Download or read book Marketing in Sri Lanka written by and published by . This book was released on 1982 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buying and Believing written by Steven Kemper and published by University of Chicago Press. This book was released on 2001-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Download or read book Strategic Marketing written by and published by . This book was released on 2013 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buying and Believing written by Steven Kemper and published by University of Chicago Press. This book was released on 2001-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Download or read book An Implementation of International Marketing in Sri Lanka written by Seo-Oan Kim and published by . This book was released on 1987 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Sri Lanka written by and published by . This book was released on 1988 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Sri Lanka written by United States. Embassy (Sri Lanka) and published by . This book was released on 1984 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of Market Orientation on Business Performance A Study on the Food and Beverage Industry in Sri Lanka written by Sanath Dasanayaka and published by GRIN Verlag. This book was released on 2016-11-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This thesis studies the business performance of firms in the food and beverage industry in Sri Lanka by using the market orientation theoretical framework to explain why some firms are more successful than others. It also investigates how firms become more market-oriented and whether there is a significant relationship between market orientation and business performance. Data was collected through a survey using a self-administered questionnaire. A total of 160 questionnaires were sent to top and middle level managers employed in 21 food and beverage companies operating in Sri Lanka. 120 questionnaires were returned, all of which were usable. In a next step, the questionnaires were coded into SPSS version 21 for Pearson Correlation Analysis and Multiple Regression Analysis. The results from this study indicate that market orientation has a positive impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. Moreover, the results reveal that customer orientation has a positive significant impact on business performance. Also, results suggest that the impact of competitor orientation on business performance is positive and significant. Results suggest that inter-functional coordination has a negative significant impact on business performance of organizations operating in the food and beverage industry in Sri Lanka. The results of this study suggest that firms operating in the food and beverage industry should be focused on approaches of customer orientation, competitor orientation and inter-functional coordination activities of organizations in order to be more successful in the prevailing business environment and to achieve high business performance.
Download or read book Media Influence written by Information Resources Management Association and published by Information Science Reference. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.
Download or read book Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka Comprehensive Literature Review written by Achini Sewwandi Wanniarachchi and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is not just about communicating the product to customers. Activities are now seen in every aspect of the business. No one should turn a blind eye to the importance of marketing as marketing today fuels both the external and internal activities of the business. Today, large and small, global and local, innovative and traditional, public and private are all competing for the same market. Companies have realized the power of a holistic approach to marketing to create and maintain a desirable demand, reputation and competitiveness. The role of marketing is so diverse that it is impossible to sum it up in one short article. With today's digitization, there are a variety of marketing strategies available. Visual merchandising, premium pricing, and ethnocentrism are among the most popular new marketing strategies. This is a list of some of the most effective marketing methods used by businesses to attract potential as well as existing and improve sales. Therefore, the main purpose of this study is to conduct a comprehensive review of how different industries adopt for different marketing strategies in Sri Lanka.
Download or read book Marketing Strategies Utilized by Various Industries in Sri Lanka During COVID 19 Era written by Hasindu Prabhath and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various industries use unique ways to compete. Their industry is frequently a factor. To compete more successfully in the marketplace, it is crucial to concentrate on creating marketing strategies. The success of the company and the industry depends on these marketing strategies. The purpose of the study is to identify the various marketing strategies employed by various companies in the years between COVID-19. This article mostly identified marketing strategies, patriotism, and online shopping among other marketing ideas. Strategies used during COVID-19 across a variety of industries, including tourism, apparel, tea, and MSMEs.
Download or read book Doing Business in Bangladesh and Sri Lanka written by John E. Spillan and published by Springer Nature. This book was released on 2023-07-31 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive look at the business environment in South Asia, particularly Bangladesh and Sri Lanka. It explores the historical, economic, social and political impacts of trade and commerce in this region to give insight into how it has learned the lessons of failure from the past and is poised to capitalize on them. Bangladesh is considered an Emerging Tiger as one of the fastest-growing economies in South Asia, having witnessed exponential growth in exports. Meanwhile, Sri Lanka is still recovering from its civil war and FDI makes up a very small percentage of its GDP. Nevertheless, it also represents a unique opportunity for investors looking to do business in this growing region. Identifying the key drivers of South Asian economic growth and development, this book is aimed at scholars who seek to learn more about what must be done to take advantage of the opportunities in both countries to move into the future.
