Download or read book Marketing in Developing Countries RLE Marketing written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Download or read book Marketing in Economic Development written by Reed Moyer and published by . This book was released on 1965 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.

Download or read book Markets and Marketing in Developing Economies written by Stanley Charles Hollander and published by . This book was released on 1968 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Tourism Marketing for Developing Countries written by Eli Avraham and published by Springer. This book was released on 2016-02-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Download or read book Marketing in Developing Economies written by Justus M. Munyoki and published by Exceller Books. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on marketing practices in the developing countries with a special focus on Africa. The Book is divided into 15 chapters covering various aspects of the marketing. The authors have as much as possible used local ( African) examples. Each chapter has at least two cases, one at the beginning and another towards the end, with one or a few questions to assist the reader reflect on the case. The authors have tried to use very practical cases that make it quite easy for the reader to understand and follow. Academicians will find this book very useful especially in tackle marketing issues within the African Context. Practitioners will equally find it very useful as it offers very practical suggestions on how to solve marketing problems especially in the developing countries

Download or read book Marketing in Developing Countries written by Joanna Kinsey and published by Palgrave. This book was released on 1988 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Improving Marketing Systems in Developing Countries written by Martin Kriesberg and published by . This book was released on 1972 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Challenge written by Martin Kriesberg and published by . This book was released on 1974 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inadequate transportation and storage, poor market information, lack of capital, and other chronic marketing problems in developing countries have been dramatized by recent production increases. To focus more attention and resources on food marketing in developing nations, U.S. Agency for International Development and U.S. Department of Agriculture held a seminar in Washington, D.C., to discuss these problems and set priorities for AID/USDA efforts. Major topics covered include key considerations in marketing policies, marketing enterprises and the flow of resources into marketing functions, nutrition and marketing food for the needy, efficiency in the marketing system, regional experiences in marketing problems and priorities, and approaches to technical assistance. There was a consensus that marketing problems need to be dealt with on an integrated national basis which serves producers, consumers, and national development goals. A number of specific areas of activity were given high priority: 1) better identification of technical assistance and research needs in marketing; 2) improvement of marketing management capability; and 3) providing more adequate marketing information for consumers, producers, and distributors.

Download or read book Marketing in Developing Countries written by Gurprit S. Kindra and published by . This book was released on 2015 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Research in the Developing Countries written by John Z. Kracmar and published by Greenwood. This book was released on 1971 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in the Third World written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

Download or read book Aspects of the Marketing Environment in Developing Countries written by Alice Patricia Van der Reis and published by . This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Improvement in the Developing World written by John Cave Abbott and published by Fao. This book was released on 1986 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in Developing Countries written by Emmanuel C. Alozie and published by Routledge. This book was released on 2009-06-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages – that may ultimately support rather than distort Nigeria’s economic development.

Download or read book The Marketing Challenge written by Dana G. Dalrymple and published by . This book was released on 1961 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Global Market written by John A. Quelch and published by Jossey-Bass. This book was released on 2004-05-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.