Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Information and Communication Technologies in Tourism 1999 written by Dimitrios Buhalis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last couple of years we learned that infonnation and communication technologies have to be seen as key factors for the success in various industries. Especially in tourism it became evident, that missing the developments in this sector could not only be fatal for the unfolding of the businesses, but also unrenouncable in order to withstand in competition. The objective of ENTER is to show the chance that infonnation technology offers for all participants in the touristic competition to act successfully in permanently changing infonnation environments. It reflects the important role of infonnation technologies in this field. Within the last six years ENTER united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and infonnation technology. The conferences scope is to provide an international platfonn to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The various points of view of all the participants in workshops, reports and discussions always lead to most interesting perceptions.
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Download or read book EIU Business Report written by and published by . This book was released on 1995 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book European Specialist Publishers Directory written by Sarah M. Hall and published by Gale Cengage. This book was released on 1993 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference provides information on European companies publishing valuable new books on subjects such bibliography, natural science, Middle Eastern studies, the environment and other areas not covered by more general publishers. It covers 4000 specialized European publishers in 25 countries, including the EEC and the rest of Europe, Scandinavia and Eastern Europe. Entries are arranged alphabetically under one or more of 50 specialized areas, including architecture and design, education and textbooks, science fiction and women's studies. Details provided include: complete contact information; ownership; imprints; distributors; number of employees; number of titles published each year; and language(s) of publication.
Download or read book LEV written by and published by . This book was released on 1999 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing directo e interactivo written by Josep Alet and published by ESIC Editorial. This book was released on 2007-12-10 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Directo e Interactivo es el manual de referencia para profesionales y para estudiantes que estábamos esperando en este campo actual y fundamental del marketing actual y del futuro. A la garantía de su anterior libro como manual de referencia en marketing directo en España, ahora añade los cambios del entorno en medios, tecnología y comportamiento del consumidor, con una estructuración muy clara y con ejemplos de máxima actualidad. Profundiza en las bases necesarias para el éxito, como guía útil de cómo captar y cultivar clientes con campañas eficaces y funcionamiento impecable de la empresa, a medida de sus necesidades y deseos cada vez mayores. “Este gran Maestro nos cuenta en su libro ‘La esencia’, lo que hay que aplicar en el día a día en cada una de nuestras empresas.” Elena Gómez, Presidenta de la Federación de Comercio Electrónico y Marketing Directo “Como buen gurú, ha sabido ver el presente e interpretar el futuro con un gran sentido común.” Ricardo Goizueta, Director General de Comercio y electrónico y venta a distancia de El Corte Inglés “Su experiencia insuperada en marketing directo integrado y marketing relacional convierten a Josep Alet en la persona más calificada para ser nuestro guía. Así lo atestiguan sus libros anteriores, cuyas recetas se han convertido en referencia obligada para todos los que queremos triunfar en los complejos mercados de hoy en día”. Joost Van Nispen, Presidente de ICEMD El autor: Presidente de Marketingcom, agencia consultora en marketing y ventas con oficinas en Barcelona, Madrid y Lisboa. Reconocida por su metodología de Clientización© y Visión Cliente©. Autor de los libros “Cómo obtener clientes leales y rentables. Marketing relacional”, “Marketing eficaz.com. Cómo integrar internet en su empresa para conseguir más clientes y beneficios” y “Marketing Directo Integrado. Cómo crear y fidelizar clientes creciendo con rentabilidad”
