Download or read book Marketing for the Mental Health Professional written by David P. Diana and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Download or read book Marketing for Mental Health Services written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has come of age in health care. This book will help you discover valuable marketing techniques to defeat the negative image that often haunt mental health services. Marketing for Mental Health Services presents constructive suggestions for using marketing to help make decisions related to accessibility, pricing, types and quality of mental health services, and community relations. This book will stimulate mental health professionals to use marketing more frequently as a key management tool. In it, you will learn: what a marketing plan is and how to develop one, step-by-step how to more effectively target key groups and develop target-based strategies the basics of using market research, done internally and externally, specifically for mental health organizations how several community mental health services utilized marketing the "nuts and bolts" methodology of marketing Employee Assistance Programs to businesses interested in cost-containment These chapters and others provide pragmatic marketing information for direct application by marketers in the mental health services. Marketing can become a most useful and beneficial tool when used effectively and this book will show you how to begin.
Download or read book How to Get Referrals written by Linda L. Lawless and published by John Wiley & Sons. This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area, how to work with managed care organizations and professional associations, find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations, and how to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: physicians, attorneys, religious leaders, educators and the educational community, managed care organizations, mental health and complementary healthcare professions, and the community.
Download or read book Marketing Mental Health Services to Managed Care written by William Winston and published by Routledge. This book was released on 2020-04-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment. Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems. Readers of this highly practical new book learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. The increased importance of automation, group practices, and effective office management skills are discussed. Although of particular value to outpatient practitioners, Marketing Mental Health Services to Managed Care also discusses marketing strategies and revenue generating ideas for inpatient mental health and substance abuse treatment facilities. Program managers, administrators, and marketing professionals in the hospital industry will find this book a valuable investment. Of special interest to all readers are chapters addressing the impact of managed care systems--with their focus on accountability, cost-effectiveness, and quality--upon traditional clinical paradigms. Brief therapy skills and techniques are discussed by these two veteran clinicians and writers. Emerging clinical innovations and effective reimbursement strategies are also discussed in this remarkable new book. A resource section, managed care company directory, and a glossary of terms make this a practical guidebook of long-lasting value to professionals from many disciplines. College professors and graduate students will also find Marketing Mental Health Services to Managed Care a valuable introduction to marketing professional services in the managed care dominated marketplace for healthcare today.
Download or read book Public Mental Health Marketing written by Donald Self and published by Routledge. This book was released on 2013-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.
Download or read book Getting Started in Private Practice written by Chris E. Stout and published by John Wiley & Sons. This book was released on 2004-10-11 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.
Download or read book Business Success in Mental Health Practice written by Robert Henley Woody and published by Jossey-Bass. This book was released on 1989 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing written by Kalman M. Heller and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply sound business principles and marketing techniques to increase referrals and revenues, provide more competent and ethically appropriate care, and increase the likelihood that the people calling your office are the types of patients you want to see. The author, president of a multi-disciplinary practice that includes 17 therapists, brings 30 years of experience to bear in this winning presentation of ways to reshape your practice and capitalize on new opportunities for success.
Download or read book Marketing Technology to the Counseling Profession written by Gary Jon Springer and published by Universal-Publishers. This book was released on 2005-09-30 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scope of Study: The author of this dissertation surveyed psychologists in the United States to determine the forms of technology that are currently being utilized in their practice. Through the use of a survey, the study intends to show that technological applications are currently being underutilized in the counseling profession and there exists great potential for marketing new technology to counselors. The new technological ideas that were explored in the study included the use of computer aided diagnostic techniques, video-counseling and the use of a voice stress analyzer.Findings and Conclusions: The study determined that technology is being underutilized by the counseling profession. Marketing new technology to counselors will require greater effort and research due to the resistance described by counselors to using the new technology.
Download or read book How to Open a Private Practice Mental Health Clinic Within 30 Days Marketing Tips written by Christy Nneka Olloh and published by . This book was released on 2021-01-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Open a Private Practice Mental Health Clinic Within 30 days + Marketing Tips is for someone or a healthcare professional(s) wanting to open a private practice mental health clinic. This book outlines 15 steps that may be used in opening a mental health private practice within 30 days.
