Download or read book Marketing Dynamics written by Brenda Clark and published by Goodheart-Wilcox Publisher. This book was released on 2013-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps as the starting point for advanced marketing concepts such as research and target markets. DECA activities are included.

Download or read book Marketing Dynamics Theory And Practice written by Rajagopal and published by New Age International Limited Publishers. This book was released on 2007-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.

Download or read book Long Short Market Dynamics written by Clive M. Corcoran and published by John Wiley & Sons. This book was released on 2007-02-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hedge funds are now the largest volume players in the capital markets. They follow a wide assortment of strategies but their activities have replaced and overshadowed the traditional model of the long only portfolio manager. Many of the traditional technical indicators and commonly accepted trading strategies have become obsolete or ineffective. The focus throughout the book is to describe the principal innovations that have been made within the equity markets over the last several years and that have changed the ground rules for trading activities. By understanding these changes the active trader is far better equipped to profit in today’s more complex and risky markets. Long/Short Market Dynamics includes: A completely new technique, Comparative Quantiles Analysis, for identifying market turning points is introduced. It is based on statistical techniques that can be used to recognize money flow and price/momentum divergences that can provide substantial profit opportunities. Power laws, regime shifts, self-organized criticality, phase transitions, network dynamics, econophysics, algorithmic trading and other ideas from the science of complexity are examined. All are described as concretely as possible and avoiding unnecessary mathematics and formalism. Alpha generation, portfolio construction, hedge ratios, and beta neutral portfolios are illustrated with case studies and worked examples. Episodes of financial contagion are illustrated with a proposed explanation of their origins within underlying market dynamics

Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Download or read book Dynamics of Competitive Advantage and Consumer Perception in Social Marketing written by Kapoor, Avinash and published by IGI Global. This book was released on 2013-08-31 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Download or read book Housing Market Dynamics in Africa written by El-hadj M. Bah and published by Springer. This book was released on 2018-03-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book utilizes new data to thoroughly analyze the main factors currently shaping the African housing market. Some of these factors include the supply and demand for housing finance, land tenure security issues, construction cost conundrum, infrastructure provision, and low-cost housing alternatives. Through detailed analysis, the authors investigate the political economy surrounding the continent’s housing market and the constraints that behind-the-scenes policy makers need to address in their attempts to provide affordable housing for the majority in need. With Africa’s urban population growing rapidly, this study highlights how broad demographic shifts and rapid urbanization are placing enormous pressure on the limited infrastructure in many cities and stretching the economic and social fabric of municipalities to their breaking point. But beyond providing a snapshot of the present conditions of the African housing market, the book offers recommendations and actionable measures for policy makers and other stakeholders on how best to provide affordable housing and alleviate Africa’s housing deficit. This work will be of particular interest to practitioners, non-governmental organizations, private sector actors, students and researchers of economic policy, international development, and urban development.

Download or read book Dojo Dynamics written by Jerry Beasley and published by . This book was released on 2008-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beasley....helps school owners and instructors balance the act of running a business with staying true to their students best interests" -- Back Cover.

Download or read book Marketing Dynamics written by Brenda Clark and published by Goodheart-Wilcox Publisher. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of marketing are explained in a lively manner and are illustrated throughout with engaging photographs and informative charts and diagrams. Learning is enhanced and extended through the review activities presented in each chapter.Vivid explanations and classic examples help students comprehend the fundamental concepts of marketing: identifying customers and markets, developing products and promotions, satisfying customers, and maintaining customer relationships. These basic concepts are presented through the Four Ps: Product, Place, Price, and Promotion. The role of technology and the Internet are also emphasized throughout the text and support materials.

