Download or read book Marketing for Solos written by Jeanna Pool and published by . This book was released on 2011 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you're like most solo small business owners ... chances are you're fantastic at what you do. Your clients love the services you provide. But, when it comes to the marketing of those services, you cold probably use a little help in that department. Let's face it, most information available about marketing doesn't easily apply to the solos--who are so busy "doing it themselves"--Consistent and successful marketing can be a huge challenge. If that sounds familiar, you've found the solution! Whether you've been in business three days, three years or three decades, 'Marketing For Solos' is the know-how you need to confidently and successfully take control of the marketing for your one person small business!"--Cover, p. 4.
Download or read book Do It Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters
Download or read book Working Solo written by Terri Lonier and published by . This book was released on 1998-04-30 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-read guide is your detailed road map to solo success, whether you're a self-employed newcomer or a seasoned pro. It's packed with nuts-and-bolts information, money-saving tips, and invaluable insight, not only on getting your one-person enterprise off the ground, but on making it - and keeping it - a success. This newly revised and expanded edition includes the latest on technology and the Internet, a host of hot, new solo business ideas, and a thoroughly updated resource section.
Download or read book Renegade Lawyer Marketing written by Benjamin W. Glass and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Solo by Choice written by Carolyn Elefant and published by Decisionbooks. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.
Download or read book Quiet Marketing written by Danielle Gardner and published by Danielle Gardner. This book was released on 2021-12-05 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: If conventional business and marketing advice has not landed in your heart and soul very well, and keeps you chained to your screens (when you'd rather spend more time off line), then this book is for you!Quiet Marketing is a book for highly sensitive solopreneurs who are seeking a calm, uncomplicated, minimal approach to business and online visibility.Inside, you'll learn:* How quiet marketing is not about playing small, being shy or being invisible in the marketplace. * Simple ways for your ideal clients to discover you that don't require you to be online all the time. * How to work from a smaller plate, do less things (better) and accomplish more. * About trusting your ideas, especially when they are contrary to what everyone else is saying and doing..* About your role in influencing positive change in the world through your message.And much more!This book will inspire you to think about and do marketing differently, spark fresh hope and possibilities for your business, show you practical ways to prioritise your wellbeing, and give you confidence to create success on your own terms.
Download or read book Never Fly Solo Lead with Courage Build Trusting Partnerships and Reach New Heights in Business written by Robert "Waldo" Waldman and published by McGraw Hill Professional. This book was released on 2009-12-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Wall Street Journal bestselling book on building powerful, effective teams! “An amazing book that bucks the old paradigm that maverick leaders and self-madeentrepreneurs set the bar. It will forever change the way you look at leadership.” —Marshall Goldsmith, author of The Wall Street Journal #1 business bestsellerWhat Got You Here Won’t Get You There “In Never Fly Solo, Rob ‘Waldo’ Waldman shares potent, personal leadership lessonson what it takes to access the power of your wingmen. If you want a former fi ghter pilot with 65combat missions as your wingman and if business success is your target, take flight withWaldo’s book and earn your wings. You’ll never fly solo again.” —Jeffrey Gitomer, bestselling author of The Little Red Book of Selling “If you are serious about building trusting relationships and launching your business and lifeto new heights, then invest in yourself and buy this book.” —Keith Ferrazzi, author of the New York Times #1 bestseller Who’s Got Your Back “Authentic and inspirational, Never Fly Solo is a winning formula for successfulleadership that everyone in business should read.” —Howard Putnam, former CEO of Southwest Airlines and author of The Winds of Turbulence “Waldo does a superb job of applying to the business world the lessons he learned in hismilitary career. His excellent use of vignettes shows how standards and values areapplicable to leading an honorable life.” —General Ron Fogleman, U.S. Air Force Retired, former Chief of Staff, USAF “Waldo the Wingman knows the value of relationships and how to build realpartnerships that benefit everyone involved.” —Mark Sanborn, speaker and bestselling author of The Fred Factor and You Don’t Need a Title to Be a Leader Rob “Waldo” Waldmanunderstands one thing better than most businesspeople:You can’t reach your highest potential alone.You need wingmen—trusted partners—who canhelp you overcome obstacles, adapt to change, andprepare for success. A decorated former combatF-16 fighter pilot and now a successful entrepreneur,Waldman lives his life by this rule. Whether you’re a senior executive, mid-level manager,or new hire fresh out of college, your success dependson the mutual support of trusted associates. In