Download or read book Marketing English Books 1476 1550 written by Alexandra da Costa and published by Oxford University Press. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman—as most did—that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts—including title-pages, prefaces, tables of contents, envoys, colophons, and images—the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
Download or read book BASICS OF MARKETING English written by Dr. Nilesh Rameshchandra Berad and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Download or read book English for Marketing and Advertising written by Sylee Gore and published by Oxford University Press, USA. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expanding series of short, specialist English courses for different professions, work skills, and industries.
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Download or read book Marketing English Books 1476 1550 written by Alexandra da Costa and published by Oxford University Press, USA. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Download or read book Digital Marketing English Edition written by Dr. Vishnu Shankar and published by Thakur Publication Private Limited. This book was released on 2023-03-14 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Digital Marketing (English Edition) Book For B.Com 4th Semester of U.P. State Universities
Download or read book Speak Better English Earn More Money BUSINESS SALES MARKETING ENGLISH FOR THE FOREIGN BORN written by Howard B. Rutstein and published by Lulu.com. This book was released on 2010 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Marketing English written by Navneet Singh and published by Navneet Singh. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a crucial function within businesses that involves activities aimed at promoting and selling products or services to customers. Here’s an overview of what marketing encompasses: Definition of Marketing: Marketing can be defined as the process of planning, executing, and managing activities that facilitate the exchange of goods or services between producers (companies) and consumers (customers). It involves understanding customer needs and preferences, developing products that meet those needs, determining pricing strategies, promoting products through various channels, and ensuring products are available to consumers at the right place and time. Key Elements of Marketing: Market Research: Gathering and analysing information about consumer needs, preferences, behaviours, and market trends to identify opportunities and make informed decisions. Product Development: Creating and designing products or services that satisfy customer needs and differentiate them from competitors’ offerings. Pricing Strategy: Determining the optimal pricing strategy based on market research, competitive analysis, cost considerations, and perceived value to customers. Promotion and Advertising: Developing promotional campaigns and advertising strategies to communicate product benefits, build brand awareness, and persuade customers to purchase. Distribution and Sales: Planning and managing the distribution channels (retailers, wholesalers, online platforms) to ensure products reach customers efficiently and are available where and when they are needed. Customer Relationship Management (CRM): Building and maintaining strong relationships with customers through personalized communication, customer service, and loyalty programs to enhance satisfaction and retention. Importance of Marketing: Business Growth: Effective marketing drives sales and revenue growth by attracting new customers, retaining existing ones, and expanding market reach. Competitive Advantage: Well-executed marketing strategies differentiate products or services from competitors and position the brand as a preferred choice in the market. Customer Insights: Market research and customer feedback obtained through marketing activities provide valuable insights for product improvement, innovation, and addressing changing market demands. Brand Building: Marketing builds brand equity by enhancing brand awareness, perception, and reputation among consumers, which influences purchasing decisions and supports long-term business success. Marketing Strategies: Digital Marketing: Utilizing online channels such as social media, search engine optimization (SEO), content marketing, and email campaigns to reach target audiences effectively. Segmentation and Targeting: Identifying specific customer segments with distinct needs and preferences, and tailoring marketing efforts to address those segments effectively. Integrated Marketing Communications (IMC): Coordinating various marketing channels and messages to deliver a unified and consistent brand experience across platforms. In summary, marketing is a dynamic and multifaceted discipline essential for businesses to understand, attract, satisfy, and retain customers. It plays a pivotal role in driving business growth, enhancing competitiveness, and building strong customer relationships in today’s competitive marketplace.
Download or read book The Brand of Print written by Andie Silva and published by BRILL. This book was released on 2019-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.
Download or read book The Global English Style Guide written by John R. Kohl and published by SAS Institute. This book was released on 2008-04-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global English Style Guide illustrates how much you can do to make written texts more suitable for a global audience. Accompanied by an abundance of clearly explained examples, the Global English guidelines show you how to write documentation that is optimized for non-native speakers of English, translators, and even machine-translation software, as well as for native speakers of English. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful. Author John Kohl also includes revision strategies, as well as caveats that will help you avoid applying guidelines incorrectly. Focusing primarily on sentence-level stylistic issues, problematic grammatical constructions, and terminology issues, this book addresses the following topics: ways to simplify your writing style and make it consistent; ambiguities that most writers and editors are not aware of, and how to eliminate those ambiguities; how to make your sentence structure more explicit so that your sentences are easier for native and non-native speakers to read and understand; punctuation and capitalization guidelines that improve readability and make translation more efficient; and how language technologies such as controlled-authoring software can facilitate the adoption of Global English as a corporate standard. This text is intended for anyone who uses written English to communicate technical information to a global audience. Technical writers, technical editors, science writers, and training instructors are just a few of the professions for which this book is essential reading. Even if producing technical information is not your primary job function, the Global English guidelines can help you communicate more effectively with colleagues around the world. This book is part of the SAS Press program.
Download or read book The English Grass Orchard and the Principles of Fruit Growing written by Arthur H. Hoare and published by . This book was released on 1928 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The Philanthropic Mind written by Chuck English and published by Dog Ear Publishing. This book was released on 2015-06-22 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Philanthropic Mind is based on dozens of candid interviews with Canada’s top philanthropists who share their personal stories and surprising insights. You will find the views of these accomplished Canadians instructive, intriguing, perhaps even validating, and certainly motivational. The Philanthropic Mind is a rare opportunity to learn from and be inspired by Canada’s most generous individuals – and to glean the real reasons behind some of their largest donations. It provides eye-opening perspectives for nonprofit professionals, board members and volunteers, as well as budding and seasoned philanthropists.
Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.
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