Download or read book Marketing for Parks Recreation and Leisure written by Ellen Lupia O'Sullivan and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Parks and Recreation written by and published by Venture Publishing (PA). This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Download or read book Countryside Recreation Site Management written by Ian Keirle and published by Routledge. This book was released on 2003-10-04 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.

Download or read book Financing Managing and Marketing Recreation Park Resources written by Dennis R. Howard and published by WCB/McGraw-Hill. This book was released on 1980 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Relevance of Marketing to Public Park Management written by Per William Nilsen and published by . This book was released on 1986 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trends in Outdoor Recreation Leisure and Tourism written by William C. Gartner and published by CABI. This book was released on 2000 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the issues and trends in outdoor, 'nature-based' recreation, leisure and tourism and explores the implications for public policy, planning, management and marketing. It is intended as supplementary reading for advanced students and is a useful reference tool.

Download or read book Marketing Fundamentals written by Jodi L. Rudick and published by . This book was released on 2009-01-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Analysis of the Use and Effectiveness of Public Recreation Marketing Communications written by Kenneth Richard Hammer and published by . This book was released on 1997 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Parks and Recreation written by Royal Australian Institute of Parks and Recreation. National Conference and published by . This book was released on 1982 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Recreation Planning Design Funding Marketing written by and published by . This book was released on 1984 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Public Leisure Organizations written by Saron Lynn Rohde and published by . This book was released on 1986 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing National Parks for Sustainable Tourism written by Stephen L. Wearing and published by Channel View Publications. This book was released on 2016-02-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

Download or read book Marketing Parks Recreation written by United States. National Park Service and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Promoting Therapeutic Recreation written by and published by . This book was released on 1993 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Kraus Recreation and Leisure in Modern Society written by Daniel D. McLean and published by Jones & Bartlett Learning. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Eighth Edition Of This Classic Textbook Continues To Provide A Detailed Overview Of The History, Developments, And Current Trends In Leisure Studies. It Has Been Heavily Revised To Reflect Recent Societal Changes And The Challenges That Face The Leisure-Services Industry In The 21St Century. Students Will Learn How Trends Such As Dramatic Shifts In Population Make-Up, The Impact Of Technology, And Marketing Affect Leisure-Service Systems And The Recreation And Park Professions. To Reflect These Trends, The Text Focuses On Ten Different Types Of Organizations, Ranging From Nonprofit Community Organizations Or Armed Forces Recreation To Sports Management And Travel And Tourism Sponsors.

Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.