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Download or read book Marketing Directo E Interactivo 2 Edic written by Josep Alet and published by ESIC Editorial. This book was released on 2011-09 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing directo e interactivo, 2a edición es el manual de referencia para profesionales y para estudiantes que estábamos esperando en este campo actual y fundamental del marketing actual y del futuro. A la garantía de su anterior libro como manual de referencia en marketing directo e interactivo en España, ahora añade la explotación de las redes sociales, el marketing móvil y el marketing viral, con una estructuración muy clara y con ejemplos de máxima actualidad. Profundiza en las bases necesarias para el éxito, como guía útil de cómo captar y cultivar clientes con campañas eficaces y funcionamiento impecable de la empresa. «Este gran Maestro nos cuenta en su libro ‘La esencia’, lo que hay que aplicar en el día a día en cada una de nuestras empresas. Si estás leyendo este libro, ¡Enhorabuena!, has elegido bien, porque el presente y el futuro del marketing van por aquí». Elena Gómez Presidenta de la Asociación Española de la Economía Digital (Adigital) «Como buen gurú, ha sabido ver el presente e interpretar el futuro con un gran sentido común». Ricardo Goizueta Director general de comercio electrónico y venta a distancia de El Corte Inglés El autor: Presidente de Marketingcom, agencia consultora en marketing y ventas con oficinas en Barcelona, Madrid y Lisboa. Reconocida por su metodología de Clientización© y Visión Cliente©. Reconocido como uno de los máximos expertos en su especialidad, articulista reputado y conferenciante de prestigio internacional. Ha asesorado a empresas punteras en la definición e implantación de estrategias de marketing relacional en todo tipo de sectores. Entre otras marcas, destacan Almirall, Bayer, BBVA, Cortefiel Direct Seguros, Endesa, Fagor, Fortuna, IBM, Kellogg’s, Nissan, Pyrénées, Renault, Rumbo, Vodafone, y Wolters Kluwer. Índice: Parte A: Introducción y contexto.- Marketing directo e interactivo, con el cliente, al poder.- Estrategia y marketing directo.- Parte B: Las variables básicas.- Creación y explotación de bases de datos.- La oferta.- Creatividad.- Los medios y el marketing directo.- Parte C: Generación de la comunicación más eficaz en cada medio.- Campañas por correo.- Generación de respuesta en medios impresos.- Medios electrónicos clásicos.-Campañas de telemarketing.- Parte D: Construcción y desarrollo de un web site de éxito.- Generación de tráfico on line al web site.- Emailing. Explotación eficaz del correo electrónico.- El marketing viral.- Marketing con redes sociales.- Marketing móvil.- El comercio electrónico.- Parte E: Análisis económico y financiero en marketing directo.- Tests.- Parte F:Fulfillment y servicio al cliente eficaz.- Plan integrado de captación al cultivo eficaz de clientes.- Recursos de referencia.
Download or read book Collection of Essays by Legal Advisers of States Legal Advisers of International Organizations and Practitioners in the Field of International Law written by United Nations. Office of Legal Affairs and published by United Nations Publications. This book was released on 1999 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed radically since 1989, when the General Assembly declared the period from 1990 to 1999 as the United Nations Decade of International Law. During that time, the international community claimed some major achievements as reflected by the adoption of conventions and treaties. This publication presents a collection of essays from legal advisers of States and international organizations, all of whom are among those committed to promoting respect for international law. Their contribution provides a practical perspective on international law, viewed from the standpoint of those involved in its formation, application and administration.
Download or read book Compendium of Sanitation Systems and Technologies written by Elizabeth Tilley and published by . This book was released on 2014 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Televisi n social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Download or read book Urban Resilience in a Global Context written by Dorothee Brantz and published by transcript Verlag. This book was released on 2020-10-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Resilience is seen by many as a tool to mitigate harm in times of extreme social, political, financial, and environmental stress. Despite its widespread usage, however, resilience is used in different ways by policy makers, activists, academics, and practitioners. Some see it as a key to unlocking a more stable and secure urban future in times of extreme global insecurity; for others, it is a neoliberal technology that marginalizes the voices of already marginal peoples. This volume moves beyond praise and critique by focusing on the actors, narratives and temporalities that define urban resilience in a global context. By exploring the past, present, and future of urban resilience, this volume unlocks the potential of this concept to build more sustainable, inclusive, and secure cities in the 21st century.
Download or read book Migrating to Opportunity written by Mauro Testaverde and published by World Bank Publications. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgements -- Overview -- Workers in southeast Asia are on the move -- Migration in ASEAN -- The determinants of migration in ASEAN and the importance of labor mobility costs -- The impacts of migration in ASEAN -- Trade integration and labor mobility in the ASEAN economic community -- Migration policy in the ASEAN region -- Reducing migration costs in ASEAN -- List of figures