Download or read book Microsoft Dynamics 365 AI for Business Insights written by Dmitry Shargorodsky and published by Packt Publishing Ltd. This book was released on 2024-03-29 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streamline your business operations by leveraging AI across key functions using practical examples and insightful case studies Key Features Uncover the practical applications of Dynamics 365 AI across sales, customer service, marketing, and finance Explore Dynamics 365’s integration with advanced AI tools such as OpenAI, Azure Open AI, and MS Copilot Learn from real-world examples and case studies Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIf there is one hot topic being discussed in every boardroom meeting today, it’s AI. With Microsoft Dynamics 365 AI proving to be a game-changer, it’s essential for business professionals to master this tool. Microsoft Dynamics 365 AI for Business Insights will help you harness AI across key business functions to streamline processes and enhance customer experiences. Written by a seasoned professional with 15+ years of experience, this book guides you through Dynamics 365 AI’s practical applications across sales, customer service, marketing, and finance departments. You'll learn how to enhance customer experiences, streamline sales processes, optimize marketing strategies, and improve financial forecasting. This book also explores the integration of generative AI tools such as OpenAI Service, Azure Open AI, language models, and Microsoft Copilot within the Dynamics 365 ecosystem. With real-world examples, case studies, and expert insights, you’ll discover the transformative potential of this powerful toolkit. As well as driving sales insights and implementing fraud protection, you’ll explore emerging AI trends, Microsoft's roadmap for Dynamics 365 AI, and the upcoming features. By the end, you’ll be all set to unlock new growth opportunities using Dynamics 365 AI. What you will learn Overcome common challenges in Dynamics 365 AI implementation with ease Delve into the practical applications of advanced generative AI tools Integrate cutting-edge tools such as OpenAI Service, Azure Open AI, language models, and Microsoft Copilot with Dynamics 365 AI Derive insights from real-world examples of successful AI implementation Discover best practices and strategies for leveraging AI to find useful business insights and enhance operations Explore Microsoft's roadmap for Dynamics 365 AI and the forthcoming trends in AI for business Who this book is for This book is for Dynamics 365 consultants, architects, and IT managers, willing to implement AI in their organizations. Business consultants advising on business technology, especially those focused on Microsoft Dynamics 365, will find it useful for enhancing their skills. A basic understanding of Microsoft Dynamics 365 and its suite of business applications will be beneficial as the book’s focus is on implementing the tool’s AI modules. Familiarity with the principles of artificial intelligence and how it is applied in a business context will also be helpful.

Download or read book Marketing Dynamics written by Prasad A. Naik and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Dynamics: A Primer on Estimation and Control provides an introduction to the estimation and control of dynamic marketing models. It introduces dynamic models in discrete- and continuous-time, scalar and multivariate settings, with observed outcomes and unobserved states, as well as random and/or time-varying parameters. It exemplifies how various dynamic models can be cast into the unifying state space framework, the benefit of which is to use one common algorithm to estimate all dynamic models. Marketing Dynamics: A Primer on Estimation and Control then focuses on the estimation part, answering questions about the sales elasticity of advertising, sales lift due to price promotion, and short-term sales forecasting. The estimation relies on two principles - Kalman filtering and the likelihood principle. Next, the primer elucidates the control part answering questions about how much managers should spend on advertising over time and across regions, best promotional timing and depth, and optimally responding to competing brands' actions. The control part relies on the maximum principle and the optimality principle. Finally, the primer presents three examples on the application of optimal control, differential games, and stochastic control theory to marketing problems, and illustrates how to discover novel insights into managerial decision-making.

Download or read book Disequilibrium Growth and Labor Market Dynamics written by Carl Chiarella and published by Springer Science & Business Media. This book was released on 2000-03-16 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a review which presents both a basic science and clinical perspective on neuroprotective approaches to acute and chronic neurodegenerative conditions. Experts from both fields review current areas of neuroprotection. The book describes basic science discovery in stroke research and the application of such research within the pharmaceutical industry leading to the development of neuroprotective drugs.

Download or read book Machine Learning with Dynamics 365 and Power Platform written by Aurelien Clere and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply cutting-edge AI techniques to your Dynamics 365 environment to create new solutions to old business problems In Machine Learning with Dynamics 365 and Power Platform: The Ultimate Guide to Apply Predictive Analytics, an accomplished team of digital and data analytics experts delivers a practical and comprehensive discussion of how to integrate AI Builder with Dataverse and Dynamics 365 to create real-world business solutions. It also walks you through how to build powerful machine learning models using Azure Data Lake, Databricks, Azure Synapse Analytics. The book is filled with clear explanations, visualizations, and working examples that get you up and running in your development of supervised, unsupervised, and reinforcement learning techniques using Microsoft machine learning tools and technologies. These strategies will transform your business verticals, reducing costs and manual processes in finance and operations, retail, telecommunications, and manufacturing industries. The authors demonstrate: What machine learning is all about and how it can be applied to your organization's Dynamics 365 and Power Platform Projects The creation and management of environments for development, testing, and production of a machine learning project How adopting machine learning techniques will redefine the future of your ERP/CRM system Perfect for Technical Consultants, software developers, and solution architects, Machine Learning with Dynamics 365 and Power Platform is also an indispensable guide for Chief Technology Officers seeking an intuitive resource for how to implement machine learning in modern business applications to solve real-world problems.

