Download or read book Marketing for Entrepreneurs written by Frederick G. Crane and published by SAGE Publications. This book was released on 2021-08-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.

Download or read book Advances in Data Analytics for Influencer Marketing An Interdisciplinary Approach written by Soumi Dutta and published by Springer Nature. This book was released on with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing in 2021 written by Sruthi S, Bhawana Raghav, V.MURUGAN and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital marketing written by Dr M Ganesh Babu, Dr Mohan N J Monteiro and published by Archers & Elevators Publishing House. This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Download or read book The Future of Marketing is Digital written by Nasim Ahmmed and published by Nasim Ahmmed. This book was released on 2023-02-03 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take your marketing strategy to the next level? Discover why the future of marketing is digital and how you can stay ahead of the game!

Download or read book Beginner s Guide To The Digital Marketing written by Sukhdeep Singh and published by Sukhdeep Singh. This book was released on 2021-02-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing - Beginner's Guide To The Digital Marketing This Guide is one of the best when it comes to Digital Marketing If you want to make yourself perfect and looking to boost your existing Business, HERE YOU ARE AT THE RIGHT PLACE. Digital Marketing is Profitable Users are using the web to search and explore offers, make purchasing decisions. They took into account the opinions of their friends, user and other recommendation and provide awareness about the product. Online Marketing is an approach to gain and persuade customers that are using the web and devices constantly using. Thus it can reach and address the user at any time and anywhere. Digital Marketing is Measurable What worked, what didn’t? By observing how customers behave and measuring conversions based on resources, where users came from, we identify what works better and what works worse. So, with every investment, we can improve the performance of our marketing campaign and get a higher return. After Reading This Book You will become to aware about- How to get your website on the top page with SEO? How to grow your business with SMM strategies? How to use PPC to generate paid leads? Major Google Updates How to earn from your Social Accounts and Website with Affiliate Marketing? How to Create a Successful E-Mail Marketing Campaign? What is the Black hat and white hat SEO? And many more interesting topics only for you. - See more at: https://sukh4655.stores.instamojo.com/product/284561/beginners-guide-to-the-digital-marketing/#sthash.YelZmftD.dpuf

Download or read book A key of Digital Marketing written by Rohit Chouhan and published by Codesler. This book was released on 2023-01-17 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the author discusses the use of social media and digital media marketing as a means to promote products, services, or brands. It covers the various platforms available, such as Facebook, Instagram, Twitter, and YouTube, and provides strategies for creating effective campaigns and measuring their success. The book also examines the use of influencer marketing, data analytics, and other digital tools to enhance online marketing efforts. The book aims to provide readers with a comprehensive understanding of the digital landscape and how to use it to their advantage.

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Download or read book Exploring the Latest Trends in Management Literature written by Sudhir Rana and published by Emerald Group Publishing. This book was released on 2022-11-14 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the Latest Trends in Management Literature presents cutting edge literature reviews on the emerging concepts, theories, and research trends across management disciplines.

Download or read book Reinventing Business Practices Start Ups Sustainability written by Prof.Dr.V.Sasirekha and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Impartiality Disclosure on Brand Objectives for No and Multiple Product Endorsements written by Corina Oprea and published by Springer Nature. This book was released on 2023-05-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While influencers may simply use the Instagram disclosure label “Paid partnership with brand X”, others add additional messages or hashtags which express that the opinions voiced in Instagram posts are honest. This study examines how emphasizing “honest opinions” in sponsored and not sponsored Instagram posts affects consumers’ responses. Second, it explores if the influencers endorsing multiple products moderates the relationship between impartiality disclosure and credibility or ad perception. The results found that compared to the no disclosure condition, “This is not a sponsored post” diminishes consumers’ purchase intention. Further, it can support that perceived source credibility relates positively to purchase intention and that the use of “#honestopinion” diminishes advertising perception. A central finding is the existence of an indirect positive mediation effect of the impartiality disclosure “#honestopinion”, advertising disclosure and trustworthiness on purchase intention. Lastly, this study can support that a consumer’s attachment to an influencer has a positive impact on that consumer’s purchase intention.

Download or read book Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry IRTTHI 2024 written by Manish Sharma and published by Springer Nature. This book was released on 2024 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Anthology on Small Business Strategies for Success and Survival written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-06-25 with total page 1496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.

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