Download or read book The Global Private Health Fitness Business written by Jerónimo García-Fernández and published by Emerald Group Publishing. This book was released on 2021-04-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Download or read book The Health and Fitness Professional s Guide to Social Media Marketing written by Debra Atkinson and published by . This book was released on 2018 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health Fitness Management written by Mike Bates and published by Human Kinetics. This book was released on 2018-11-15 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.
Download or read book Marketing in Transition Scarcity Globalism Sustainability written by Colin L. Campbell and published by Springer. This book was released on 2015-06-03 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Change Maker written by John Berardi and published by BenBella Books. This book was released on 2019-11-05 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The health and fitness industry is huge, highly competitive, and often confusing to navigate. This one-of-a-kind book helps you make sense of the chaos, laying out a clear roadmap for career success—for both established professionals and anyone just getting started. With thousands of certifications, seminars, websites, and gurus promising advice, it's difficult for even the best pros to turn their passion for health and fitness into meaningful—and measurable—success. Enter Change Maker. In this definitive career guide, John Berardi—co-founder of Precision Nutrition, founder of Change Maker Academy, and one of the most successful people in the history of the health and fitness industry—shares his blueprint for becoming the ultimate change maker, one with a powerful purpose, an enthusiastic client base, and the ability to fund your own ideal lifestyle. Whether you're new to the industry and looking for a head-start, or you're already an expert but need a fresh approach, consider this your go-to career guide. With six helpful steps, this book covers the range of logistical, financial, psychological, and practical issues that every health and fitness pro needs to know, including how to: • Choose your specialty based on your unique strengths • Identify what your clients really want and deliver it every time • Build new relationships and become a next-level coach • Get new clients, make more money, and manage a thriving business • Nurture and protect your most precious asset, your reputation • Create a life-long, growth-oriented continuing education plan If you work as a trainer, nutritionist, functional medicine doctor, group instructor, rehab specialist, or health coach—or you eventually want to—this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
Download or read book ACSM s Resources for the Health Fitness Specialist written by American College of Sports Medicine and published by Lippincott Williams & Wilkins. This book was released on 2013-03-07 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable new resource is specifically designed for candidates for the ACSM’s Certified Health Fitness Specialist (HFS) and those personal trainers wanting to take their knowledge to the next level. It contains the latest material on health and fitness written by the entity setting the standard for scientifically based practice, The American College of Sports Medicine. The American College of sports Medicine is the largest sports medicine and exercise science organization in the world. More than 45,000 members are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine.
Download or read book Fitness Marketing Secrets written by Mike Arce and published by . This book was released on 2018-10-04 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Arce, Founder and CEO of Loud Rumor, the #1 ad agency for fitness and wellness studios, shares the secrets that the top 5% of fitness studios are using to generate tons of new leads that stick. This book will give you the information you need to destroy your competition in the fitness industry using video marketing, social media, lead generation tools, and much more. Mike has personally worked with over 1000 studio owners in developing engaging marketing strategies to help drive leads and the steps needed to convert them into long term members.You'll see once you get it that he holds you accountable to some things. The strategies that he teaches in this book are used by some of the most successful clients and contacts in the fitness business space. They are super easy to implement. There are only 2 reasons people don't implement them actually:1. They don't know about them...2. It's easier not to implement...Being successful in this industry is actually pretty easy. It's just easier to not be successful. Many of you may agree that getting in great shape is easy, right? Eat right, commit to a consistent workout regimen, rest, hydrate, and visit your doctor regularly for blood work and make sure all of your levels are healthy and in a pretty short time... you'll notice some stellar results. The same goes for marketing. This booklet is filled with pages of strategies that are actually pretty easy to implement so your business can get stellar results. However, you've got to implement. You've got to do what you ask your clients and members to do: get out of your comfort zone and just get sh*t done.He's made it extremely easy for you to have very little excuses:1. The booklet is 60 pages long and the pages are 5" x 8". You can read it in less than an hour.2. It's probably the least expensive purchase you'll ever make for your business.3. There's proof throughout the booklet. You'll not only learn what to do, but why and how to do it.4. There are helpful links throughout the book to help you learn more about many of the strategies he shares.5. It's small enough to keep in your back pocket or bag to reference whenever you need it.So, what's in the way?