Download or read book Getting Started in Private Practice written by Chris E. Stout and published by John Wiley & Sons. This book was released on 2010-06-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the tips and tools you need to build a successful mental health practice from the ground up Many mental health professionals currently working for group practices, hospitals, and private or government agencies have both the skills and the drive to become solo practitioners. But how and where do you begin? Getting Started in Private Practice is a reliable reference that offers the comprehensive information and armchair motivation you need to establish and build your own practice from the ground up. User-friendly and full of helpful tips, this handy book provides you with tools and techniques for starting and maintaining a thriving private practice, including information on: * Discovering your ideal practice * Creating a business plan * Financing your start-up * Setting fees * Setting up shop and measuring results * Minimizing risk * Managing managed care * Marketing your practice * Generating referrals * Utilizing additional print, Web, and organizational resources From major concerns such as ethics and liability to day-to-day matters like selecting stationery and business cards, Getting Started in Private Practice puts the best solutions at your fingertips. Whether you're a recent graduate or a seasoned pro, this invaluable resource will help you minimize the uncertainty of establishing a solo practice while maximizing the rewards.
Download or read book Marketing for Therapists written by Jeri Davis and published by Jossey-Bass. This book was released on 1996-02-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.
Download or read book Handbook of Private Practice written by Steven Walfish and published by Oxford University Press. This book was released on 2017 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Private Practice is the premier resource for mental health clinicians, covering all aspects of developing and maintaining a successful private practice. Written for graduate students considering the career path of private practice, professionals wanting to transition into private practice, and current private practitioners who want to improve their practice, this book combines the overarching concepts needed to take a mental health practice (whether solo or in a group) from inception, through its lifespan. From envisioning your practice, to accounting and bookkeeping, hiring staff, managing the practice, and running the business of the practice, a diverse group of expert authors describe the practical considerations and steps to take to enhance your success. Chapters cover marketing, dealing with insurance and managed care, and how to choose your advisors. Ethics and risk management are integrated throughout the text with a special section also devoted to these issues and strategies. The last section features 26 niche practices in which expert practitioners describe their special area of practice and discuss important issues and aspects of their specialty practice. These areas include assessment and evaluation, specialized psychotherapy services, working with unique populations of clients, and more. Whether read cover-to-cover or used as a reference to repeatedly come back to when a question or challenge arises, this book is full of practical guidance directly geared to psychologists, counselors, social workers, and marriage and family therapists in independent practice.
Download or read book The Portable Lawyer for Mental Health Professionals written by Barton E. Bernstein and published by John Wiley & Sons. This book was released on 2004-04-28 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Safeguard your mental health practice with up-to-date information and savvy advice on practicing in today's legal environment Today's mental health professional must approach the legal aspects of practice with both sensitivity and foreknowledge. The array of legal guidelines and ethical standards to comprehend is increasing in scope and complexity. Licensing issues, ethics questions, and malpractice suits all present pitfalls that, if ignored or misapprehended, can interrupt or even end a career. Written by two attorneys specializing in the legal aspects of mental health care, The Portable Lawyer for Mental Health Professionals, Second Edition is an indispensable survival guide for all clinicians. The authors explain how to handle allegations of malpractice, cope with threats of violence, preserve client confidentiality, and more. Each chapter features step-by-step guidance, helpful case studies, "legal light bulbs" highlighting important concepts, answers to frequently asked questions, dos and don'ts, and sample forms and contracts to help you safeguard your practice. Completely revised and updated, the Second Edition also includes new information on: * HIPAA * Treating older adults * Using "exotic" therapy techniques * Ethical and legal aspects of office leases * And more The Portable Lawyer for Mental Health Professionals, Second Edition offers the latest information for practicing in today's legal environment. Mental health caregivers, graduate students, attorneys, and clients alike will find this guide to be an invaluable resource.
