodlad and published by . This book was released on 1974 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book General Catalogue of Printed Books written by British Museum. Department of Printed Books and published by . This book was released on 1978 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cost Studies of Buildings written by Allan Ashworth and published by Routledge. This book was released on 2015-07-16 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to cost studies of buildings has been updated and revised throughout for the 6th edition. New developments in RICS New Rules of Measurement (NRM) are incorporated throughout the book, in addition to new material on e-business, the internet, social media, building information modelling, sustainability, building resilience and carbon estimating. This trusted and easy to use guide to the cost management role: Focuses on the importance of costs of constructing projects during the different phases of the construction process Features learning outcomes and self-assessment questions for each chapter Addresses the requirements of international readers From introductory data on the construction industry and the history of construction economics, to recommended methods for cost analysis and post-contract cost control, Cost Studies of Buildings is an ideal companion for anyone learning about cost management.
Download or read book Content Inc How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are: • The “Sweet Spot”: Identify the intersection of your unique competency and your personal passion • Content Tilting: Determine how you can “tilt” your sweet spot to find a place where little or no competition exists • Building the Base: Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) • Harvesting Audience: Use social-media and SEO to convert one-time visitors into long-term subscribers • Diversification: Grow your business by expanding into multiple delivery channels • Monetization: Now that your expertise is established, you can begin charging money for your products or services This model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success. Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.
Download or read book Construction Marketing Ideas written by Mark Buckshon and published by Mark Buckshon. This book was released on 2010-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichs and who have been encouraged to try a variety of marketing ideas which simply don't work.
Download or read book Subject Index of Modern Books Acquired written by British Library and published by . This book was released on 1971 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Construction Marketing written by Richard Pettinger and published by Bloomsbury Publishing. This book was released on 1998-11-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, diploma and professional courses, it will also appeal to students in related disciplines and those following postgraduate and post-qualification courses. The approach underlines the importance of adopting a proactive attitude towards the marketing of a company's services in the construction industry. It reflects the reality of the transformation that has taken place over the past twenty years where there has been a shift from a highly protected domestic industry to an unprotected global industry. The already huge and increasing pool of expertise in the field means that there is much greater choice available to clients and and potential clients. The choice of contractor is therefore going to be made increasingly on the basis of factors other than pure expertise. Therein lies the importance of marketing. Factors such as price, quality, value, volume, time, client satisfaction and confidence all come into play - and these are presented and differentiated through marketing. The book covers all the principles of marketing, including strategy, marketing campaigns, product and service, price, promotion, access and research. It also deals with client perceptions, confidence, expectations and understanding. The critical question of operating in a fully globalised industry is also addressed.
Download or read book Guide to Construction Marketing Research written by Producers' Council, Inc. Marketing Research Committee and published by . This book was released on 1975 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
