Download or read book Marketing Differences Between Traditional Airlines and Low cost Airlines in Europe written by Nils Kernchen and published by GRIN Verlag. This book was released on 2007-08 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, ESG Management School, Paris, 33 entries in the bibliography, language: English, abstract: European Media is writing daily articles about the situation of the European airline business. The European airline market is, at the moment, with all the important changes and actual turbulences, the most dynamic industry sector. Some of these changes are: The creation of new low-cost airlines in Europe, like Germanwings (Germany), Volareweb (Italy), and Sky Europe (Slovakia); The disappearance and bankruptcy of airlines, such as V-Bird (Netherlands) and Swissair; Air France merges with KLM to become the worlds biggest airline group; A significant increase of purchases of airplanes by Arabic airlines. This thesis focuses on the low-cost airlines, which arrived in Europe during the last 10 years and changed micro and macro environment of the airline business. Low-cost airlines like Ryanair and EasyJet make big profits while Alitalia, British Airways, Air France, and Lufthansa are having enormous problems. The general opinion is that low-cost airlines are successful because of its lower cost in production, and therefore of its lower price they can offer to the customers. The thesis will show that the cost factor is not the only reason for the success of low-cost airlines: "Being cheap is not enough" The objective of the thesis is to find other reasons which explain the success of low-cost airlines by analysing the marketing development of European low-cost airlines with its strategies, positioning, customer satisfaction etc. Of special interest: The question how the low-cost trend changes the marketing and the behaviour of the traditional airlines and how do the customers react. As reaction to this trend the traditional airlines are reducing at the moment costs in salary, distribution, maintenance etc. to survive. Th

Download or read book Low Cost Carriers Business Model Impacts of Its Expansion and Challenges written by Veronika Minkova and published by GRIN Verlag. This book was released on 2011-10 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Economics - Micro-economics, grade: 1,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: Across a wide range of industries traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals. A vivid example from aviation is the Low Cost Carriers. Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition. This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon Low Cost Airlines. European Low Cost Airlines have changed people's leisure and travel habits, opening up direct services between city pairs that were not available before. The present thesis aims at analysing the European Low Cost Carriers (LCCs) business model from the perspective of its rapid expansion on the air travel market. In conjunction with the liberalisation of commercial aviation the LCCs' impacts on the European community have been identified in line with the sustainable transport concept recognized as a common goal in the two European Commission's strategic documents: Lisbon Agenda and European Sustainable Development Strategy. The European low cost model is examined in terms; its business model and strategic positioning; the LCCs' positive and negative impacts after its rapid growth; the sector dynamics and its long term sustainability. This LCC multi-dimensional view imposes the main questions of the current work in search for broad analysis of the LCCs trend: "What are the essential characteristics of the LCCs business model?";" How it affects the EU community?"; and "What driving forces stand behind the LCCs model?". The thesis sets itself the following sub-objectives and attempts to answer their corresponding questions: - Overview of the European

Download or read book Low Cost Carriers Business Model Impacts of its Expansion and Challenges written by Veronika Minkova and published by GRIN Verlag. This book was released on 2011-10-27 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Economics - Micro-economics, grade: 1,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: Across a wide range of industries traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals. A vivid example from aviation is the Low Cost Carriers. Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition. This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon Low Cost Airlines. European Low Cost Airlines have changed people’s leisure and travel habits, opening up direct services between city pairs that were not available before. The present thesis aims at analysing the European Low Cost Carriers (LCCs) business model from the perspective of its rapid expansion on the air travel market. In conjunction with the liberalisation of commercial aviation the LCCs’ impacts on the European community have been identified in line with the sustainable transport concept recognized as a common goal in the two European Commission’s strategic documents: Lisbon Agenda and European Sustainable Development Strategy. The European low cost model is examined in terms; its business model and strategic positioning; the LCCs’ positive and negative impacts after its rapid growth; the sector dynamics and its long term sustainability. This LCC multi-dimensional view imposes the main questions of the current work in search for broad analysis of the LCCs trend: “What are the essential characteristics of the LCCs business model?”;” How it affects the EU community?”; and “What driving forces stand behind the LCCs model?”. The thesis sets itself the following sub-objectives and attempts to answer their corresponding questions: - Overview of the European civil aviation industry prior deregulation (until 1988): How the industry was regulated and by whom? - Tracing the European air travel industry’s liberalisation: What kind of regulatory changes have been introduced in European civil aviation after 1988? - Consequences of the deregulation processes on the air travel market: What were the outcomes of the air transport industry’s liberalisation and prerequisites for LCCs emergence? - Introduction of the first European LCCs: How the European LCCs emerged? - Analysis of the LCCs competitive and cost advantages: What are the LCCs’ cost advantages and their determinants? [...]

