Download or read book Marketing des syst mes et services d information et de documentation written by Nozha Ibnlkhayat and published by PUQ. This book was released on 2005-03-28T00:00:00-05:00 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage se veut un traité pour l'enseignement et la pratique du marketing de l'information. Il permettra aux gestionnaires de ces systèmes et services de prendre les bonnes décisions en répondant aux questions classiques empruntées au domaine de la gestion des entreprises: Où sommes nous? Où allons-nous? Où voulons-nous aller? Quel effort désirons-nous y mettre? Comment voulons-nous y aller? Comment procéder?

Download or read book Marketing des syst mes et services d information et de documentation written by Nozha Ibnlkhayat and published by Sainte-Foy : Presses de l'Université du Québec. This book was released on 2005 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avec l'apparition des réseaux d'information électroniques, et plus particulièrement de l'Internet, les environnements interne et externe des organisations se sont transformés ; la demande pour les produits, les services et les activités des systèmes d'information a dès lors augmenté. Ce traité permettra aux gestionnaires des systèmes d'information et de documentation de mieux connaître les théories du marketing et de les appliquer dans le contexte qui leur est propre.

Download or read book Marketing des syst mes et services de l information et de documentation written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Libraries in a Web 2 0 World written by Dinesh Gupta and published by Walter de Gruyter. This book was released on 2011-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Download or read book e Learning for Management and Marketing in Libraries written by Daisy McAdam and published by Walter de Gruyter. This book was released on 2006-05-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributions to the conference held in Geneva in 2003, focus on the very latest approaches to 'e-Learning'. The power and enormous diversity of this medium, becomes apparent as experts from all over the world compare notes and raise a whole new range of issues. The reader can examine the presentations of the various practitioners, or go straight to the discussions at the end, for insights into what the future holds for teachers and students alike.

Download or read book Le marketing des services d information written by Eric Sutter and published by ESF éd.. This book was released on 1994 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Le marketing des services d information pour un usage de l information documentaire written by Éric Sutter and published by FeniXX. This book was released on 1994-01-01T00:00:00+01:00 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’information constitue l’une des clés du développement des organisations ; encore faut-il que la rencontre entre les sources ou les réservoirs d’information et leurs utilisateurs potentiels ait lieu au bon moment. Le marketing demeure encore mal connu des milieux de l’information et de la documentation, car souvent réduit à la publicité. Or, le succès d’un service d’information, traditionnel ou électronique, passe impérativement par la connaissance de la spécificité de cette matière qu’est l’information et par le respect de l’ensemble des étapes de la démarche, depuis la détection des attentes de la clientèle cible jusqu’à la mise en œuvre du mix et la phase d’évaluation. Cet ouvrage, commandé par le ministère de l’Enseignement Supérieur et de la Recherche, décrit séquentiellement les temps forts de la démarche et fait la synthèse des études parues jusqu’à présent dans le domaine. C’est aussi un guide riche en études de cas, en chiffres, en conseils pratiques. Il s’adresse aux étudiants et aux professionnels de l’information comme aux gens du marketing et aux managers des centres de documentation.

Download or read book Education and Research for Marketing and Quality Management in Libraries La formation et la recherche sur le marketing et la gestion de la qualit en biblioth que written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Download or read book Strat gie marketing des services d information written by Florence Muet and published by Editions du Cercle de La Librairie. This book was released on 2001 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Détaille la démarche stratégique indispensable au développement des services d'information, suivant une approche marketing. Chaque chapitre développe une étape de la phase d'analyse et de diagnostic puis de la phase stratégique et se conclut par un outil directement transposable sur le terrain.

Download or read book PASCAL written by and published by . This book was released on 1994 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Annual Report written by Canada. Passport Office and published by . This book was released on 1995 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Encyclopedia of Information Systems and Services written by and published by . This book was released on 1989 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Macrothesaurus for Information Processing in the Field of Economic and Social Development Fifth Edition written by OECD and published by OECD Publishing. This book was released on 1998-09-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a common vocabulary to facilitate the indexing, retrieval and exchange of development-related information.

Download or read book Trade marks Journal written by and published by . This book was released on 2000 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Le marketing des syst mes d information written by Guillaume Puiseux and published by Editions Eyrolles. This book was released on 2008 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'objet de cet ouvrage est de montrer comment les services informatiques des entreprises peuvent déployer des programmes internes de marketing de leurs propres prestations. Cet ouvrage aborde ainsi les services informatiques sous un angle nouveau de leur perception (comme un mai nécessaire ou comme une source d'avantage concurrentiel). Cette perception conditionne la gestion et la performance des systèmes d'Information ainsi que leur contribution a celle de l'entreprise. La perception doit donc être au cœur des préoccupations du personnel implique grâce aux outils du marketing des services : il ne suffit pas que les systèmes d'information ne soient créateurs de valeur, il faut aussi qu'ils soient perçus comme tels. L'auteur revisite les outils a la disposition des DSI (communication, gestion de projet, formation, gouvernance, architecture), pour les mettre en œuvre dans cette nouvelle perspective.

Download or read book Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality written by Jamil, George Leal and published by IGI Global. This book was released on 2013-09-30 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information value and quality can be considered an essential factor to evaluate both conceptual and practical contributions in organizational, technical, and scientific tasks and projects. It is important to effectively observe and implement these concepts in real organizational plans and efforts. Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality discusses the re-evaluation of the conceptual base of information value and quality found in different forms of media; and how these concepts can be analyzed in real applications and business scenarios. This book is a vital reference source for scholars, practitioners, IT specialists, and students interested in information and knowledge management.

Download or read book International Labour Documentation written by International Labour Office. Central Library and Documentation Bureau and published by . This book was released on 1996 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: