Download or read book Canadian Marketing in Action written by Keith J. Tuckwell and published by Prentice Hall. This book was released on 2004 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.

Download or read book Marketing in Canada written by René Y. Darmon and published by . This book was released on 1989 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Political Marketing in Canada written by Alex Marland and published by UBC Press. This book was released on 2012-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Download or read book Marketing in Canada written by Kenneth L. Fernandez and published by . This book was released on 1981 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in Canada written by Peter M. Banting and published by Toronto: McGraw-Hill Ryerson. This book was released on 1973 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Direct Marketing Guide to Canada written by William A. Delphos and published by DIANE Publishing. This book was released on 1995-10 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!

Download or read book Advertising and Marketing Law in Canada written by Brenda L. Pritchard and published by . This book was released on 2012 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Advertising in Action written by Keith J. Tuckwell and published by Pearson Prentice Hall. This book was released on 2006 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Canada s Energy written by Ian McDougall and published by James Lorimer & Company. This book was released on 1983-01-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in the early 1980s, author I.A. McDougall shows that as an import-dependent country, Canada was ill-prepared for possible disruptions in its oil supply. McDougall envisioned a future in which superpower rivalry over dwindling world reserves, coupled with rationing of supply by OPEC members and volatility in the Persian Gulf, would make Canada's dependence on foreign oil increasingly precarious. He asserted that the contemporary Liberal government's National Energy Program was a usueful first step in promotion an independent energy strategy. Marketing Canada's Energy is a passionate addition to the lively debate over Canada's independence during the 1980s.

Download or read book Marketing Strategy 1st Edition written by O. C. Ferrell and published by Cengage Canada. This book was released on 2023-03-13 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​

Download or read book Canadian Marketing written by K. J. Tuckwell and published by Prentice Hall. This book was released on 1996-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing in Action Testbank written by Keith J. (Keith John) Tuckwell and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1991 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Marketing in Canada written by Harold J. Segal and published by Holt, Rinehart & Winston of Canada. This book was released on 1974 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing in Action 3 written by Keith J. (Keith John) Tuckwell and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1996-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Canadian Marketing Problems written by Hubert Richmond Kemp and published by . This book was released on 1939 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based upon material presented in a series of lectures given at the University of Toronto.

Download or read book Canadian Marketing written by Donald N. Thompson and published by . This book was released on 1973 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Contemporary Canadian Marketing Cases written by and published by . This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly readable and current, this Canadian casebook provides marketing students with the opportunity to gain valuable experience in marketing case analysis through active participation and discussions. The various activities foster learning through the development of independent thought and creativity, and interpersonal, communication, and decision-making skills. This text features a broad selection of cases of varying length, scope, number and difficulty, chosen to allow for flexibility. While some cases are focused on specific marketing issues, others are comprehensive cases that require a complete analysis. Detailed teaching notes provide useful suggestions for teaching the material at different levels. This collection of 50 cases is drawn from different geographic regions of Canada, covering a wide range of organizations and marketing scenarios. Reflecting current realities in the Canadian market, there is an equal balance between product and services marketing cases as well as cases that deal with marketing within an international context.