Download or read book Exploring the Dynamics of Consumerism in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2019-01-11 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Download or read book Mastering Microsoft Dynamics 365 Customer Engagement written by Deepesh Somani and published by Packt Publishing Ltd. This book was released on 2019-02-28 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide packed with the latest features of Dynamics 365 for customer relationship management Key FeaturesCreate efficient client-side apps and customized plugins that work seamlesslyLearn best practices from field experience to use Dynamics 365 efficientlyUnleash the power of Dynamics 365 to maximize your organization’s profitsBook Description Microsoft Dynamics 365 is an all-in-one business management solution that's easy to use and adapt. It helps you connect your finances, sales, service, and operations to streamline business processes, improve customer interactions, and enable growth. This book gives you all the information you need to become an expert in MS Dynamics 365. This book starts with a brief overview of the functional features of Dynamics 365. You will learn how to create Word and Excel templates using CRM data to enable customized data analysis for your organization. This book helps you understand how to use Dynamics 365 as an XRM Framework, gain a deep understanding of client-side scripting in Dynamics 365, and create client-side applications using JavaScript and the Web API. In addition to this, you will discover how to customize Dynamics 365, and quickly move on to grasp the app structure, which helps you customize Dynamics 365 better. You will also learn how Dynamics 365 can be seamlessly embedded into various productivity tools to customize them for machine learning and contextual guidance. By the end of this book, you will have mastered utilizing Dynamics 365 features through real-world scenarios. What you will learnManage various divisions of your organization using Dynamics 365 customizationsExplore the XRM Framework and leverage its featuresProvide an enhanced mobile and tablet experienceDevelop client-side applications using JavaScript and the Web APIUnderstand how to develop plugins and workflows using Dynamics 365Explore solution framework improvements and new field typesWho this book is for Mastering Microsoft Dynamics 365 Customer Engagement is for you if you have knowledge of Dynamics CRM and want to utilize the latest features of Dynamics 365. This book is also for you if you’re a skilled developer looking to move to the Microsoft stack to build business solution software. Extensive Dynamics CRM development experience will be beneficial to understand the concepts covered in this book.

Download or read book Marketing Dynamics written by Jane Coe and published by Goodheart-Willcox Pub. This book was released on 2009-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activities are designed to help students review content and develop critical thinking skills. Each chapter contains these activities: vocabulary, application, and math.

Download or read book Customer Oriented Marketing Strategy written by Tevfik Dalgic and published by Business Expert Press. This book was released on 2013-03-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.

Download or read book Teachers as Tutors Shadow Education Market Dynamics in Georgia written by Magda Nutsa Kobakhidze and published by Springer. This book was released on 2018-08-10 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The so-called shadow education system of private supplementary tutoring has become a global phenomenon but has different features in different settings. This book explores the ways in which teacher-tutors’ beliefs, social norms, ideals about professionalism, and community values shape their economic decisions in the informal shadow education marketplace. Through theoretical lenses of economic sociology and anthropology, this study uncovers strong social and moral embeddedness of the shadow education market in social relationships, cultural norms and moralities in post-Soviet Georgia. The book questions some of the basic assumptions that the predominant neoliberal discourse promotes worldwide. The book is based on Kobakhidze’s PhD dissertation, which won the Comparative and International Education Society (CIES) Gail P. Kelly Outstanding Dissertation Award. “[A] theoretically innovative and substantively enlightening account of shadow schooling in Georgia... A landmark achievement.” Roger Dale, University of Bristol “... an important and timely topic ... addressed with exceptional thoroughness. It constitutes a solid piece of academic work and clearly makes a significant contribution to the field of shadow education.”Heidi Biseth, University College of Southeast Norway, Chair of Gail P. Kelly Award Committee in 2017 “...through robust critical analysis, Kobakhidze invites a humanistic re-visioning of economy and society.“ Ora Kwo, The University of Hong Kong