Download or read book Handbook of Low Cost Airlines written by Sven Gross and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applied Strategic Marketing written by Karel Jan Alsem and published by Routledge. This book was released on 2019-03-08 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process.

Download or read book Marketing for services theoretical aspects and practical examples from European low fare airlines written by Andreas Klein and published by GRIN Verlag. This book was released on 2007-02-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Applied Sciences Essen, course: International Management, language: English, abstract: Introduction In recent years, a growing economic importance of services especially in western countries could be observed. This increasing importance of the service sector will continue. It is predicted that a positive balance of additional employment in the next years will only be reached in the service sector. One practical example for the growing importance of services is the European aviation industry. Formerly exclusively dominated by a small number of state-aided airlines, the liberalisation of the industry during the 1990s’ was the starting point for a new era in the aviation industry. The airlines had to face competition and an innovative new sector developed itself to meet the customer needs by offering flights for affordable prices. In 2010 it is expected that the share of low fare air traffic in Europe will reach over 40%. The no-frills-concept of low fare airlines also generated new demand. In 2002 59% of the passengers of low fare airlines would not have travelled by air if the cheap tickets would not have been available. Goals of this study and Approach This study will describe the special characteristics of services and the requirements for marketing activities in the service sector compared to other areas. Thereby, special attention will be paid to low fare airlines, which have contributed to the increasing importance of the service sector in general and the aviation service sector in particular due to the reasons already mentioned. Firstly, the required terms in the context of service marketing will be described and different theoretical approaches will be presented. Several possibilities to define the main terms in the context of this case study will be given. Secondly, the special requirements of service marketing will be shown and compared to the marketing of products. Thirdly, the history and current situation of the low fare airline business will be shown and explained. Afterwards, the special challenges in the marketing of low fare airlines will be discussed. Solutions and possible approaches for a successful marketing of low fare airlines will be presented. The main focus will be on the expansion of the classical marketing mix, i.e. the 3 P people, physical facilities and process management. Finally, a brief outlook will be given which describes possible future developments and highlights several important fields, to which companies should pay attention.

Download or read book Ryanair and Its Low Cost Flights in Europe written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-06 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, 19 entries in the bibliography, language: English, abstract: The purpose of this report is to provide a Marketing Plan for Ryanair, which is developed to strengthen the company's position in the market. It is precisely tailored to the company's actual organizational situation and its market environment. The report deals with analyses of Ryanair Holdings plc and its core business - low cost flights - with regards to get a status of its performance and the actual market situation in order to develop a suitable and successful marketing strategy. Ryanair offers low cost passenger flights within Europe. The airline serves short haul, point-to-point routes between Ireland, the UK and Continental Europe. Our idea is it to keep the product as simple as possible. Passengers travel ticketless without any frills in one class without any seat - it is simple air transportation from A to B. The external environment in Europe favors Ryanair and the entire low-cost airline market with an air traffic growth of up to 20%. Regarding the competitive environment Ryanair - with a clear strategy and structure - gains in importance and already became the market leader in the intra-European low-cost airline market - closed-packed with Easyjet and followed by Air Berlin. With its 35 Mio passengers in 2006 and an excellent profitability on a high level of 20% is growing healthy and shows strong financial reserves of more than 2 billion. Our customer is anyone within Europe in the age between 15 and 64, who wants to save money and still be able to travel by air to attractive destinations. This awareness of different passenger types requires marketing campaigns that cover all categories of potential customers. With this in mind we develope

