Download or read book Marketing in a Transition Economy written by Muhammad Ismail Hossain and published by Springer Nature. This book was released on 2024 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry. Professor Muhammad Ismail Hossain, Dean of Academic Affairs, Monash and LSE Program at Universal College Bangladesh and Professor, Department of Marketing, University of Dhaka. He received his Ph.D. in consumer behavior from Monash University, Australia. His research interests lie in the fields of tourism, consumer behavior, and supply chain management. As a consultant, he worked for government projects, not-for-profits, and for-profit local and international organizations. Professor Nasrin Akter, Department of Marketing, Faculty of Business Studies, University of Dhaka, Bangladesh. She received her Ph.D. in supply chain management from RMIT University, Australia. As a consultant, she has collaborated with Friedrich-Ebert-Stiftung (FES), Germany, International Centre for Development and Decent Work (ICDD), University of Kassel, Germany. Abureza M Muzareba serves as a Professor in the Department of Marketing at the University of Dhaka, Bangladesh. He earned his PhD from the University of Sheffield, England. He has research experience with USAID; IFPRI; the University of Sheffield; the UK Cabinet Office; Barnsley City Council, England; SME Foundation Bangladesh; and Care Bangladesh

Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Praeger. This book was released on 2003-03-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-one contributions, presented by Alon (international business, Rollins College), integrate research relating Chinese economic transition to marketing, management, and strategic consequences for foreign and Chinese firms. Three sections look at international marketing in China, development and competition in selected industries, and state-owned and collective enterprises. The papers range from comparative treatments of practices and institutions in China and the West to discussions of the relationship between Chinese policies and multinational companies' hopes for profits from Chinese ventures and markets. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).

Download or read book Marketing Issues in Transitional Economies written by Rajeev Batra and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.

Download or read book Business Strategies in Transition Economies written by Mike W. Peng and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.

Download or read book Transition to the Market Economy written by P. G. Hare and published by Taylor & Francis. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Challenges in Transition Economies of Europe Baltic States and the CIS written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

Download or read book From Plan To Market written by Adam Fforde and published by Routledge. This book was released on 2019-03-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This clear and accessible text explores Vietnam's successful transition from neo-Stalinist central planning to a market economy—\"Vietnamese style.\" After describing the north Vietnamese system prior to 1975 and its colonial and precolonial antecedents, the authors uncover the mechanisms of that changeover. They contend that the Vietnamese transition was largely bottom-up in character and that it evolved over a long enough period for the country's political economy to adjust. This explains in part the rapid shift to a high-growth, externally oriented development path in the early 1990s, despite the loss of Soviet aid and the lack of significant Western substitutes until 1992-1993. Based upon extensive incountry experience, a wealth of primary materials, and wide comparative knowledge of development issues, the book challenges many preconceived notions, both about Vietnam and about the general nature of transition processes.

Download or read book Different Strategies of Transition to a Market Economy written by Marek D?browski and published by World Bank Publications. This book was released on 1996 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Transition Economies written by Aleksandr V. Gevorkyan and published by . This book was released on 2018 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary study offers a comprehensive analysis of the transition economies of Central and Eastern Europe and the former Soviet Union. Providing full historical context and drawing on a wide range of literature, this book explores the continuous economic and social transformation of the post-socialist world. While the future is yet to be determined, understanding the present phase of transformation is critical. The book's core exploration evolves along three pivots of competitive economic structure, institutional change, and social welfare. The main elements include analysis of the emergence of the socialist economic model; its adaptations through the twentieth century; discussion of the 1990s market transition reforms; post-2008 crisis development; and the social and economic diversity in the region today. With an appreciation for country specifics, the book also considers the urgent problems of social policy, poverty, income inequality, and labor migration. Transition Economieswill aid students, researchers and policy makers working on the problems of comparative economics, economic development, economic history, economic systems transition, international political economy, as well as specialists in post-Soviet and Central and Eastern European regional studies.