Download or read book The Ultimate Guide to Marketing Your Gym written by Vince Gabriele and published by Createspace Independent Publishing Platform. This book was released on 2018-08-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Marketing Your Gym is a book to help fitness business owners get a grasp on their target customer and how to market directly to them and drive qualified leads to the door. It's a well-rounded, systematic approach to producing effective, and efficient marketing.
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Download or read book Health Fitness Management written by Mike Bates and published by Human Kinetics. This book was released on 2019-01-31 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed: Opening chapter scenarios set the stage and put readers in the shoes of a club manager. New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations. Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business. Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver. To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk. To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension. Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.
Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Guide to Fitness Facility Management written by Sarah Bolitho and published by Bloomsbury Publishing. This book was released on 2015-04-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Fitness Facility Management is the must-read guide for any fitness professional who aspires to become a manager. Managing a fitness facility is different to all other forms of management, and requires a range of skills, knowledge and expertise. This book reflects the different needs of this particular market – from legal obligations, staff management best practice, budgeting, marketing and sales, to customer service, health and safety, personnel management and much more. Gym chains and leisure centres are more popular than ever, but it is a cut-throat business of targets and high turnover - learn how to make your business a success, stand out from your peers, and make your mark on the industry. This is the first UK-focused book to outline the skills and knowledge needed to be a successful gym manager - a core manual for any fitness professional with career ambitions and a necessary purchase for managers looking to improve their skills or upskill their staff. This is the essential handbook for fitness professionals promoted to gym management.
Download or read book Gym Launch Secrets written by Alex Hormozi and published by . This book was released on 2019-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Developing and Managing Health fitness Facilities written by Robert W. Patton and published by Human Kinetics Publishers. This book was released on 1989 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A team of experts provides the information readers need to turn to turn health promotion plans into model programmes. It contains prototypes for many types of programmes, as well as information on facility design and buyer's guides.
Download or read book ACSM s Resources for the Exercise Physiologist written by Benjamin Gordon and published by Lippincott Williams & Wilkins. This book was released on 2021-07-12 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential preparation book for the ACSM Certified Exercise Physiologist examination, ACSM’s Resources for the Exercise Physiologist, 3rd Edition, is an essential volume for certification candidates and practicing Exercise Physiologists looking to boost their exam confidence and achieve success in practice. This updated edition is fully aligned with the eleventh edition of ACSM’s Guidelines for Exercise Testing and Prescription and reflects the most current standards and practices in exercise physiology. Published by the American College of Sports Medicine, this practical resource is organized around the scope of ACSM-EP practice domains. A clear introduction to understanding exercise, physical activity, and pre-exercise screening opens the book, followed by thorough coverage of assessment and programming for healthy populations, assessment and programming for special populations, counseling and behavioral strategies for encouraging exercises, and legal, management and professional issues relevant to practice.
Download or read book Wellpreneur written by Amanda Cook and published by Yacum Hill Press. This book was released on 2017-02-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some wellness entrepreneurs find freedom, flexibility and a healthy income online - while others get stuck spinning their wheels, never finding clients or making sales? It's not about who has the best website, or who spends more time on social media. The secret is in the system. Wellpreneurs who find clients online have a system in place that failing wellpreneurs don't. This system brings more of the right people to your website, and turns them into paying clients. It's this proven, step-by-step system you'll learn in this book. Wellpreneur is a guide to nailing your niche and finding more clients online, written just for wellness entrepreneurs. If you're a health coach, yoga teacher, personal trainer, nutritionist or other wellness professional, you'll: Get total clarity on your target market, so you know exactly who you're serving (and why). Learn the proven five-step Organic Growth System to attract ideal prospects to your website and turn them into paying clients. Peek inside the businesses of successful wellpreneurs, to learn how they grew profitable wellness businesses online. Streamline your online marketing, so you can spend less time marketing, and more time doing work you love!