Download or read book The Low Cost Carrier Worldwide written by Sven Gross and published by Routledge. This book was released on 2016-02-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low Cost Carriers (LCCs) have become an integral part of today's air transport and tourism industries. Originating in the United States, the low-cost concept has subsequently been adopted by airlines on all continents. LCCs in Europe and North America, and to some extent in Asia, have already been well covered by academic literature. However, scientific publications on the topic of LCCs in Africa, Latin America, the Middle East, Australia and New Zealand are scarce. This volume provides the first comprehensive overview of developments, the legal framework and the current situation of the low-cost carrier phenomenon across the globe. It contains a dozen chapters, each dedicated to a region, all written by highly experienced and renowned experts from around the world. The Low Cost Carrier Worldwide is written primarily for upper-level undergraduate and postgraduate students, as well as researchers and practitioners within the fields of aviation, transport and tourism.

Download or read book Low Cost Carriers written by Stephen Ison and published by Routledge. This book was released on 2017-07-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost carriers (LCCs) represent one of the most exciting and dynamic yet often contentious developments in recent commercial aviation history. Formed as a direct result of policies of airline deregulation and liberalisation that were initiated in the United States in the late 1970s before being implemented in certain European, Australasian, Latin American and other world markets from the mid-1990s onwards to encourage competition, LCCs have been responsible for progressively reconfiguring the spatial patterns, operational practices and passenger experiences of flight. In the process, they have enabled growing numbers of people to fly to more places, more frequently, and at lower cost than had been previously possible. In so doing, however, they have generated a number of socio-economic and environmental challenges. The 23 essays included in this volume provide a detailed insight into the emergence, expansion and evolution of the low cost carrier sector worldwide. The volume covers deregulation and liberalisation of the global airline sector, the business models and operating characteristics of low cost carriers, the changing nature of the airline/airport relationship, LCC network characteristics, issues of pricing and competition and the current impacts and likely future trajectories.

Download or read book The Airline Industry written by and published by Emerald Group Publishing. This book was released on 2006 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in crisis (Continental Airlines), and also airlines which have excelled at expansion during this turbulent time such as Easyjet and Ryanair, and offers examples of successful strategies previously used. The collection also features interviews with high-profile figures from airlines such as Go!, Qatar Airways and SWISS International Airlines.

Download or read book Collective Entrepreneurship in the Contemporary European Services Industries written by Paloma Fernández Pérez and published by Emerald Group Publishing. This book was released on 2023-07-11 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collective Entrepreneurship in the Contemporary European Services Industries provides a historical account and a managerial approach on how companies in the service industry have grown, innovated, and internationalised along the last centuries in Western Europe.

Download or read book Cleared for Take Off written by Thomas C. Lawton and published by Routledge. This book was released on 2017-03-02 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition in air transport has been transformed by industry liberalization initiatives, resulting in the emergence of a wide array of new airline start-ups. Restrictions on low fares have been removed, uniform control requirements have been established, and legislation has facilitated the proliferation of low-fare carriers and competition. The new breed of independent low-fare airlines (LFAs) use market freedoms to shake up the industry's competitive dynamics and offer the customer the alternative of low prices and basic service. A successful low fare business model requires a ruthless and relentless focus on cost cutting and increased operational productivity, combined with an ability to generate and maintain a cash surplus and a cautious but steady fleet and route network expansion. The mastery of these techniques has made Southwest and Ryanair industry leaders, but others such as EasyJet also have a proven record of profitability and market growth, despite not always being the lowest cost or price providers. In this comprehensive and topical study the author systematically provides: · a step-by-step approach to understanding the conditions and choices shaping airline competitiveness, and an assessment of the nature of the low fare market · a comprehensive study of the low fare airline sector's evolution and growth and arguments as to why the European low fare industry is here to stay despite the inevitability of a shake out (reminiscent of the early 1980s in the USA). · unique insights into the success of low fare market leaders in Europe, North America and Australasia and an examination of the experience of US new entrants in the post-deregulations era, to discern strategic lessons for their counterparts; · critical perspectives on strategic management principles and practices in modern airline companies, discussing strategies for survival, and comparing competitive strategies for the main low fare airlines and their limitations; · key reasons for the robustness of the low fare business model during industry crises The book also determines the conditions and strategies that shape sustainable advantage for LFAs in highly competitive deregulated markets where established airlines seek to force out new entrants and considerable political interference remains. Moreover, the book considers why, during the airline industry crisis of late 2001, the market capitalizations of low fare leaders held steady in the wake of the US terrorist attacks, while the major carriers on both sides of the Atlantic were decimated. Cleared for Take-Off is essential reading for airline executives, aerospace manufacturers, regulatory and government transportation agencies, researchers or students of aviation management, transport studies, the travel industry and/or corporate strategy.