NeverFly Solo, Waldo helps you maximize your relationshipsto reach your greatest potential. You’ll learn how to: Commit to the core wingman values ofintegrity, accountability, service, and excellence Transform your relationships with colleaguesinto interdependent partnerships for success Take courageous action and ask for helpwhen adversity strikes Communicate effectively in high-stresssituations Connect with your coworkers and customerson a deeper level Through compelling, real-world stories, Waldo relateshow his Air Force wingmen helped him overcomechallenges and become successful by teaching himlessons that work in an offi ce as well as in a cockpit. Like the world of aerial combat, today’s high-stakesbusiness world operates faster than the speed ofsound. Teamwork and trust are critical for thwartingthe missiles of fear, change, and risk that too oftensend even the most seasoned professional into adownward spiral. You can’t dodge these missiles alone. Never Fly Solois your flight plan for taking positive action that leadsto greater success. Find out more at www.neverflysolo.com. The author will donate a portion of the book's proceeds to veterans charities.
Download or read book Flying Solo written by Robert Gerrish and published by . This book was released on 2011 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. Flying Solo: How to go it alone in business gives you the tools you need to start your own venture, or totally rejuvenate one that's been ticking along for years. Combining tons of motivational and practical advice, it explores the habits and behaviours of successful soloists; explodes some of the myths of marketing, time management, online success and networking; and helps you thrive as a solo or micro business owner. Written in our familiar, upbeat style, this revisited version includes advice on mastering the online world, optimising your money'making potential and crafting a business that runs itself. Plus we've added even more case histories and real'life examples from our wonderful solo and micro business community.
Download or read book Shtick to Business written by Peter McGraw and published by Lioncrest Publishing. This book was released on 2020-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw--a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)--translates the genius and madness of the world's funniest people into powerful prescriptions for professional success. Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy: What Bill Murray and Groucho Marx know about career management. Why Dave Chappelle and Joan Rivers are a blueprint for brand building. What Tina Fey and Amy Poehler can teach you about leadership and teamwork. How Jerry Seinfeld's daily rituals made him the wealthiest comic alive. The insights in Shtick to Business will help you improve innovation and outsmart the competition. You'll build new skills--enhanced creativity, better decision-making, and a marketing mindset--to launch a business, tackle tough management problems, and build a serious career. And you'll never have to tell a joke.
Download or read book Ultimate Guide to Facebook Advertising How to Access 600 Million Customers in 10 Minutes written by Perry Marshall and published by Entrepreneur Press. This book was released on 2011-09-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads—the newest advertising categoy Creating a Facebook business and identity ”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!” —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing ”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’” —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com ”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.” -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books ”Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.” -Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible ”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.” - Ken McCarthy. The System Seminar, Tivoli NY ”The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community…and now, Perry’s new tome on Facebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you’d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry’s books are always essential. This one is perhaps more so than usual.” -John Carlton, the most respected and ripped-off veteran copywriter on the Web ”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.” -Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies ”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book. "Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising. “Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,’ but actually gaining new customers. “I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.” -Brad Geddes, author of Advanced Google AdWords ”One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy’ tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.’ It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.” -Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com ”Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider’ knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising. -Clate Mask, president, InfusionSoft ”Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he’s extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement.” - Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com "Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is!" —Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com
Download or read book Consulting Success written by Michael Zipursky and published by Consulting Success. This book was released on 2018-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more