Download or read book Economies in Transition written by Wing Thye Woo and published by MIT Press. This book was released on 1997 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1994, the Asia Foundation's Center for Asian Pacific Affairs began a two-year project to compare the transitions of selected East European and Asian economies from centrally-planned communist systems to market economies. The goal was to shed light on the transition process through an understanding of the underlying economic and institutional dynamics. This volume is the culmination of that project.The volume is divided into three parts. In the first part, an overview, the editors review the authors' findings and highlight major themes. The second part looks closely at the transition process in seven Asian and East European economies: China, Vietnam, Mongolia, Russia, Poland, Hungary, and the Czech Republic. The third part contains six comparative studies that explore key elements of the transition process. The papers incorporate feedback obtained from meetings with cabinet members and high government officials, conferences, and seminars in Prague, Ho Chi Minh City, Hanoi, Beijing, Ulan Bator, and Washington, D.C. Contributors Leszek Balcerowicz, Barbara Blaszczyk, Peter Boone, Yuan Zheng Cao, Bruce Comer, Marek Dabrowski, Georges de Menil, Daniel C. Esty, Gang Fan, Boris Federov, Roman Frydman, Carol Graham, Stephen Parker, Andrzej Rapaczynski, James Riedel, Jeffrey D. Sachs, Baavaa Tarvaa, Vinod Thomas, Gavin Tritt, Adiya Tsend, Enkhbold Tsendjav, Joel Turkewitz, Narantsetseg Unenburen, Yan Wang, Wing Thye Woo

Download or read book The Handbook of Brand Management Scales written by Lia Zarantonello and published by Routledge. This book was released on 2015-08-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.

Download or read book Marketing in emerging and transition economies written by Michael Harvey and published by . This book was released on 2000 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Transition to the Market Economy written by Paul G. Hare and published by Psychology Press. This book was released on 1997 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles examines the development of one of the most significant economic transformations ever undertaken covering a wide range of countries and economic sectors

Download or read book Transition Economics written by Gerard Turley and published by Routledge. This book was released on 2012-07-26 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrating twenty years of transition from socialism to capitalism, this book is designed to be the core textbook for undergraduate courses in transition economics and comparative economic systems. Given the passage of time, Transition Economics: Two Decades On reviews and accounts for the outcomes in the so-called transition economies and, from an academic perspective, takes the reader through developments and issues in the twenty years of transition from plan to market. Treating its subject matter thematically, the book incorporates much of the transition economics literature and evidence that have evolved over the past two decades. In particular, the authors focus on the most important aspects of economic transition, including: The initial conditions at the outset of transition Paradigms and patterns of transition The main transition policies and economic reforms The performance of transition countries and firms The lessons from transition The textbook covers a wide range of both contemporary microeconomic and macroeconomic issues, in over thirty ex-socialist European and Asian countries, including Russia and China. Transition Economics: Two Decades On is more than just a book about a particular part of the world or the transformation that was experienced at a particular time in history. The authors believe that the study of the economics of transition gives the reader an insight into theories, policies, reforms, legacies, institutions, processes and lessons that have application and relevance, beyond the specific transition from plan to market, to other parts of the world and to other times in history.

Download or read book The Future of Market Transition written by Kevin T Leicht and published by Elsevier. This book was released on 2002-11-26 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collapse of the state-controlled economies of the former Eastern Bloc will certainly change the way the global economy operates. Bringing together scholars from a wide variety of theoretical perspectives, different nations and different empirical research traditions, this title examines the ongoing transition and the implications of market transitions for individual life chances, state economic policy and social stratification systems. The volume includes scholarship that focuses on both single nation and cross-national research, plus research contributions that compare state socialist/former state socialist political economies with conditions elsewhere in the world.

Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Bloomsbury Publishing USA. This book was released on 2003-03-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Download or read book The Economic Transition in Myanmar After 1988 written by Kōichi Fujita and published by NUS Press. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years Myanmar operated an inward-looking economic system built on import substitution. Ultimately this policy failed, leaving behind inefficient state economic enterprises and widespread poverty. Political unrest in 1988 led a newly installed military government to liberalize the economy, opening it to foreign investment and private participation in trade. This move towards a market economy was in line with world-wide trends, but political instability forced the country to follow a course different from neighboring countries. By analyzing economic policies and performance across the economic spectrum, this book presents an overall picture of economic development in Myanmar between 1988 and the early 2000s. The authors synthesize both macro and micro level data to overcome some of the limitations of unreliable national statistics, and show how the government attempted to deal with two key issues it faced. The first was how to reform the inefficient socialistic economic system in conformity with a market economy, and the second was how to develop the agricultural and underdeveloped economy to alleviate mass poverty.