Download or read book The Portable Lawyer for Mental Health Professionals written by Thomas L. Hartsell, Jr. and published by John Wiley & Sons. This book was released on 2013-05-13 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to legally safeguard your mental health practice Fully revised, The Portable Lawyer for Mental Health Professionals, Third Edition identifies, explores, and presents solutions to both the simple and complex legal questions that mental health practices must deal with daily. Written by Thomas Hartsell Jr. and Barton Bernstein—attorneys and therapists specializing in legal issues concerning mental health—this essential guide arms professionals with the expert knowledge needed to avoid a legal violation, or to know how to handle a situation if a complaint is filed. With downloadable sample forms and contracts—including the new Informed Consent for Psychological Testing and Professional Limited Liability Member Agreement forms—this complete resource features step-by-step guidance, helpful case studies, and "legal light bulbs" to alert clinicians to warning signs and help them steer clear of legally questionable situations. New to the Third Edition: Coverage of how to conduct business in a digital world, including how to handle confidentiality issues surrounding electronic health records and cloud computing, distance therapy, and maintaining a professional client-therapist relationship in a Facebook world Vital information on a variety of associations' ethics guidelines A look at the Health Information Technology for Economic and Clinical Health (HITECH) Act Considerations for using or not using evidence-based treatments New information on working with minors and dealing with homicidal clients Convenient and comprehensive, The Portable Lawyer for Mental Health Professionals, Third Edition is the quick-reference resource that mental health professionals, graduate students, attorneys, and clients alike can rely on to make informed legal decisions.
Download or read book Marketing Psychological Services written by and published by Amer Psychological Assn. This book was released on 1987 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Over the past few years, the Board of Professional Affairs (BPA) of the American Psychological Association (APA) has been discussing the many changes in the health care marketplace and how these changes affect psychologists. To focus more directly on the marketing of psychological services, BPA established the Subcommittee on Future Markets (SFM) in 1983. In addition to holding numerous workshops and symposia across the country to inform psychologists about marketplace changes and the role of psychology, the subcommittee also provided consultations to numerous state association leaders. In 1985 SFM was renamed the Task Force on Marketing and Promotion of Psychological Services (TFMAPPS) to reflect more accurately current activities and concerns. A primary purpose of TFMAPPS has been to demonstrate the serious need for psychologists to examine current trends and, ultimately, to motivate psychologists to establish a sturdy foothold in the evolving marketplace while protecting the advances previously made. With the creation of the TFMAPPS, BPA has taken the first step toward creating official, organizational support within APA to address these issues. In order to inform practitioners about the delivery of services in the changing health care marketplace, TFMAPPS developed this Guide. The following sections are included: 1. the changing health care system, 2. implications for psychologists, 3. coping with the changing marketplace, 4. economics of health care financing, 5. attempting to control health care costs, 6. the integration of health and mental health care, 7. legislative issues, and 8. a selective glossary and list of references"--Preface. (PsycINFO Database Record (c) 2006 APA, all rights reserved)
Download or read book Writing for Money in Mental Health written by William Winston and published by Routledge. This book was released on 2021-12-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a simple-to-follow roadmap for scholars, practitioners, and journalists seeking payable markets for their works, Writing for Money in Mental Health is your authoritative guide to the inner circle of writing for dollars on mental health topics. For psychiatrists; psychologists; occupational, physical, and vocational therapists; allied health practitioners; and journalists specializing in mental health topics, this book guides you through the obstacles of choosing topics, locating suitable placements, meeting submission criteria, and facing the fear of rejection. The book's focus on how to write stimulating articles and book proposals, translate technical jargon into plain English, and stay up to date with insider tips will help you supplement your paycheck in a time of shrinking referrals, clients, and opportunities for income. As the first complete handbook for aspiring professionals seeking consumer and commercial outlets for their writing, Writing for Money in Mental Health describes proven strategies for low and high profit results in scripting mental health ideas without painstaking effort. You'll use this handy guide to discover: how to write for money instead of pure scholarship how to alter your style for the consumable public market new markets in multimedia typically overlooked in mental health writing nontraditional paths to publication how easy writing for the public can be--especially for money Along with inspirational instruction and invaluable trade secrets at the heart of manuscripts sales, each chapter provides you with a detailed list of resources. These annotated entries, culled from questionnaires returned from editors, publishers, and other media personnel, list key editorial data on magazines, book publishers, and other multimedia purchasers open to submissions in the mental health field whose products are for tabloid or mass appeal.
