Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.
Download or read book Mensajes redondos written by Jordi Vilagut and published by Editorial Almuzara. This book was released on 2011-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje...), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.
Download or read book River The Machine written by Manuel Sbdar and published by Ediciones Granica. This book was released on 2018-01-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two headers in the area do not always score a goal. Goals, triumphs and sports successes are the result of an undecipherable, multivariable and very complex equation. However, there is not even a positive balancing of all those variables that secures that the ball strikes the net. There is always a fair amount of luck. Since we are talking about a zero-sum game – one wins and the other necessarily loses – success or failure cannot be exclusively measured according to sports results. Who would not like to win on Sunday? However, to win every Sunday on the game field is desirable – perhaps necessary – but not enough. As it also is not enough having a surplus balance every year. We have created a model of indicators and analysis to measure and understand the management of the passing years, by connecting the management to the sports results and the social initiatives. Intentions without management are nothing but intentions, but management without results is nothing but management. In this book we have focused on the interpretation of three elements as an indivisible unit: Cups, Surplus and Social Commitment, an ideal formulation for a perfect equation.
Download or read book DISCULPEN LAS MOLESTIAS written by Alex Candal and published by Alegria Corp. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management and Inter Intra Organizational Relationships in the Textile and Apparel Industry written by Margalina, Vasilica-Maria and published by IGI Global. This book was released on 2019-12-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Download or read book Research Anthology on Business Strategies Health Factors and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Download or read book Economy Business and Uncertainty New Ideas for a Euro Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.
Download or read book Emociones laborales written by Alberto Blázquez Manzano and published by Editorial Almuzara. This book was released on 2013-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cuál es la fórmula para ser feliz en el trabajo sin que nos influya el entorno que nos rodea? ¿Cómo se hace frente a las situaciones complicadas que surgen en la oficina? ¿Por qué nos parece que a veces los nuevos tienen más oportunidades que quienes llevan más tiempo en la empresa? ¿Qué hacer si un compañero nos hace la vida imposible? A estas y otras preguntas responde Emociones laborales, un libro de fácil lectura que nos ayuda a poner en una balanza corazón y profesión y que nos descubre el aprendizaje que podemos sacar en el ámbito laboral a través de las emociones que pongamos en él. «Se trata de darnos cuenta de que para tener es necesario hacer y de que para hacer es necesario ser. Tomar conciencia de lo que somos nos dará las herramientas para enfrentarnos a los cambios de nuestro entorno», dicen sus autores. Este libro coral une la amplia experiencia de profesionales de los medios de comunicación, los recursos humanos o el sector textil, entre otros, con lo aprendido por cada uno de ellos a nivel personal. Este grupo de reputados expertos está formado por Alberto Blázquez, Mar Asenjo, Javier Zamora, Marta M. Ferrer, Ramón Fuentes, María Langa, Pablo García, Juana María Gutiérrez, Álvaro Merino, Pedro Díaz, Mar Cárdenas y Ana Cristina Domínguez.
Download or read book Neymar written by Thiago Teixeira and published by Simon and Schuster. This book was released on 2014-09-29 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la batalla por la Copa del Mundo 2014, un prodigio brasileño llamado Neymar llevará las esperanzas de su país. El delantero ya ha cautivado a los aficionados del fútbol con sus habilidades deslumbrantes, dejando espacio para una sola pregunta: ¿cuál es su límite?
Download or read book Soft Computing in Management and Business Economics written by Anna M. Gil-Lafuente and published by Springer. This book was released on 2012-07-13 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Download or read book F tbol fen meno de fen menos written by Francisco Alcaide and published by Editorial Almuzara. This book was released on 2009-06 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: El fútbol es el deporte más popular del mundo, pero no es sólo un juego, es un hecho social que levanta pasiones y un fenómeno político, económico, cultural, solidario y educativo, cuya influencia se siente en múltiples ámbitos. En Vigo, cuando el Celta gana, los profesionales rinden más en su trabajo; si el Club Atlético Osasuna pierde, se nota una bajada de la productividad en la planta de Volkswagen en Pamplona; varios estudios concluyen que el número de días de huelga en Fiat está relacionado con los resultados que consiga la Juve. Con esta interesante obra, repleta de anécdotas, personajes y datos, disfrutarás aún más con el deporte rey y aprenderás por qué en muchas zonas del planeta el fútbol es una forma de vida
Download or read book Integrated Marketing Communications Strategies and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Download or read book Strategies in Sports Marketing Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Download or read book Karate manual of the practising ma not only written by Sandro Naletto and published by Youcanprint. This book was released on 2017-05-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karate, manuale del praticante, oltre a contenere la storia dello stile Shorinji-ryu Renshinkan, le tecniche, i kata, e altri fondamenti, parla di psicologia dello sport, ipnotecnica, sport crescita personale e salute, coaching nello sport, marketing dello sport, riferiti tutti al karate. Contiene oltre 500 foto e oltre 20 video pubblicati su youtube.