Download or read book The Economics of Tourism Destinations written by Guido Candela and published by Springer Science & Business Media. This book was released on 2012-06-30 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing to more than 10% of the European Union’s GDP, research and teaching at the university level has only recently grown to a considerable level, and the field still lacks a firm research methodology. This book approaches tourism economics as an applied field of study in which tourism markets are represented as imperfect markets, with asymmetric and incomplete information among agents, bounded rationality, and with a strong presence of externalities and public goods. The economic issues studied in the book are approached both intuitively, largely using examples and case studies, and formally, with mathematical formalizations in text boxes.

Download or read book Deregulation and the Airline Business in Europe written by Sean Barrett and published by Routledge. This book was released on 2009-05-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a longstanding expert in the field, this book examines the deregulation of the airline industry and the rise of low cost airlines, specifically the success of Ryanair as a key case study.

Download or read book Transatlantic aviation effects of easing restrictions on U S European markets report to congressional requesters written by and published by DIANE Publishing. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to the Air Transport System written by Milica Kalić and published by CRC Press. This book was released on 2022-09-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides deep insights into the operations and business of the air transport system, i.e., airlines, airports, and ATC/ATM (Air Traffic Control/Management). It reviews activities of the air transport operators, functions and processes, as well as the needs and requirements of users and customers in a simple and easy to understand way. A brief description of aviation history, the air transport system development and processes are followed by the elaboration of the aircraft’s elements, masses, payload-range diagrams, and balance. The fundamentals of airports and the ATC/ATM service providers and their contribution to the air transport system are also provided. Moreover, the most important elements in the airport and ATC/ATM system are examined, and the rules, regulations and simplified approaches to how these systems operate are described. The airlines play an important role in the air transport system as users of the airports’ and ATC/ATM service providers. Different business models are presented as well as the fundamentals of airline planning, operations and management (including passenger demand, market segmentation, scheduling, tariffs, alliances, and frequent flyer programs). Besides passenger transport, the book contains an overview and comprehensive guide of the air cargo transport by addressing the key issues such as: the current trends, market characteristics, unit load devices, cargo handling, air cargo documents, and transport of different kind of goods (perishable, live human organs, live animals, dangerous, heavy, etc.).

Download or read book Competition versus Predation in Aviation Markets written by Peter Forsyth and published by Routledge. This book was released on 2018-01-18 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to liberalization, there was little scope for predatory behaviour in the aviation market. However, following deregulation, new entrants sought to compete with entrenched incumbents. Low-cost carriers (LCCs) gained significant market share, which in turn provoked many different kinds of defensive response. Having put pressure on established carriers, low-cost airlines are themselves feeling the pressure of competition from new operators. While it is normal and natural for airlines to react to competition - modifying their services, the ways in which they offer them and their prices - when does aggressive commercial behaviour go too far and become predation? This book considers what exactly is meant by 'predation' in the aviation environment, and explores the strategies LCCs adopt in order to gain market share, as well as the strategies of the established airlines in response to competition from new entrants to the market. It also addresses the key question of what competition policy should do to ensure intensive competition. Competition versus Predation in Aviation Markets brings together contributions from around the world, from airlines, government agencies, leading academics and consultants, providing a wealth of perspectives on a business practice crucial to airline survival.