Download or read book Le r seau social d entreprise written by Garnier Alain and published by Lavoisier. This book was released on 2011-05-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Après avoir envahi le web, les réseaux sociaux partent désormais à la conquête de l'entreprise. Ces nouveaux outils se révèlent être de véritables leviers stratégiques au service des organisations. Cet ouvrage analyse les enjeux de cette nouvelle mutation pour les entreprises. Il pose les questions-clés avant d'envisager un projet de réseau social d'entreprise (RSE) et la méthodologie de mise en place qui l'accompagne. Les changements imposés par son implémentation sont étudiés dans leur dimension technique (système d'information) et dans leur dimension humaine (accompagnement, conduite du changement auprès des utilisateurs et questions juridiques). Le réseau social d'entreprise présente également différents retours d'expérience et dresse un panorama des principaux éditeurs et de leur solution, apportant ainsi des exemples concrets et des pistes de réflexion nécessaires à l'appréhension de ces nouveaux usages d'entreprise.
Download or read book Les mots cl s du marketing Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2010-02-26 with total page 875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Download or read book Interpreting French written by Margaret Lang and published by Taylor & Francis. This book was released on 2001 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This language course uses liaison interpreting to teach spoken French to advanced students. Designed to provide an alternative to conversation classes, it is a highly effective aid to language acquisition and consolidation. Interpreting French will improve students' confidence in speaking and discussing a wide variety of contemporary topics. Students learn a range of transferable skills including: * oral proficiency in French and English* presentation skills* linguistic flexibility* cross-cultural awareness. Interpreting French is ideal for those who have not taught interpreting before. The pack includes: * A Tutor's Book: how to make lessons a success, with notes on class design, preparation, feedback and assessment* Student Handouts: a wealth of photocopiable resources for use in and outside the classroom* Audio Cassettes: six hours of dialogues for practice and revision.
Download or read book Communications Strategies written by and published by . This book was released on 1998 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book World Databases in Management written by C. J. Armstrong and published by Bowker-Saur. This book was released on 1995 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subject coverage: general administration & management, consumerism, economics, marketing, PR & advertising
Download or read book A Question of Balance written by Task Force on the Canadian Magazine Industry and published by Le Groupe de travail. This book was released on 1994 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document presents the report and recommendations of the Task Force on the Canadian Magazine Industry. The mandate of the Task Force was to review federal measures to support the Canadian magazine industry with a view to making recommendations that will enable it to carry through effectively on its policy objective of ensuring that Canadians have access to Canadian information and ideas through genuinely Canadian magazines.
Download or read book La vie priv e l re du num rique written by REY Bénédicte and published by Lavoisier. This book was released on 2012-09-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: La démocratisation de l'informatique, puis des usages de l'internet, de la téléphonie mobile, ou plus récemment d'autres objets communicants génèrent une profusion de traces numériques gardant en mémoire les actions des usagers. Approuvé par certains qui y voient l'opportunité d'améliorer la sécurité publique, la relation marchande ou encore leur propre confort quotidien, ce constat fait craindre à d'autres l'avènement d'une société de la surveillance érodant le respect de la vie privée. Cet ouvrage étudie la notion d'espace privé à l'ère du numérique. Il montre comment les changements technologiques, de services et d'usages redéfinissent l'acceptation traditionnelle de la vie privée fondée sur des normes, et comment, en complément du dispositif normatif existant, des modalités de régulation appropriables par les individus sont envisagées.
Download or read book Biblio 1992 written by and published by . This book was released on 1991 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting useful comparative information on EC member countries culled from recent acquisitions of the Commission's Central Library.
Download or read book Aanwinsten van de Centrale Bibliotheek Queteletfonds written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 1998 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Directories in Print written by and published by . This book was released on 2004 with total page 1710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Performance Report for the Period Ending March 31 written by Atlantic Canada Opportunities Agency and published by . This book was released on 2005 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annuaire de la Recherche written by Canada. Agriculture and Agri-Food Canada. Research Branch and published by . This book was released on 1993 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