Download or read book Different Marketing Strategies Adopting by Different Industrial Sectors in Sri Lanka Comprehensive Literature Review written by Asindu Nimesha Peiris and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing strategy is a detailed plan developed specifically to meet the organization's marketing objectives. It lays forth a strategy for achieving these marketing goals. It is the foundation of a marketing strategy. It is the result of an extensive market study. A marketing plan enables a company to focus its limited resources on the most promising areas in order to grow sales. Nowadays most businesses use different kinds of marketing strategies in order to attract customers in terms of increasing sales. Among various strategies visual merchandising, premium price, and ethnocentrism are innovative marketing practices that are used by organizations.The first part of the article provides a definition for marketing and marketing strategy. Then the middle part describes the overview of above mentioned three strategies in accordance with different industries and the last part of the article gives an overall conclusion about these three strategies. Therefore, the main purpose of this article is to develop an overview regarding different Marketing strategies adopted by different industrial sectors in Sri Lanka.
Download or read book Various Marketing Strategies Adopting by Different Industries in Sri Lankan Context written by Ishani Malsha and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: AbstractAt present definition of marketing has been change and it revolutionized as stimulus factor that create more need and wants rather satisfying consumer's needs. This prospective paper is designed to identify how the marketing strategies influence in customer buying decision making process and purchasing decision. This paper framework to three marketing strategies as Visual Merchandising, Ethnocentrism and Patriotic Marketing, Premium Pricing. Basically paper touches few industries for evaluations supermarket industry and fashion apparel retail stores for Visual Merchandising for ethnocentrism and patriotism in Handloom industry, milk powder industry, and green products, rice market in Sri Lanka tea products for premium pricing. This paper basically in line with the previous research findings on various industries. Paper consist with major three parts for Visual Merchandising, Ethnocentrism and Patriotism and Premium Pricing.
Download or read book Marketing Strategies Adopted by Different Industries in Sri Lankan and Global Context written by Sanjeewani Warnakulasooriya and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies should, in theory, last longer than individual marketing plans since they incorporate value propositions and other essential components of a company's brand, which tend to remain consistent over time. To put it another way, marketing strategies deal with big-picture message, whereas marketing plans deal with the logistics of specific campaigns. Specific marketing strategies used by specific industries or sectors help to grow on their own path. In here will discuss different marketing strategies adopting by different industrial sectors in Sri Lanka and global context including Visual Merchandising, Premium Pricing and Ethnocentrism.
Download or read book The Marketing Strategies Adopting by Various Industrial Sectors in Sri Lanka and Global Context Reference to Visual Merchandising Price Premium and Ethnocentrism written by Niruthya Sivagnanam and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through this research understanding the previous and present research studies on a company's marketing strategy is crucial to its success. Analyzing the prvious literature many researchers concluded that Visual merchandising, Premium pricing, Ethnocentrism play a vital role and it has become important elements in many industries. And also the objective to identifying the current trends of the considered strategies used by different industries as a powerful marketing tool and to suggest further improvements. The aim of this study is to systematically examine and review the current literature that is available on these marketing strategies.
Download or read book Impact of E Marketing Tools Towards the Consumer Behavior During the COVID 19 With Special Reference to Organic Food Industry in Sri Lanka written by Lalin Jayamaha and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In terms of identifying marketing strategies which have been successfully employed within the COVID-19 pandemic in Sri Lanka, it can be identified that e-marketing tools have played a major role within the time. Consumer behavior patterns have widely changed during the pandemic time letting consumers to rely on alternatives. This study examines an emerging marketing strategy such as e-marketing tools, which have impacted on consumer behavior during the COVID-19 pandemic. Further, this study examines on the organic food industry in Sri Lanka, where the consumer demand has been drastically increased for organic foods within the pandemic period. Moreover. The researcher presented the importance of identifying marketing strategies during the COVID-19 pandemic. Therefore, the primary objective of this study is to conduct a comprehensive study on the impact of e-marketing tools towards the consumer behavior during the COVID-19 pandemic with special reference to organic food industry in Sri Lanka.
